A mesh of two passions, one for innovation and technology, and another for basketball, was at full display in the Serbian capital of Belgrade, where Euroleague Basketball's premium partner Motorola introduced its eagerly awaited new line of products, but gave it a strong basketball flavor.
A two-day experience took place at several different locations in the basketball-loving city, but most importantly at two of the city's most iconic basketball sites - the Belgrade Arena and the outside courts within the spectacular downtown Kalemegdan fortress.
Motorola, a Lenovo company since 2014, has been at the forefront of innovation as a key factor in the transformation of smartphone technology. The guests in attendance not only had a chance to get the first in-depth look with Motorola's new products, motorola Edge 50 Neo, motorola Edge 50, moto G35 5G and moto G55 5G.
They also were on a receiving end of a full EuroLeague experience.
The series of events that took place were enhanced by the presence of a handful EuroLeague stars of the past and present, highlighted by the Euroleague legends such as Ibrahim Kutluay, Igor Rakocevic, Ramunas Siskauskas, Dejan Tomasevic and Nikola Vujcic. Then, there were the EuroLeague stars of today from Belgade's two EuroLeague teams, Partizan Mozzart Bet's Iffe Lundberg and Duane Washington Jr. as well as Crvena Zvezda Meridianbet's Luka Mitrovic and Uros Plavsic.
Taking the EuroLeague flavor to another level was the presence of the EuroLeague trophy, the same one that the team captains of the championship-winning clubs lift at the end of each season.
At Belgrade Arena, the guests got a players' pre-game perspective, walking from the locker rooms through player's tunnel only to emerge on the EuroLeague court. A centerpiece of the experience was a basketball bootcamp, organized by Motorola in collaboration with Euroleague Basketball, held on Crvena Zvezda courts within the historic Kalemegdan Fortress.
This unique setting offered an unforgettable mix of sport, passion, and talent, while giving the guests a chance to meet and interact with the Euroleague legends and top local players, while trying out their own basketball skills while capturing all this experience through the lens of their new Motorola devices.
