Ambassadors played their part in the Kaunas Final Four

The 2023 Turkish Airlines EuroLeague Final Four will live long in the memory of European basketball fans for the teams' elite-level play on the court and the unforgettable moments that came with it. Throughout the weekend, fans were able to stay up to date with the latest news, plays and behind-the-scenes access leading to record numbers across all of Euroleague Basketball's digital platforms.

Euroleague digital footprint hits record numbers at 2023 Final Four

**• Double digit growth on all digital platforms’ indicators**

**• More than 84 million impressions and 31 million video views during the Final Four weekend**

The 2023 Turkish Airlines EuroLeague Final Four will live long in the memory of European basketball fans for the teams' elite-level play on the court and the unforgettable moments that came with it. Throughout the weekend, fans were able to stay up to date with the latest news, plays and behind-the-scenes access, leading to record numbers across all of Euroleague Basketball's digital platforms.

Many fans head to the official EuroLeague website in order to remain informed about the latest goings on in the world of Europe's premier basketball competition and there was plenty on offer for those who stopped by. This total increased by 44.4% in terms of users and by 44.77% when counting the number of sessions. Page views were up by 43.81%.

The competition's social media accounts also registered record growth with across the board increases of 44% when counting impressions and 55% in reach. There was a 48% rise in terms of engagement, more than double – 104% - the number of views and an increase of 17% in total followers.

Looking specifically at which platforms saw the biggest growth for the EuroLeague social media accounts, Instagram was a big hit. Over the Final Four week, impressions rose by 43%, the reach increased by 71%, engagement expanded by 52%, views shot up by 174%, and the number of followers enlarged by 17%.

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On TikTok, the success reached another level. In terms of impressions, the EuroLeague saw an increase of 128%. Curiously, that is the same percentage that the number of views grew by. Engagement rose by 73% and the number of followers also climbed by 92%.

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<blockquote class="tiktok-embed" cite="https://www.tiktok.com/@euroleague/video/7235942799944764699" data-video-id="7235942799944764699" style="max-width: 605px;min-width: 325px;" > <section> <a target="_blank" title="@euroleague" href="https://www.tiktok.com/@euroleague?refer=embed">@euroleague</a> SERGIO LLULL WINS THE EUROLEAGUE FOR REAL MADRID 🏆 <a title="euroleague" target="_blank" href="https://www.tiktok.com/tag/euroleague?refer=embed">#euroleague</a> <a title="gamewinner" target="_blank" href="https://www.tiktok.com/tag/gamewinner?refer=embed">#gamewinner</a> <a title="realmadrid" target="_blank" href="https://www.tiktok.com/tag/realmadrid?refer=embed">#realmadrid</a> <a title="final" target="_blank" href="https://www.tiktok.com/tag/final?refer=embed">#final</a> <a title="gamewinner" target="_blank" href="https://www.tiktok.com/tag/gamewinner?refer=embed">#gamewinner</a> <a target="_blank" title="♬ original sound - EuroLeague" href="https://www.tiktok.com/music/original-sound-7235942767954758426?refer=embed">♬ original sound - EuroLeague</a> </section> </blockquote> <script async src="https://www.tiktok.com/embed.js"></script>

On Twitter, the number of impressions increased by 73% and views by 99%, while on Facebook, engagement rose by 18%.

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<blockquote class="twitter-tweet"><p lang="en" dir="ltr">.<a href="https://twitter.com/23Llull?ref_src=twsrc%5Etfw">@23Llull</a> FOR THE WIN 🥶🥶🥶 <a href="https://t.co/AnvwUMaEeE">pic.twitter.com/AnvwUMaEeE</a></p>&mdash; Turkish Airlines EuroLeague (@EuroLeague) <a href="https://twitter.com/EuroLeague/status/1660362951952302080?ref_src=twsrc%5Etfw">May 21, 2023</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

As is the case every year, the 2023 Turkish Airlines EuroLeague FanZone was the epicenter for all the activities involving the most important people at the Final Four: the fans. Located at Unity Square, right in the heart of Kaunas, the FanZone hosted activities with Final Four ambassadors, as well as One Team activations, 3x3 tournaments, slam dunk contests, games with prizes for all visiting fans... and even a Saturday night concert that drew a crowd of more than 3,000! This year was no exception – the FanZone was the place to be in Kaunas!

Photos from the FanZone

Champion facts: Ndiaye youngest, Rudy third-oldest this century

· Real Madrid now leads the all-time standings with 11 continental crowns since international club competitions began in 1958, three more than second-placed CSKA Moscow. Real has won the competition in 1964, 1965, 1967, 1968, 1974, 1978, 1980, 1995, 2015, 2018… and 2023!

