Euroleague Basketball is thrilled to announce the renewal of its partnership with Armani for the 2024-25 season, marking the eighth consecutive year of collaboration. As an Official Global Partner of the Turkish Airlines Euroleague and the BKT EuroCup, Armani continues to solidify its presence at the intersection of high-end fashion and sports.
Since joining forces in the 2017-18 season, Armani has embraced its role in the Euroleague Basketball community, aligning its brand with the premier basketball competition in Europe. This renewed partnership will enhance Armani's visibility in key markets renowned for both fashion and sports, creating unique experiences for fans and stakeholders alike.
“We are delighted to extend our partnership with Armani for another season,” said Gawain Davies, Euroleague Basketball Chief Commercial Officer. "This collaboration not only enhances the visibility of Euroleague Basketball, but also reinforces the connection between fashion and sports. Together, we are committed to delivering exceptional experiences for our fans and celebrating the rich heritage of both brands.”
This partnership comes on top of Armani's deep connection to the historic club and reigning Italian League champion EA7 Emporio Armani Milan, which is also a regular in the Turkish Airlines EuroLeague. That sponsorship further intertwines Armani's legacy with the values of excellence, passion, and teamwork that both the brand and club represent.