Building on the success of Off-Court, an event that merges basketball and urban culture, Euroleague Basketball and Turkish Airlines introduce Hoop District, a brand-new competition that will see content creators from all around Europe compete to be crowned European champions on and off the court and fight for a €10,000 cash prize!

Euroleague Basketball launches 3x3 content creators tournament 'Hoop District'

**Paris and Berlin to host inaugural season.**

[**The tournament will be hosted within Euroleague's Off Court urban culture events**](https://www.euroleaguebasketball.net/en/euroleague/news/euroleague-off-court-event-returns-with-a-bigger-splash-in-paris-and-berlin/)

Building on the success of Off-Court, an event that merges basketball and urban culture, Euroleague Basketball and Turkish Airlines introduce Hoop District, a brand-new competition that will see content creators from all around Europe compete to be crowned European champions on and off the court and fight for a €10,000 cash prize!

Hoop District is not your average basketball tournament; it's a disruptive celebration of talent, culture, and the dynamic intersection of sports and social media. Embracing the spirit of the modern era, Hoop District is poised to captivate a young and diverse audience, bringing together basketball enthusiasts and social media followers for an unforgettable experience.

Hoop district is an innovative, one-day 3x3 tournament where six top Influencers – [Marco D'Uva](https://www.instagram.com/marcoduva/) (Italy), [Dimitris Kyrsanidis](https://www.instagram.com/dimitris_dk_kyrsanidis/) (Greece), [Reda Ouahbi](https://www.instagram.com/rookicks_) (France), [SBB](https://www.instagram.com/sbb_uk/) (UK), [Tresco](https://www.instagram.com/tresco_ball/) (Spain) and [Valentina Vignali](https://www.instagram.com/valentinavignali/) (Italy) – will jump from the screen to become team captains. These influential figures, supported by their vast social media reach, will not only lead their respective teams but also hand-pick the most promising male and female players, injecting a fresh and dynamic energy into the competition. . Hoop District also sees the introduction of special and exciting game rules – including "Buckle-Up" substitution requirements and four innovative "Power-Up" play options, of which two can be invoked by each team in every game – that will make this new competition truly entertaining.

Hoop District Paris will tip off on March 30 at the brand-new Adidas Arena with six participating teams divided into two groups. The best two teams of the Paris Hoop District edition will qualify for the Berlin edition. Hoop District Berlin will be part of the Final Four celebrations in the German capital and be played on May 23 with four participating teams: the two winners of the Paris edition, a local Berlin team, and an all-star team. The winner of Hoops District will earn a cash prize of €10,000, while engagement will also be rewarded with a €5,000 bonus prize for the team achieving the biggest social media impact.

Hoop District is designed for the digital age. From live highlights of the thrilling matches to behind-the-scenes glimpses of player interactions, fans can expect a constant flow of engaging content. Social media platforms will serve as a virtual court where the excitement of the event extends far beyond the physical arena.

With Paris and Berlin as the chosen battlegrounds, Hoop District effortlessly blends the cosmopolitan charm of these cities with the raw energy of urban basketball culture. The event promises a visual spectacle, both on and off the court, as players showcase their skills against the backdrop of these iconic European cities.

Hoop District is tailor-made for dynamic and trend-conscious youth. By infusing elements of pop culture, music and street style, the event aims to resonate with the younger demographic, making basketball not just a sport but a lifestyle.

Join us as we redefine the game. Hoop District is where sports and culture collide.

What do you get when you cross a surprise-filled 3x3 format with the top basketball influencers in Europe battling for a 10.000 EUR cash prize? And then you unleash them in Paris and Berlin? Here's the lowdown on how Hoop District is poised to drop a street-ball extravaganza on two iconic capitals starting soon.

Hoop District 3x3 for creators, explained

Turkish Airlines EuroLeague fans who missed out on getting tickets to the 2024 Final Four in Berlin, Germany, will get a second bite at the apple following the launch of the Fan-to-Fan Marketplace, which was officially launched on Monday, March 4.

2024 Final Four tickets: Fan-to-fan marketplace is now open!

**· Buy or sell your ticket at [www.f4tickets.com](http://www.f4tickets.com).**

**· Only official and authorized resale platform**

**· Tickets to be sold at their purchase price**

Turkish Airlines EuroLeague fans who missed out on getting tickets to the 2024 Final Four in Berlin, Germany, will get a second bite at the apple following the launch of the Fan-to-Fan Marketplace, which has launched today.

