The Euroleague Commercial Assets (ECA) Board of Directors met on Monday, April 7, 2025, in Barcelona to discuss key topics shaping the future of its competitions.
The Board reaffirmed its commitment to continuing the successful journey it has built over the past 25 years. This progress has been grounded in unity and determination—values that remain as strong today as they were at the start. Over the years, Turkish Airlines EuroLeague and BKT EuroCup clubs have invested significant resources and relentless effort into delivering the best basketball experience for fans, elevating European club basketball to record levels of interest and commercial success.
The Board discussed the announced proposals for the creation of a new European league, viewing such a move as a threat to the long-standing traditions of European basketball. Such developments would risk fragmentation and confusion within the sport.
At the same time, the Board emphasized its openness to dialogue with any party genuinely interested in contributing to the continued growth of European basketball. However, it remains resolute in opposing any initiatives that undermine the core values, heritage, and fan base of European sports and risk leaving loyal fans behind.
Additionally, attendees of the Board meeting received updates and engaged in strategic discussions regarding the future structure of competitions and emerging commercial opportunities.