Six days later, it was the turn of the media directors. Once again at the Euroleague offices, Euroleague Basketball staff members put on a presentation for the executives that reflected on the incredible numbers achieved last season and the goals for the coming campaign. In between, the directors offered their opinions on certain topics, leading to a fascinating debate.
As Euroleague Basketball continues to try and get even more people interested in the Turkish Airlines EuroLeague, the different initiatives proposed – such as having a greater social media presence at games, the introduction of more podcasts and vodcasts, and new all-access documentary-style series – hope to do just that.
"The Euroleague meeting between Media Directors certainly represents one of the most important and, at the same time, most enjoyable moments of the year,” said Jacopo Cavalli, Head of Press and Communications at Virtus Segafredo Bologna. “Talking about communication strategies, confronting each other on the various issues that have emerged during the very long and demanding season, and looking together for new ways of interaction between the EuroLeague, its clubs and fans are an integral and fundamental part of our work. I would like to thank Euroleague Basketball for the excellent organization, timely preparation of the meeting and logistical management."
The following day, Wednesday, July 3, the marketing and ticketing executives listened to a number of presentations by Euroleague Basketball staff members. After the first part of the session, in which the importance of the Euroleague’s different target audiences was explained the clubs’ representatives from marketing and ticketing had to put on their thinking caps as they were put into groups with their fellow compatriots, with at least two Euroleague Basketball staff members assigned to each country. Then, following a discussion about how to target one of these target audiences, one person from each group gave a presentation to those in attendance.