The successful and quick ticket sale process of the Final Four, selling out pre-sale in one hour and general public sale in four hours, was further evidence of the popularity the EuroLeague is experiencing, with [attendance numbers continuing to rise on a year-by-year basis](https://www.euroleaguebasketball.net/euroleague/news/euroleague-attendances-keep-rising-and-rising/) and [fans engaging with the league in record numbers](https://www.euroleaguebasketball.net/euroleague/news/the-euroleague-continues-to-generate-more-interest-than-ever/).

The arrival of the Fan-to-Fan Marketplace also makes it possible for fans who can no longer attend the Final Four to sell their ticket – or tickets – via an official and secure platform. Therefore, by selling or purchasing through the Fan-to-Fan Marketplace, all tickets are officially licensed tickets by Euroleague Basketball; by selling or purchasing through other platforms, the validity of the tickets cannot be guaranteed.

What’s more, tickets will be resold at their purchase price, to avoid speculation, and will see the ticketholder gain access to all four games: the EuroLeague Semifinals on Friday, May 24, in addition to the third-place game and the championship game on Sunday, May 26.

As the only officially accredited resale platform for Final Four tickets, all tickets purchased via the Fan-to-Fan Marketplace grant you access to the EuroLeague’s showpiece event in Berlin in mid-to-late May. Any tickets resold on unofficial platforms may get cancelled before the event as per the terms and conditions of ticket purchase.

Have you always wanted to experience a world-class sporting event from the inside? To be behind the scenes and become a part of the spectacle? Here is your chance!

 Become a Turkish Airlines EuroLeague Final Four volunteer! 

Euroleague Basketball is now accepting applications for volunteers at the 2024 Turkish Airlines EuroLeague Final Four in Berlin, Germany. There are many positions available for volunteers in a wide array of fields, including Media, Competition, Ceremonies, Corporate Social Responsibility, FanZone and the Euroleague Basketball Adidas Next Generation Tournament, among others. The full list of functions can be found [here](https://media-cdn.incrowdsports.com/5133cc83-a058-4eb9-846c-5f3026d2d488.pdf). 

Volunteers will have the opportunity to learn how to use basketball to achieve social impact in our communities through the One Team program while filling an important role at Europe’s premier basketball event.

To become a Turkish Airlines EuroLeague Final Four volunteer, applicants must fill out the following registration form before February 23, 2024.

Don't miss this opportunity to be a part of an amazing experience. [Click here to apply](https://forms.office.com/pages/responsepage.aspx?id=m52J-WoQQkaxN4bpglT5smgyUhU7GptPvdcqcwf2Am1UODVZNVU2U0lBRzNEVUs2OFUwR0RHVzRFNCQlQCN0PWcu)!

Become a Turkish Airlines EuroLeague Final Four volunteer!

Following on from the excellent work done by Euroleague Basketball and #walk15 at the 2023 Turkish Airlines EuroLeague Final Four in Kaunas, Lithuania, the Walking Challenge was resumed in the Lithuanian city on October 27, 2023, as even more trees were planted into the ground with the help of Jonas Maciulis, former EuroLeague player and EuroLeague champion with Real Madrid.

Euroleague Basketball, #walk15 join forces again to plant more trees in Kaunas

Back in May, when the Final Four came to town, Euroleague Basketball created alliances with several partners in order to promote sustainability education and initiatives for any participants and visitors in Kaunas for the semifinals, third-place and championship games.

Throughout Europe's premier club basketball event, the Final Four Walking Challenge saw Euroleague Basketball work alongside the Lithuania-based app #walk15 as everyone was encouraged to walk around the city in order to reduce carbon emissions while engaging in healthy habits and promoting sustainable mobility around the Final Four. On top of that, the goal was to plant at least 5,000 trees, in addition to the 10,000 trees that Euroleague Basketball planted on May 6.

In the end, the challenge was such a success that the target of 15,000 planted trees was surpassed; the extra 6,000 trees planted in this last phase were placed in the area of the Dubravos forest. As such, thanks to this initiative based around the Final Four, a total of 16,000 trees have now been planted in Kaunas. At the Final Four, 7,332 people participated in the Walking Challenge, which resulted in 229,417,951 steps being taken.