· In addition to its 11 EuroLeague titles, Madrid has won four Saporta Cups, a Korac Cup and a EuroCup for 17 total European trophies.

· Rudy Fernandez and Sergio Llull have now won three EuroLeague titles, all with with Real. The last Spanish players to win three EuroLeague titles were Rafael Rullan, Juan Antonio Corbalan and Luis Maria Prada with Real in 1974, 1978 and 1980.

· Sergio Rodriguez, who also has three EuroLeague titles now, is the first player ever to win the EuroLeague with one team (Real in 2015), then do so with another club (CSKA, 2019) before return to the other club to win again (Real, 2023).

· Fernandez now has three EuroLeague, two World Cup and four EuroBasket titles. Only Dejan Bodiroga and Sergei Belov have won these three competitions multiple times.

· At 38 years, 1 month and 17 days old on Sunday, Fernandez became the third-oldest player this century to lift the EuroLeague trophy. Only his former teammate, Felipe Reyes, and Johnny Rogers (Panathinaikos 2002) were older when they won.

· Walter Tavares has become the second player to earn EuroLeague Best Defender and Final Four MVP honors in the same season. Dimitris Diamantidis was the first to get both awards, in 2011.

· Fernandez headlines the short list of players to have won a World Championship, EuroBasket, EuroLeague and EuroCup. He joins Dejan Tomasevic and Reyes.

· Adam Hanga is the first Hungarian ever to win the EuroLeague. Hanga had reached the championship game with FC Barcelona in 2021 and Real in 2022.

· Walter Tavares, Fabien Causeur and Anthony Randolph are now two-time EuroLeague champions. They all won the EuroLeague with Real in 2018.

· Alberto Abalde and Eli Ndiaye joined an exclusive list of Adidas Next Generation Tournament MVPs who also won the EuroLeague title. Abalde was the ANGT MVP in 2013 with Joventut Badalona. Ndiaye was chosen as the 2022 ANGT MVP with Real. Luka Doncic was previously the only player to get both trophies: he was the ANGT MVP in 2015 and won the EuroLeague in 2018 with Real.

· Eli Ndiaye became the youngest champion to see action in any Final Four this century. Aged 18 years, 10 months and 23 days when the Final Four began, Ndiaye started both games for Real, averaging 7 minutes. 

· Gabriel Deck added his name to a long list of Argentinians who have won the EuroLeague title. The list features Hugo Sconochini (Virtus 1998, 2001), Facu Campazzo (Real 2015, 2018), Manu Ginobili (Virtus 2001), Pepe Sanchez (Panathinaikos 2002) and Andres Nocioni (Real 2015). 

No other game of the season has more eyes on it than the championship game, and that includes eyes peering through camera lenses. Here's a selection of some of the images that the photographers at courtside, behind the baskets and are up in the rafters at Zalgirio Arena were about to capture in the Turkish Airlines EuroLeague Championship game won by Real Madrid, 78-79, over Olympiacos Piraeus.

Championship Game photography

Their team's thrilling capture of the Turkish Airlines EuroLeague trophy with a game-winning shot in the waning seconds of the Final Four in Kaunas, Lithuania, over the weekend inspired an outpouring of Real Madrid fans into the streets of the Spanish capital on Tuesday evening.

Madrid opened its arms to the EuroLeague champions!

Their team's thrilling capture of the Turkish Airlines EuroLeague trophy with a game-winning shot in the waning seconds of the Final Four in Kaunas, Lithuania, over the weekend inspired an outpouring of Real Madrid fans into the streets of the Spanish capital on Tuesday evening.

They were there to celebrate as the players paraded the EuroLeague champions trophy from the city hall to the regional government headquarters and everywhere in between.

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<blockquote class="twitter-tweet"><p lang="es" dir="ltr">📸 Foto de familia en la sede de la Comunidad de Madrid.<a href="https://twitter.com/hashtag/CHAMP11ONS?src=hash&amp;ref_src=twsrc%5Etfw">#CHAMP11ONS</a> <a href="https://t.co/Zxd5lA11bi">pic.twitter.com/Zxd5lA11bi</a></p>&mdash; Real Madrid Basket (@RMBaloncesto) <a href="https://twitter.com/RMBaloncesto/status/1661001627585888257?ref_src=twsrc%5Etfw">May 23, 2023</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

<blockquote class="twitter-tweet"><p lang="es" dir="ltr">⏮️🏆 ¡Nuestro equipo ofreció esta mañana la 1️⃣1️⃣º !<br>📍 Comunidad de Madrid<br>📍 Ayuntamiento de Madrid <a href="https://twitter.com/hashtag/CHAMP11ONS?src=hash&amp;ref_src=twsrc%5Etfw">#CHAMP11ONS</a> <a href="https://t.co/LaHxc8mQ9o">pic.twitter.com/LaHxc8mQ9o</a></p>&mdash; Real Madrid Basket (@RMBaloncesto) <a href="https://twitter.com/RMBaloncesto/status/1661084724637384730?ref_src=twsrc%5Etfw">May 23, 2023</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>



"It's very exciting for all of us to share with all the people of Madrid, including all our club's supporters, this new accomplishment that will stay forever in the memories and hearts of all basketball fans," club president Florentino Perez said.

