Euroleague Basketball has announced the launch of a new initiative to work with select Gen Z fans and trendsetters to effectively identify the latest and most disruptive trends in an ever-changing sports ecosystem, integrate their key areas of interest and ultimately drive engagement with the fans of the future.

The first edition of the [Euroleague FanZ Lab](https://fanzlab.euroleague.net/) will gather a representative group of 121 participants between 18 and 25 years old from 11 cities in eight different countries. The participants will be chosen from the applications received and will participate from February to May in a series of creativity and ideation workshops and digital sessions conducted through innovative research methods.

"We are thrilled to launch this new project as part of the Euroleague's DNA is to constantly evolve and provide all of our fans with the best possible experiences," Alex Ferrer Kristjansson, Marketing and Communication Senior Director at Euroleague Basketball, stated. "Opening this dialogue and having the opportunity to receive direct feedback from our emerging fans will definitively allow us to connect and enhance loyalty with the fans of the future, showing once again that basketball is a transgenerational sport."

Creative, pioneering and critical thinking skills plus a strong interest in basketball or sports in general are some of the qualities by which applicants will be chosen to help advise the league on a wide variety of topics important to their generation. [Apply now!](https://fanzlab.euroleague.net/)

According to the GWI Core survey, basketball is the only major sport that is growing among Gen Z across 19 European markets, having experienced an increase of 10% in the number of younger fans who follow the sport in the last three years (Q3 2021 vs. Q3 2018). Moreover, interest in the EuroLeague, in particular, has grown 25% among Gen Z members over the last two seasons in FanZ Lab-selected countries, according to Nielsen Sports.

Young fans, trendsetters to advise EB on marketing, content, engagement, merchandising and events

Fans aged 18 to 25 can apply

Euroleague Basketball launches new Gen Z research program FanZ Lab

Turkish Airlines EuroLeague clubs, at their meeting held on January 3, 2022, agreed to make several modifications to the competition's bylaws. Those modifications were approved accordingly by the ECA Shareholders Executive Board and subsequently ratified by the General Assembly. Pursuant to those approvals, Euroleague Basketball has published the updated 2021-2022 bylaws.

Modifications made to 2021-22 bylaws

Download the 2021-22 Turkish Airlines EuroLeague modified by-laws [HERE](http://ftpserver.euroleague.net/general/2021_22EuroLeagueBylaws.pdf)

Download the 2021-22 7DAYS EuroCup modified by-laws [HERE](http://ftpserver.euroleague.net/general/2021_22EuroCupBylaws.pdf)

The approved modifications are as follows:

• Transitory provision to be applied exceptionally during the 2021-22 season only: Player additions to Turkish Airlines EuroLeague team rosters may be made up to and including Wednesday, February 23, 2022, by 18:00 CET – before Round 27 – thus extending the registration deadline, which had been set to expire prior to Round 26 of the EuroLeague Regular Season.

• Article 2 of the Special Regulations to be modified, adding the following: Should national/local regulations impose restrictions to the traveling and/or participation in a game of unvaccinated players, said player will be considered as available for the minimum number of eight players. This modification applies to both the Turkish Airlines EuroLeague and the 7DAYS EuroCup.

Euroleague Basketball and Siesta, one of the market leaders in the business-to-business furniture sector, are celebrating the success of their continuing partnership by extending it for one more year until the end of the 2021-22 season.

Siesta renews EuroLeague official partnership

Siesta has been a proud partner of the Turkish Airlines EuroLeague since 2018, including specific activations during the most crucial moment of the season, the Final Four.

Siesta, which exports 85% of its product, reaches 500 sales points in more than 100 countries, achieving a global impact the same way that the EuroLeague games are followed by fans all over the world. Siesta will build upon its strategy from previous seasons of gaining visibility at Turkish Airlines EuroLeague games and across the digital ecosystem of the competition by using EuroLeague stars in digital campaigns to highlight the great design and innovation of its furniture products.