The benefit of these planted trees is that they will help absorb approximately more than 100 tons of the CO2 that is emitted into the environment each year, while the species of the trees planted were selected to also contribute to the needs of the local wildlife.

Euroleague Basketball, #walk15 culminate tree-planting initiative in Kaunas

Relive the pre-championship game show with these great photos

Each year, individuals have the opportunity to sign up to volunteer at the Turkish Airlines EuroLeague Final Four. For this year's event, which was held in Kaunas, Lithuania, logistical problems caused headaches for some, but surely nothing was like the experience Mashkur Abdulhamid Isa had in reaching European basketball's showpiece event. A Nigerian who resides in Poland, Mashkur made the trip from the Hungarian capital of Budapest to Kaunas – but with several issues along the way.

One volunteer went above and beyond at the Final Four

Each year, individuals have the opportunity to sign up to volunteer at the Turkish Airlines EuroLeague Final Four. For this year's event, which was held in Kaunas, Lithuania, logistical problems caused headaches for some, but surely nothing was like the experience Mashkur Abdulhamid Isa had in reaching European basketball's showpiece event. A Nigerian who resides in Poland, Mashkur made the trip from the Hungarian capital of Budapest to Kaunas – but with several issues along the way.

"Yeah, that was a bit tricky," a smiling Mashkur stated when asked about how he got from Budapest to Kaunas.

This year, a total of 639 people signed up to be a volunteer at the Final Four, but in the end, 152 made the cut. Of those 152 individuals, there were 80 men and 72 women who were aged between 18 and 60, while there were also 62 international volunteers from 24 countries. Mashkur was one.

Mashkur, like the other volunteers, committed to being a Final Four volunteer at his own expense entirely, paying for his own travel and accommodation. In fact, in the case of many, they are not even in the arena for the game, as their help may be needed at the FanZone or other places.

In the case of Mashkur, his first tasks were set to begin on Thursday, May 18 with a One Team session at 18:00 local time. He had initially planned to make the trip to Kaunas on the 17th, giving him plenty of time to familiarize himself with his surroundings for the coming days.

With Mashkur's first tasks set to begin on Thursday, May 18 – a One Team session at 18:00 local time – he had initially planned to make the trip to Kaunas on the 17th, giving him plenty of time to familiarize himself with his surroundings for the coming days. 

He decided to use the carpooling service BlaBlaCar to try and catch a ride with some other people heading to the Lithuanian city, having seen how expensive it would be to go by plane or train. However, that is where Mashkur's problems began.

"There was a group that I wrote to \[on BlaBlaCar\] saying that I'm just looking for anyone going from Budapest to Kaunas on that evening \[of the 17th\]," Mashkur continued. "I didn’t get a response, then the admin said that he was going to forward it to another group. 

"Later that day, I got a message from someone saying, 'Okay, hey, I will offer you the ride. What time do you want to go?' So, I said, '8pm.' We agreed to 40 euros in the end. Okay, let's go. 

"He then sent me a link; he said that it's to make a reservation so that there's confirmation. I put my card details into BlaBlaCar – or at least what I thought was BlaBlaCar – and then my banking app told me that I needed to approve the transaction, which was down as 50 euros \[not 40, as agreed\]. Anyway, I just wanted to get there, so I approved it.

"Long story short, at some point I realized that it was a scam; it wasn’t really a trip. Later on, I froze my card on my banking app – I saw that somebody did two transactions, but it couldn't be processed because the card was frozen. 

"But anyway, I just forgot about it and decided, 'Okay, fine. The best option I have is to get the bus.' So, I had to get the bus from Budapest to Warsaw and then from Warsaw to Kaunas."

Mashkur knew that the bus would take a long time. And so it proved. And when he finally arrived in Kaunas, he discovered that he'd missed the One Team session by an hour!

"All in all, it was about 21 or 22 hours on the journey. But, there was a delay with the departure from Budapest. I was even scared because the time between the connection was two hours. I was scared that I might miss the connection!" Mashkur laughed. "We were supposed to leave at 22:15, but we didn't leave until almost midnight, so it was almost two hours delayed. 

"Then, on the second trip, there was also a delay... We arrived like one hour late. I was just like, 'Aaaahh.' When I arrived, I just said, 'Okay, fine.' I think I arrived at 19:00 and the One Team session was at 18:00, then I just tried to find how to get to the venue to get my accreditation and stuff." 