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<blockquote class="twitter-tweet"><p lang="qme" dir="ltr">🙌🏆 <a href="https://twitter.com/23Llull?ref_src=twsrc%5Etfw">@23Llull</a> 🙌🏆<a href="https://twitter.com/hashtag/CHAMP11ONS?src=hash&amp;ref_src=twsrc%5Etfw">#CHAMP11ONS</a> <a href="https://t.co/7UzowMqBnc">pic.twitter.com/7UzowMqBnc</a></p>&mdash; Real Madrid Basket (@RMBaloncesto) <a href="https://twitter.com/RMBaloncesto/status/1661054392244776960?ref_src=twsrc%5Etfw">May 23, 2023</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

<blockquote class="twitter-tweet"><p lang="es" dir="ltr">😀🏆 ¡Nuestros <a href="https://twitter.com/hashtag/CHAMP11ONS?src=hash&amp;ref_src=twsrc%5Etfw">#CHAMP11ONS</a> ofrecen la Undécima a los <a href="https://twitter.com/hashtag/Madridistas?src=hash&amp;ref_src=twsrc%5Etfw">#Madridistas</a>! 😀🏆 <a href="https://t.co/gBgZsYJez1">pic.twitter.com/gBgZsYJez1</a></p>&mdash; Real Madrid Basket (@RMBaloncesto) <a href="https://twitter.com/RMBaloncesto/status/1660990907028500486?ref_src=twsrc%5Etfw">May 23, 2023</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

Looking sharp in their suits and ties for the occasion, the Real Madrid stars mixed with the fans at each stop along the way, signing autographs and taking pictures and letting them touch the trophy, symbol of the club's 11th continental club title and third in the last eight editions.

<center><blockquote class="twitter-tweet"><p lang="es" dir="ltr">🙌 <a href="https://twitter.com/SergioRodriguez?ref_src=twsrc%5Etfw">@SergioRodriguez</a>: &quot;Muchas gracias a todos y ¡Hala Madrid!&quot;.<a href="https://twitter.com/hashtag/CHAMP11ONS?src=hash&amp;ref_src=twsrc%5Etfw">#CHAMP11ONS</a> <a href="https://t.co/Evi8VUo06l">pic.twitter.com/Evi8VUo06l</a></p>&mdash; Real Madrid Basket (@RMBaloncesto) <a href="https://twitter.com/RMBaloncesto/status/1660984233501020161?ref_src=twsrc%5Etfw">May 23, 2023</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

<blockquote class="twitter-tweet"><p lang="es" dir="ltr">🤩 <a href="https://twitter.com/DzMusa?ref_src=twsrc%5Etfw">@DzMusa</a> y Adam Hanga, desde el balcón de la sede de la Comunidad: ¡HALA MADRID!<a href="https://twitter.com/hashtag/CHAMP11ONS?src=hash&amp;ref_src=twsrc%5Etfw">#CHAMP11ONS</a> <a href="https://t.co/yVYDsALZym">pic.twitter.com/yVYDsALZym</a></p>&mdash; Real Madrid Basket (@RMBaloncesto) <a href="https://twitter.com/RMBaloncesto/status/1660981102570352640?ref_src=twsrc%5Etfw">May 23, 2023</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script> 

"We are very happy to be here again to present you with this EuroLeague title, which has come with a huge effort," team captain Sergio Llull said. "It has been a very difficult season for various reasons. We had a playoff series that was a very steep uphill climb. In fact, no team had previously recovered from 0-2 deficit, and it couldn't be other than Real Madrid to do it. Later, in the Final Four, every last player has been incredible. We made one more demonstration of what it means to wear this jersey."

<center><blockquote class="twitter-tweet"><p lang="es" dir="ltr">👏 El MVP de la Final Four, <a href="https://twitter.com/waltertavares22?ref_src=twsrc%5Etfw">@waltertavares22</a>, da las gracias a los <a href="https://twitter.com/hashtag/Madridistas?src=hash&amp;ref_src=twsrc%5Etfw">#Madridistas</a> por el apoyo recibido. <a href="https://twitter.com/hashtag/CHAMP11ONS?src=hash&amp;ref_src=twsrc%5Etfw">#CHAMP11ONS</a> <a href="https://t.co/aqWduDtRHZ">pic.twitter.com/aqWduDtRHZ</a></p>&mdash; Real Madrid Basket (@RMBaloncesto) <a href="https://twitter.com/RMBaloncesto/status/1660977742416867329?ref_src=twsrc%5Etfw">May 23, 2023</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

Walter Tavares, who also took home the Final Four MVP trophy, thanked the crowd for their support from afar.