"We are very satisfied to renew our partnership with such a prestigious brand as Siesta, which shows once again the commitment and confidence of our partners," Roser Queralto, Euroleague Basketball's Chief Business Officer, stated. "The global audience that follows the EuroLeague is a perfect vehicle for the global reach that Siesta has built, opening a wide variety of content creation synergies that will definitely help raise the business to new heights."

Euroleague Basketball has managed to grow 22% in popularity in the last three-year period, with an outstanding 68% growth in TV audience and a 174% growth in social media followers since the EuroLeague format modification back in the 2016-17 season.

Tuncay Işıldar, Siesta Furniture's Chairman of the Board, said: "We always believe in the power of sports to support and integrate the masses. Within the scope of our brand's dynamic structure and design approach, we have signed a harmonious cooperation with Europe's most prestigious organizations, such as Euroleague. We support all our teams that will take part in the Final Four, to be held in Berlin in 2022, and we wish them success."

The MCS Group has obtained the rights to broadcast a selection of 7DAYS EuroCup games during the rest of the 2021-22 season through its dedicated basketball OTT channel MCS Basket.

MCS acquires 7DAYS EuroCup broadcast package in France

MCS Basket will offer all French basketball fans a selection of the best games of the 7DAYS EuroCup, including select games of French representatives Boulogne Metropolitans 92 and Mincidelice JL Bourg en Bresse, as well as do-or-die showdowns from the eighthfinals, quarterfinals, semifinals and the most crucial moment of the season, the 7DAYS EuroCup Final.

7DAYS EuroCup games will join a wide basketball offering on MCS Basket as the OTT platform already offers the Spanish, Italian, Israeli and Turkish domestic leagues.

Multi Channel Sport Group (MCS) joins a stable of broadcasters offering French fans the best in European basketball. The Olympique Lyonnais OTT platform OLPAY broadcasts all LDLC ASVEL Villeurbanne games in the French territory. Monaco TV – the public television of the Principality of Monaco – airs all AS Monaco games. L'Equipe airs a selection of Turkish Airlines EuroLeague games. And EuroLeague.TV, the league's official OTT platform, offers all Turkish Airlines EuroLeague and 7DAYS EuroCup games.

In a meeting held on January 3, 2022, Turkish Airlines EuroLeague participating clubs agreed on applying the following modifications, which have been ratified by the ECA Shareholders Executive Board, to the Special Regulations due to COVID-19 and to the Health & Safety Protocols.

EuroLeague clubs agree on Special Regulations and Health & Safety Protocols modifications

2021-22 Euroleague Basketball Health & Safety Protocols:

• Return to Play Protocol for vaccinated players to be shortened in time, from 14 to 7 days, provided that it is in line with local authorities’ regulations. This follows the trend of shortening quarantine/isolation periods that has already been applied in several EuroLeague territories. Current PCR, antibody and other medical testing that needs to be performed before a player receives clearance to play continues to be applied. Return to Play Protocol for unvaccinated and non-exempted players to remain at 14 days.

Euroleague Basketball Special Regulations due to Covid-19 (2021-22 Bylaws):

• Article 2 of the Special Regulations to be modified, adding the following: Should national/local regulations impose restrictions to the travelling and/or participation in a game of unvaccinated players, said player will be considered as available for the minimum number of eight players.

With EuroLeague and EuroCup team staff currently at 93% and 94% of vaccinated individuals, the modification will reduce the impact of an individual’s decision on the leagues’ game scheduling, as well as minimize the impact of such decisions on the home team.

The proposed modifications respond to the increased number of infected individuals across the league and the reported evolution of such cases. The analysis performed by the league’s medical officers has shown that while the spread of the virus has accelerated over the least weeks due to the new variant, the severity of the cases and recovery times have been greatly reduced.

The modifications to the H&SP will be applied to both the Turkish Airlines EuroLeague and the 7DAYS EuroCup with immediate effect and aim at protecting and promoting the regularity and fairness of the competitions. The modification to the Special Regulations will be proposed to the ECA Shareholders General Assembly for formal approval.

