The eighth edition of the Euroleague Basketball Institute's Sports Business MBA, delivered in collaboration with Vytautas Magnus University, Lithuania, got underway last week
Class commences for the 2024-26 Sports Business MBA students in Barcelona
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The Euroleague Basketball headquarters in Barcelona, Spain, was home to the first in-person session of the year for new students studying for the 2024-26 Sports Business MBA. Over the course of five days, they took part in engaging lectures featuring professors from Vytautas Magnus University and Euroleague Basketball executives.
In total, 24 students from 16 different countries have officially started their 18-month journey towards attaining a Sports Business MBA, with six online modules set to take place before putting together a thesis. While in Barcelona, they heard from 16 Euroleague Basketball executives and covered an array of topics, such as governance, partnership sales and activations, event strategy and ticketing, digital and communications, sustainability, basketball operations, financial fair play, as well as business intelligence and analytics.
“I’m a basketball fan and I’m always wondering how the EuroLeague operates, so this is uncovering all the secrets. I find it super interesting," said Julio Lema Iglesias from Spain.
“Coming from Toronto, Canada, I was nervous If I had made the right choice with this program, and it has been absolutely amazing. We’ve already formed a great bond with the group," commented Matthew Munro from Canada.
“The group was very diverse and I think there are great people, very open and very creative. I’m looking for finding interesting new people, connecting with, and networking!” added Julia Borowczyk from Poland.
Over the next 15 weeks, students will learn from professors at Vytautas Magnus University, along with guest academics and industry experts, as they complete three online modules and work on developing a scientific research-applied project. Afterward, they will travel to the Lithuanian city of Kaunas for the second in-person session, where they will present their project before the Term Paper Defense Committee. They will also spend two full days visiting Zalgiris Kaunas and Zalgirio Arena, gaining insights from the club and arena management.