Euroleague Basketball and Visa, a world leader in digital payments, have announced a landmark multi-year partnership where Visa will become the official payment partner of the Turkish Airlines EuroLeague and the BKT EuroCup, the two premier men’s basketball competitions in Europe, until the end of the 2026-2027 season.

Visa and Euroleague Basketball Announce Multi-Year Partnership

Euroleague Basketball and Visa, a world leader in digital payments, have announced a landmark multi-year partnership where Visa will become the official payment partner of the Turkish Airlines EuroLeague and the BKT EuroCup, the two premier men’s basketball competitions in Europe, until the end of the 2026-2027 season.

This strategic partnership will bring exciting opportunities for Visa cardholders, including dedicated promotional offers and discounts and hospitality packages for the Final Four in May 2025. It also offers high-impact branding opportunities with Visa’s logo being displayed across EuroLeague and EuroCup games, both in-arena and during broadcasts, as well as on the competitions' digital platforms and content.

Four out of five in-store payments across Europe are now contactless, reflecting consumer preferences for a frictionless, efficient, and secure transaction process. Visa will collaborate with Euroleague to continue growing contactless payment technology across arenas, aiming to elevate the game-day experience for fans across Europe.

**Gawain Davies, Euroleague Basketball Chief Commercial Officer, says**: “We are excited to partner with Visa. This is a groundbreaking partnership for Euroleague Basketball and an excellent opportunity for Visa to connect with the basketball community. Visa’s commitment to removing barriers and connecting people within the digital payment ecosystem aligns perfectly with Euroleague Basketball's mission to deliver unforgettable moments to our growing, passionate, and global audience.”

**Kim Kadlec, Chief Marketing Officer, Visa Europe, says**: “We are excited to partner with Euroleague Basketball. Sport is a highly important component of European culture, and we are proud to sponsor some of the region’s most exciting competitions and tournaments. Key sporting events – such as Euroleague Basketball – are a great way for us to connect fans across the world with their passions, driving meaningful connections and exceptional experiences.”

For over 35 years, Visa has been a leader in the sponsorship industry, proudly supporting some of the world's most prominent sports and entertainment properties. Additionally, Visa champions artists, entertainers, and creators across music, gaming, and more.

Euroleague Basketball has announced the following disciplinary sanctions pertaining to incidents that occurred in Round 8 of the 2024-25 Turkish Airlines EuroLeague season.

Round 8 disciplinary sanctions

- Panthinaikos AKTOR Athens has been sanctioned with a fine amounting to €7,500 for the offensive chants committed by its fans on occasion home game against Olympiacos Piraeus under 29.2.f) of the Euroleague Basketball Disciplinary Code.

Euroleague Basketball and Uludag Beverage, a brand known for its heritage and premium-quality beverages, have officially renewed their partnership for an additional three years, extending their successful collaboration through the end of the 2026-27 season. Uludag Beverage, which has been an Official Partner of Euroleague Basketball since 2019, will continue to support the Turkish Airlines EuroLeague and the BKT EuroCup, enhancing its role in the global spotlight. The renewal was unveiled at a special press conference on Monday in Istanbul, featuring Gawain Davies, Euroleague Basketball Chief Commercial Officer, Omer Kizil, Uludag Beverage Vice Chairman and Mete Oz, Uludag Beverage CEO.

Euroleague Basketball and Uludag Beverage Renew Partnership for Three More Seasons

Euroleague Basketball and Uludag Beverage, a brand known for its heritage and premium-quality beverages, have officially renewed their partnership for an additional three years, extending their successful collaboration through the end of the 2026-27 season. Uludag Beverage, which has been an Official Partner of Euroleague Basketball since 2019, will continue to support the Turkish Airlines EuroLeague and the BKT EuroCup, enhancing its role in the global spotlight. The renewal was unveiled at a special press conference on Monday in Istanbul, featuring Gawain Davies, Euroleague Basketball Chief Commercial Officer, Omer Kizil, Uludag Beverage Vice Chairman and Mete Oz, Uludag Beverage CEO.

 

Building on their successful partnership, Uludag Beverage and Euroleague Basketball are elevating their collaboration from a regional partnership to a Global Sponsorship Agreement offering branding opportunities, being displayed across EuroLeague and EuroCup games, both in-arena and during broadcasts, as well as on the competitions' digital platforms and content.

