Euroleague Basketball’s FanXP innovation program announces selected startups

The 16 chosen startups will compete at the 2024 Euroleague Basketball FanXP Online Qualifier on July 10

Euroleague Basketball is thrilled to announce the completion of the selection process for the 2024 Euroleague Basketball FanXP, a pioneering initiative in partnership with SPORTBIZ EUROPE. This global contest seeks to redefine the basketball experience by attracting innovative solutions from startups worldwide. Out of 34 entries, 16 exceptional candidates from 12 different countries have been selected to compete in the next stage.

The Euroleague Basketball FanXP competition focuses on enhancing various aspects of the basketball experience, including Content Creation, Fan Engagement, Fantasy Sports, Gameday Experience, Digital Solutions, Venue Management, and New Businesses. The selected startups will strive to align with these criteria and showcase their expertise.

The 16 chosen candidates will compete in the 2024 Euroleague Basketball FanXP Online Qualifier on July 10, aiming to secure a spot at SPORTBIZ EUROPE: Barcelona Edition in October. This event will provide a global stage for recognizing innovative solutions and offer the winning startup a €10,000 prize to invest in implementing their solutions within the esteemed environments of the Turkish Airlines EuroLeague and BKT EuroCup.

Past editions of Euroleague Basketball FanXP have highlighted successful startups such as Content Stadium, Piing, and MindFly, inspiring the next wave of innovators.

List of 16 Candidates:

Alphaa.io – USA: A tokenized platform connecting fans with teams, removing friction, building trust, and unlocking new value within the fan base.

AthleticsView – France: Offering virtual advertising on billboards, allowing brands to associate their name with impactful moments of the game.

Aucxis with STAR Project – Belgium: Leveraging RFID technology to manage reusable cups sustainably at events, enhancing efficiency, customer experience, and compliance with environmental regulations.

Deeptimize – France: Offering precise, real-time sport performance analysis for audience engagement through AI, automatically tagging actions of interest in real-time.

DIBZ – Canada: A startup backed by Comcast, enhancing upgrade experiences at sporting venues through text messaging, helping teams sell unsold seat inventory to existing ticket holders.

GOAT – Canada: Transforming sports marketing through augmented reality sports gaming, offering immersive experiences and global opportunities for brands.

Lowr – UK: A platform for sports clubs to measure and mitigate the environmental impact of their fans, promoting sustainability and rewarding eco-friendly behaviors.

Mycrocast – Germany: An audio platform providing plug-and-play commentary inside and outside arenas without special hardware, enhancing accessibility for visually impaired fans.

Neoma – France: An innovative guest management solution for major sports events, integrating data across systems to create a seamless, personalized guest journey.

Pick-Roll – Italy: An app connecting basketball players through a geolocated map, allowing users to find and add courts, check in, organize games, and evaluate other players via a gamification system.

Pivony – Turkey: Gathering data from public streams and internal sources to enhance understanding of public conversations and capture fresh insights for customer experience professionals.

Sportsynctech with AKA Ecosystem – France: Utilizing Big Data, AI, and Blockchain to empower amateur athletes, offering a digital passport for sports statistics and an AI-based interface for managing sports organizations.

Retize – Brazil: An AdTech platform turning sports fan engagement into exclusive audiences and effective media activations, solving performance issues caused by third-party cookie deprecation.

Sceenic – UK: Hosting EuroLeague Celebrity Watch Parties on the EuroLeague OTT platform, enabling celebrities and influencers to engage with fans while watching live games.

Wehave – Belgium: A data collaboration platform providing commercial value to sponsors by adding data to sponsorships for measuring conversion and online activation.

ZATAP – Switzerland: Connecting physical merchandise products with the digital dimension to create direct-to-consumer interactions, helping brands and sports teams better monetize their customer base.

We congratulate all the chosen candidates and look forward to seeing their innovative contributions to the basketball community.