Euroleague Basketball clubs were quite busy and creative throughout the past season with special initiatives to engage their fans and larger communities in important ways.
Three of their most impactful campaigns were highlighted during the Euroleague Clubs Marketing Directors Meeting on Tuesday with the announcement of the Devotion Marketing Awards.
To become eligible for the awards, clubs were invited to present a marketing initiatives they had carried out in areas such as digital strategy, sponsorship activation, brand development and game presentation, among others.
Gold Award winner: Fenerbahce Beko Istanbul
Fenerbahce made off with the top prize thanks to a series of efforts to improve the game-day and arena experience for fans while increasing ticket sales and creating a new revenue source for the future.
Those efforts included the opening of Turkiye's first basketball museum, dedicated to the club's men's and women's teams, which has already attracted nearly 30,000 visitors.
Fenerbahce also introduced its first-ever official mascot, the "Yellow Canary", to great fan acceptance. The mascot has 50,000-plus social media followers and up to 2 million views of certain videos.
At Ulker Sports and Event Hall, the club raised ticketing revenue by 70% in part by creating new courtside seats near the team benches and creating a "Kid Club" that hosted more than 5,000 children this season.
Fenerbahce also filled its EuroLeague home games with a variety of colorful shows, introducing closed-area "flame" and "co2" technologies for the first time in Turkiye.