 

This expanded relationship aligns seamlessly with Euroleague Basketball’s commercial strategy, which focuses on strengthening partnerships with top-tier brands that share Euroleague Basketball’s pan-European identity and global reach.  It also offers high-impact branding opportunities, across EuroLeague and EuroCup games, both in-arena and during broadcasts, as well as on the competitions' digital platforms and content.

 

“We are very pleased to renew our partnership with such a distinguished brand as Uludag Beverage, which demonstrates once again the trust and dedication of our partners,” said Gawain Davies, Chief Commercial Officer of Euroleague Basketball. “The Euroleague’s global audience is an ideal match for the international reach Uludag Beverage has achieved. This partnership brings a mutual benefit that will help both organizations reach new heights.”

 

With over 110 years of expertise, Uludag Beverage has a strong international footprint, distributing its products in more than 30 countries across five continents, with key markets in Euroleague territories including Turkey, Germany, Serbia, Greece, and France. Euroleague Basketball, which represents 14 teams from these nations, has seen a 131% year-on-year increase in TV viewership across these countries, underscoring the synergy between the brand and the league.

 

"As Uludağ İçecek Türk A.Ş., we are proud to announce a new three-year global partnership. With this Euroleague Basketball agreement, our brands Uludağ Gazoz and Frutti Extra will now be showcased in the Turkish Airlines EuroLeague and the BKT EuroCup reaching and international audience. Euroleague Basketball, Europe’s premier basketball organization, is thrilled to partner with both of our brands. We place a high value on long-term sponsorships, and since 2019, we’ve transitioned our regional sponsorship into a global one for another three years, reaffirming our commitment to our strategic vision," stated Ömer Kızıl, Vice Chairman of the Board of Uludağ Beverage.

 

Uludag’s Beverage commitment to excellence and innovation aligns perfectly with the values of Euroleague Basketball. With a focus on delivering excitement and unforgettable moments to sports fans worldwide, Uludag Beverage is a natural fit within the Euroleague Basketball ecosystem.

 

The renewal of this partnership symbolizes a commitment to shared growth and success, as both organizations work together to create lasting global impact over the next three seasons.

The Agreement Extends Through the 2026-27 Season

Euroleague Basketball has announced the following disciplinary sanctions pertaining to incidents that occurred in Rounds 6 and 7 of the 2024-25 Turkish Airlines EuroLeague season.

Latest disciplinary sanctions

**Round 4**

- Joan Penarroya, head coach of FC Barcelona, has been sanctioned with a fine of €5,000 for comments regarding the officiating performance, in accordance with Article 24.2.c) of the Euroleague Basketball Disciplinary Code.

**Round 6**

- Nikola Kalinic, Crvena Zvezda Meridianbet Belgrade player, has been sanctioned with a fine of €5,000 for comments regarding the officiating performance, in accordance with Article 24.2.c) of the Euroleague Basketball Disciplinary Code.
- Nemanja Nedovic, Crvena Zvezda Meridianbet Belgrade player, has been sanctioned with a fine of €5,000 for comments regarding the officiating performance, in accordance with Article 24.2.c) of the Euroleague Basketball Disciplinary Code.
- Crvena Zvezda Meridianbet Belgrade has been sanctioned with fine of €10.000 for comments regarding the officiating performance published on the club official website, in accordance with Article 24.2.c) of the Euroleague Basketball Disciplinary Code.
- Zeljko Drcelic, Crvena Zvezda Meridianbet Belgrade Chairman of the Board, has been sanctioned with a fine of €10,000 for comments regarding the officiating performance, in accordance with Article 24.2.c) of the Euroleague Basketball Disciplinary Code.
- Luka Mitrovic and Nemanja Nedovic of Crvena Zvezda Meridianbet Belgrade have been sanctioned with fines of €7,000 and €5,000 respectively for actions that represent a lack of respect towards the referees during their road game against Zalgiris Kaunas under 27.2.b) of the Euroleague Basketball Disciplinary Code.
- The protest submitted by Crvena Zvezda Meridianbet Belgrade on the occasion of the game against Zalgiris Kaunas has been dismissed.

