The Turkish Airlines EuroLeague Final Four is one of the most thrilling events on the planet, and now it has been nominated for Best Sports Event of the Year at the 2024 Sports Business Awards.
Last season’s Final Four saw thrilling drama as Real Madrid, Panathinaikos AKTOR Athens, Olympiacos Piraeus, and Fenerbahce Beko Istanbul descended upon Berlin for the EuroLeague’s showpiece event. There was an incredible atmosphere as fans enjoyed the basketball party over the course of three days.
By the time Panathinaikos topped Real Madrid in the championship game, the Greens’ fans showed just how much the EuroLeague title meant to them – from grown adults crying with joy to others embracing those around them, it was quite the scene.
The 2024 EuroLeague Final Four Berlin was the 22nd edition organized by Euroleague Basketball, and no team has won it more than Panathinaikos in that time, even if it did have to wait 13 years to lift it for the fifth time.
Euroleague Basketball has also been nominated in two other categories at the 2024 Sports Business Awards: the Best Fan Engagement Program award and the Best Brand Activation Involving Sport prize, following the successes of the EuroLeague Fantasy Challenge and the Hoop District tournament, respectively.
The Sports Business Awards, launched in 2017, highlight and reward achievement by those behind the scenes in the sporting industry and celebrate the vital influence of business within sport by recognizing the organizations, teams and individuals who excel in their roles.
Euroleague Basketball nominations at the 2024 Sports Business Awards:
Best Sports Event of the Year
• 2024 Turkish Airlines EuroLeague Final Four Berlin
Best Fan Engagement Program
• EuroLeague Fantasy Challenge
Best Brand Activation Involving Sport
• Hoop District