The clubs also agreed to explore additional testing measures related to return to play and to pre-game protocols, modifications to the player registration deadlines, as well as shortening the Return to Play Protocol for non-vaccinated individuals, which will be reviewed by the relevant Euroleague Basketball bodies.

Euroleague Basketball is pleased to welcome MaxBet to its family of partners. MaxBet becomes the Premium Betting Partner of the Turkish Airlines EuroLeague and the 7DAYS EuroCup in Serbia and Montenegro.

MaxBet becomes Euroleague Basketball partner

MaxBet was founded more than two decades ago and rapidly became one of the leading gaming operators in Central and Eastern Europe with a powerful network that includes more than 400 gaming locations, as well as online channels.

"MaxBet's reputation as a leader in the betting and gaming business played a big role in the decision to partner together," Roser Queralto, Euroleague Basketball's Chief Business Officer, said. "We are excited to see all the plans we will develop together with MaxBet come to fruition as Serbia and Montenegro are two traditional Euroleague Basketball markets with legions of fans supporting and enjoying our competitions."

As the Premium Betting Partner, MaxBet will have a prominent on-court presence in EuroLeague and EuroCup games in Serbia and Montenegro. That presence includes engaging local fans with contests and promotions involving EuroLeague merchandise and game tickets.

"We are very proud to have entered into a partnership with Euroleague Basketball and we eagerly look forward to implementing all our joint plans," said Darko Živanov, CEO of MaxBet Group. "As leaders in the gambling industry, we always strive to go a step further and offer our players more. We are glad to have the opportunity to enable them to have even more fun when watching major and important competitions in basketball, a sport which is traditionally enjoyed with a lot of enthusiasm and passion in this region."

Serbia and Montenegro have three representatives in Euroleague Basketball competitions. ABA League Champion Crvena Zvezda mts Belgrade is participating in the Turkish Airlines EuroLeague while Serbian powerhouse Partizan NIS Belgrade and Montenegrin champion Buducnost VOLI Podgorica compete in this season's 7DAYS EuroCup.

Basketball fans will have an enormous surprise when they download the new edition of the sports management video game series developed by UPLAY Basketball and distributed by UPLAY Online. For the first time, International Basketball Manager 22 will feature all of the teams from the Turkish Airlines EuroLeague and 7DAYS EuroCup.

Basketball lovers can become the managers of 330 clubs from 20 leagues around the world with a presence on every continent. Some 5,000 players are available for selection on International Basketball Manager 22.

This brand-new edition is completely redesigned and reimagined. It is playable in six different languages and available on PC and as well as, for the first time, on IOS and Android mobile devices.

International Basketball Manager 22 gives managers a 360-degree experience where they make all the choices for their basketball club, from acquiring new players, designing practices and game plans, dealing with the arena, and much more. The more tasks a manager takes on, the better chances he has to lead his team to the championship!

International Basketball Manager 22 is available on [**Steam**](https://store.steampowered.com/app/1461100/International_Basketball_Manager_22/), [**Android**](https://play.google.com/store/apps/details?id=com.uplaybasketball.ibm2022) and [**IOS**](https://apps.apple.com/us/app/ibasketball-manager-22/id1589038215) with a special launch discount on all platforms.

UPLAY Basketball becomes official Euroleague Basketball licensee

International Basketball Manager 22 available for the first time on IOS and Android

Euroleague Basketball teams to appear in International Basketball Manager 22

Euroleague Basketball is proud to announce that Okko has been awarded exclusive broadcasting rights in Russia for live and on-demand sports streaming services covering Europe’s two premier men’s basketball competitions.

Okko will have the right to broadcast all EuroCup games in the 2021-22 season and will have the same right for the Turkish Airlines EuroLeague starting in 2022-23. Okko will offer the live games of Lokomotiv Kuban Krasnodar during the 2021-22 EuroCup and a selection of live games of Russian teams during the 2022-23 EuroLeague, both on a free-to-air basis. Russian fans will be able to watch all 2022-23 EuroLeague games, too, as Okko will make them available on a delayed basis shortly after the end of each game day, also on a free-to-air basis. Okko will continue broadcasting both competitions until the end of the 2024-25 season, which will mark the 25th anniversary of Euroleague Basketball.