Rather than rest after that experience, and with his next shift not until the following morning, Mashkur decided that he wanted to get to work immediately and help the other volunteers. 

"I made it, and fortunately, because my shift was starting at 8am the next morning, I stayed in the volunteer center until the team lead finished, so I was there until 11pm that day. But, at least after that everything was good," he said with a big smile on his face.

Mashkur's tasks at the Final Four involved helping with game operations and later as a runner, and he performed these roles excellently, despite having to fast for the first two days of his time in Kaunas. Although Ramadan came to an end on April 21, Mashkur, a practicing Muslim, explained why he could only eat at night.

"Ramadan finished before the Final Four, but then immediately after there is a month and it's recommended to fast for six days," he noted. "Those six days in addition to Ramadan, it's like the blessings are more for a year. 

"I think it was only on the last day when I wasn’t fasting. I wasn't eating lunch, then I was just eating dinner. Also, at the end of my shift, I had to see if there's anyone who can take my position, then I'd run to the volunteers' center, grab something to eat for 5-10 minutes and then go back. I think it was more demanding, because of what I had to do, especially on the day I came because of all the issues. But, my team were supportive, so that was nice."

Mashkur said he thoroughly enjoyed his time as a volunteer at the Final Four and he is already thinking about heading to Berlin for next season's event.

"Yeah, definitely," he stated. "I'm planning to be there next year as well."

Euroleague Basketball joined forces with several partners to ensure that the 2023 Turkish Airlines EuroLeague Final Four continued promoting sustainability education and initiatives for the participants and visitors to Kaunas for the games. The final result left its mark on the city.

Final Four sustainability initiatives leave their mark on Kaunas

Euroleague Basketball joined forces with several partners to ensure that the 2023 Turkish Airlines EuroLeague Final Four continued promoting sustainability education and initiatives for the participants and visitors to Kaunas for the games. The final result left its mark on the city.

One of the main programs was the Final Four Walking Challenge. Organized in conjunction with the Lithuania-based app #walk15, the goal was to encourage more people to walk around the city to reduce carbon emissions as well as to plant at least 5,000 trees, which come on top of the 10,000 trees Euroleague Basketball already planted during a ceremony on May 6. Together, that took to project to 15,000 trees, which matched the capacity of Zalgirio Arena for the Final Four. In practice, the program surpassed that benchmark; 7,332 people participated and walked 229,417,951 steps in total.

On May 21, the first of the 5,735 trees from the Final Four Walking Challenge were planted as part of a community celebration with the Final Four Steps Forest. The City of Kaunas, Final Four Ambassador Patrick Femerling, Zalgiris Kaunas player Keenan Evans, the Lithuanians Forestry Office and #walk15 took part in the event. As part of its sustainable mobility goal, the walking challenge also promoted the use of the extra trains and buses scheduled for the Final Four instead cars to get to Kaunas and altogether, the app use resulted in 29,473 kilograms of carbon emissions avoided.

Educating players and fans about the importance of planet care was also a chief goal at the Final Four. During the welcome session for players at the Adidas Next Generation Tournament, representatives from adidas and Euroleague Basketball as well as Final Four ambassador David Rivers discussed climate change and sustainable mobility with the players.

Moreover, there were plastic recycling stations at all Final Four facilities and, in collaboration with Kauno RATC, visitors to the FanZone were able to watch a video about the successful sorting of mixed waste in the Kaunas region and see an example at the FanZone of sorted products in a bale of compressed PET plastic.

These sustainability initiatives were supported by #walk15, the Lithuanian Forestry Office, Lithuanian train company LTG Link, Kauno autobusai, Zalgiris Kaunas, adidas, Kauno RATC and the City of Kaunas.

Real Madrid managed to lift its 11th continental crown in Kaunas, Lithuania. After the Championship Game, the champs dropped by the photo studio at the arena itself to take some photos that will immortalize that night forever.

Euroleague Basketball launches 3x3 content creators tournament 'Hoop District'

2024 Final Four tickets: Fan-to-fan marketplace is now open!

Become a Turkish Airlines EuroLeague Final Four volunteer!

Euroleague Basketball, #walk15 culminate tree-planting initiative in Kaunas

Relive the pre-championship game show with these great photos

One volunteer went above and beyond at the Final Four

Final Four sustainability initiatives leave their mark on Kaunas

Real Madrid trophy photo shoot

Ambassadors played their part in the Kaunas Final Four