Euroleague Basketball, the premier basketball league in Europe, announced today its extended partnership with OlyBet, one of Europe's leading gaming, sports and entertainment brands. OlyBet is the new Premium Partner for both the Turkish Airlines EuroLeague and the BKT EuroCup until the end of the 2024-25 season.
This follows the success of the partnership between Euroleague Basketball and OlyBet at the 2023 Turkish Airlines EuroLeague Final Four in Kaunas, Lithuania. Over the next two seasons, OlyBet will get the equivalent of a front-row seat at EuroLeague and EuroCup games, with the brand's name being given a prominent position for all things related to Euroleague Basketball. OlyBet will also become the new Premium Sponsor for both of Euroleague Basketball's competitions – the Turkish Airlines EuroLeague and the BKT EuroCup – in Lithuania, Spain, Estonia and Latvia until the end of the 2024-25 season.