"With Russian clubs at the forefront in Euroleague Basketball, we're delighted to offer the country's fans a broadcasting partner of Okko's status through which to follow the games. They can be confident that in Russia, the very best in European club basketball is in good hands with Okko," Alex Ferrer Kristjansson, Marketing and Communication Senior Director at Euroleague Basketball, stated.

Okko was founded in 2013 as part of Rambler Group, the top Russian media holding with more than 168 million monthly users on all their different portals. Euroleague Basketball competitions will join other top sport properties already being aired on Okko TV – MMA, Spanish football “La Liga”, English football “Premiere League" or selected ATP and all WTA tournaments, among others – as well as thousands of films and TV series.

“Having launched basketball broadcasts on Okko this November, we are taking the next step and proudly announcing the EuroLeague, the most spectacular European basketball tournament. I have no doubt that this is great news for all sport fans, who will have an opportunity to watch the EuroLeague in full volume and high quality. I believe the supporters of Russian teams will be especially happy,” Oleg Manzha, Okko Sport CEO, stated.

Russia has a pivotal role in the soaring popularity of the EuroLeague and EuroCup, with Russian powerhouse CSKA Moscow lifting the EuroLeague trophy in 2006, 2008, 2016 and 2019 while the 7DAYS EuroCup has crowned four different Russian champions since its inception: Dynamo Moscow (2006), UNICS Kazan (2011), Khimki Moscow Region (2012, 2015) and Lokomotiv Kuban Krasnodar (2013).

New partnership starts in current season for EuroCup, 2022-23 for EuroLeague.

The games of Lokomotiv in the 2021-22 EuroCup and selected games of Russian teams in the 2022-23 EuroLeague to be shown on a free-to-air basis.

Euroleague Basketball and Okko sign exclusive broadcast deal in Russia

Select ASVEL games featured among at least one per round on L'Equipe.fr and L'Equipe TV


L'Equipe acquires broadcast package, amplifiying EuroLeague distribution in France

L'Equipe Group, a name that is synonymous with French sports excellence, has obtained the rights to broadcast a selection of Turkish Airlines EuroLeague games during the rest of the 2021-22 season.

Starting in Round 11 with LDLC ASVEL Villeurbanne – FC Barcelona , L'Equipe will air a minimum of one regular season game per round plus playoffs and Final Four games.

In each round, one EuroLeague game will be streamed live on L'Equipe.fr while selected games will also be aired on L'Equipe TV, the media group's linear channel. The package includes games of LDLC ASVEL Villeurbanne, France's flagship team in the EuroLeague, as well as other top teams in the competition.

All French fans will now have the possibility to enjoy, on a free-to-air basis, select LDLC ASVEL Villeurbanne games, as well as those featuring French stars on other teams in Europe's premier basketball competition.

Among the home-grown stars that French fans can expect to see each round are Rodrigue Beaubois and Adrien Moerman, defending EuroLeague champions with Anadolu Efes Istanbul; Nando De Colo, a two-time EuroLeague champion and 2016 Final Four MVP, with Fenerbahce Beko Istanbul; Livio Jean-Charles and Yousoupha Fall of Olympiacos Piraeus; and the Real Madrid quartet of Fabien Causeur, Thomas Heurtel, Vincent Poirier and Guerschon Yabusele.

L'Equipe joins a stable of broadcasters offering French fans the best in European basketball. The Olympique Lyonnais OTT platform OLPAY broadcasts all LDLC ASVEL Villeurbanne games in the French territory. Monaco TV – the public television of the Principality of Monaco – airs all AS Monaco games and EuroLeague.TV, the league's official OTT platform, offers all Turkish Airlines EuroLeague and 7DAYS EuroCup games, now also available for both Apple TV, Android TV and arriving to Samsung TV in the next weeks.