"We felt the energy that all of you transmitted from Madrid," Tavares said. "We were there \[in Kaunas\], but we always felt you close to us at every moment. The \[game-winning shot by Sergio Llull\] signified the positive energy that you were sending, and it went in clean, so thank you to everyone."

<center><blockquote class="twitter-tweet"><p lang="qme" dir="ltr">🏆 <a href="https://twitter.com/hashtag/CHAMP11ONS?src=hash&amp;ref_src=twsrc%5Etfw">#CHAMP11ONS</a> ❤ <a href="https://twitter.com/hashtag/Madridistas?src=hash&amp;ref_src=twsrc%5Etfw">#Madridistas</a> <a href="https://t.co/5UIdUn9LgL">pic.twitter.com/5UIdUn9LgL</a></p>&mdash; Real Madrid Basket (@RMBaloncesto) <a href="https://twitter.com/RMBaloncesto/status/1661024182946131970?ref_src=twsrc%5Etfw">May 23, 2023</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

<blockquote class="twitter-tweet"><p lang="und" dir="ltr">🤲 <a href="https://twitter.com/FCauseur1?ref_src=twsrc%5Etfw">@FCauseur1</a> 🤲<a href="https://twitter.com/hashtag/CHAMP11ONS?src=hash&amp;ref_src=twsrc%5Etfw">#CHAMP11ONS</a> | <a href="https://twitter.com/hashtag/Madridistas?src=hash&amp;ref_src=twsrc%5Etfw">#Madridistas</a> <a href="https://t.co/Qna0Ypfa9s">pic.twitter.com/Qna0Ypfa9s</a></p>&mdash; Real Madrid Basket (@RMBaloncesto) <a href="https://twitter.com/RMBaloncesto/status/1661042805786152962?ref_src=twsrc%5Etfw">May 23, 2023</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

The Lotus watch brand, Official Timekeeper of the 2023 Turkish Airlines EuroLeague Final Four, has gifted an exclusive watch to Real Madrid center Walter Tavares, the Final Four MVP.

 Lotus awards exclusive Final Four MVP watch 


The Lotus watch brand, Official Timekeeper of the 2023 Turkish Airlines EuroLeague Final Four, has gifted an exclusive watch to Real Madrid center Walter Tavares, the Final Four MVP.

Tavares received his specially crafted watch soon after Real Madrid defeated Olympiacos Piraeus 78-79 in the thrilling, down-to-the-wire Turkish Airlines EuroLeague Championship Game on Sunday in Kaunas, Lithuania.

Lotus, which joined the Euroleague Basketball family of partners before the Final Four, enjoyed exposure as the competition's official timekeeper with a presence on all the 24-second shot clocks around the baskets at Zalgirio Arena.

Lotus watches are known for their contemporary urban and trendy styles, which are befitting of EuroLeague athletes. Just as the EuroLeague stands out on the sporting scene, so too will young consumers seeking a timepiece that marries innovative technology, quality materials and cutting edge design find Lotus unique.

Lotus awards exclusive Final Four MVP watch

Olympiacos Piraeus v Real Madrid (2023-05-21T17:00:00.000Z)

 Real Madrid's on-court celebration in photos! 

By edging Olympiacos Piraeus in the dying seconds of an epic Turkish Airlines EuroLeague season, Real Madrid lifted its 11th trophy as European club champion since the dawn of continental competitions in 1958. No team other team has won more than eight. After winning the crown just once between 1981 and 2014, Real has now emerged victorious in three of the last eight editions of the Final Four.

Real Madrid's on-court celebration in photos!

Fans who are attending the Final Four in Kaunas, Lithuania, have a special opportunity this weekend to [find themselves in panoramic photos from Zalgirio Arena](https://gigapanoramic-final4.euroleague.net/) for the two semifinals and the championship game.

Fans can have fun playing and zooming in and out to see themselves and the other fans around them, cut pictures of themselves and their friends, and then tag themselves to share far and wide on Facebook and Twitter.

The first photos are already available from Friday's semifinals.

#### Championship Game: Olympiacos Piraeus vs. Real Madrid

#### Semifinal A: Olympiacos Piraeus vs. AS Monaco

#### Semifinal B: FC Barcelona vs. Real Madrid

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Real Madrid's on-court celebration in photos!

Tag yourself in Zalgirio Arena panoramic photos!