**Round 7**

- Crvena Zvezda Meridianbet Belgrade has been sanctioned with fines amounting to €32,500 for the behavior of its fans, which includes offensive chants and the throwing of objects onto the playing court, on the occasion of its home game against Panathinaikos AKTOR Athens under 29.2.f and h) of the Euroleague Basketball Disciplinary Code.
- Olympiacos Piraeus has been sanctioned with a fine amounting to €5,000 for the offensive chants committed by its fans on the occasion of its home game against FC Barcelona under 29.2.f) of the Euroleague Basketball Disciplinary Code.

Euroleague Basketball has announced the following disciplinary decisions pertaining to incidents that occurred in Rounds 4, 6 and 7 of the 2024-25 Turkish Airlines EuroLeague season.

Latest disciplinary decisions

Euroleague Basketball is thrilled to announce the renewal of its partnership with Armani for the 2024-25 season, marking the eighth consecutive year of collaboration. As an Official Global Partner of the Turkish Airlines Euroleague and the BKT EuroCup, Armani continues to solidify its presence at the intersection of high-end fashion and sports.

Armani, Euroleague Basketball extend successful partnership for eighth year

Euroleague Basketball is thrilled to announce the renewal of its partnership with Armani for the 2024-25 season, marking the eighth consecutive year of collaboration. As an Official Global Partner of the Turkish Airlines Euroleague and the BKT EuroCup, Armani continues to solidify its presence at the intersection of high-end fashion and sports.

Since joining forces in the 2017-18 season, Armani has embraced its role in the Euroleague Basketball community, aligning its brand with the premier basketball competition in Europe. This renewed partnership will enhance Armani's visibility in key markets renowned for both fashion and sports, creating unique experiences for fans and stakeholders alike.

“We are delighted to extend our partnership with Armani for another season,” said Gawain Davies, Euroleague Basketball Chief Commercial Officer. "This collaboration not only enhances the visibility of Euroleague Basketball, but also reinforces the connection between fashion and sports. Together, we are committed to delivering exceptional experiences for our fans and celebrating the rich heritage of both brands.”

This partnership comes on top of Armani's deep connection to the historic club and reigning Italian League champion EA7 Emporio Armani Milan, which is also a regular in the Turkish Airlines EuroLeague. That sponsorship further intertwines Armani's legacy with the values of excellence, passion, and teamwork that both the brand and club represent.

Euroleague Basketball has announced the following disciplinary sanctions pertaining to incidents that occurred in Rounds 2, 3 and 4 of the 2024-25 Turkish Airlines EuroLeague season.

**Round 2**

- Andrea Trinchieri, head coach of Zalgiris Kaunas, has been sanctioned with a fine of €5,000 for comments regarding the officiating performance, in accordance with Article 24.2.c) of the Euroleague Basketball Disciplinary Code.

**Round 3**

- Partizan Mozzart Bet Belgrade has been sanctioned with a fine of €5,000 for the lighting of flares in its arena during the game Partizan Mozzart Bet Belgrade – Bayern Munich, under 29.2.e) of the Euroleague Basketball Disciplinary Code.
- The protest submitted by Panathinaikos AKTOR Athens on occasion of the game Paris Basketball – Panathinaikos AKTOR Athens has been dismissed.
- Luca Banchi, head coach of Virtus Segafredo Bologna, has been sanctioned with a fine of €6,500 for comments regarding the officiating performance, in accordance with Article 24.2.c) of the Euroleague Basketball Disciplinary Code.

**Round 4**

- Crvena Zvezda Meridianbet Belgrade has been sanctioned with fines totaling €25,000 for the throwing of objects onto the playing court and the offensive chants directed towards an individual, on occasion of the game Crvena Zvezda Meridianbet Belgrade – FC Barcelona, under 29.2.f) and h) of the Euroleague Basketball Disciplinary Code.

Euroleague Basketball has announced the following disciplinary decisions pertaining to incidents that occurred in Rounds 2, 3 and 4 of the 2024-25 Turkish Airlines EuroLeague season.

Following speculation surrounding the final minutes of the fourth quarter in the Crvena Zvezda Meridianbet Belgrade vs. FC Barcelona game on October 18, 2024, Euroleague Basketball's findings are:  

Euroleague Basketball report on Crvena Zvezda Meridianbet Belgrade vs. FC Barcelona

Following speculation surrounding the final minutes of the fourth quarter in the Crvena Zvezda Meridianbet Belgrade vs. FC Barcelona game on October 18, 2024, Euroleague Basketball's findings are:

- With 1:56 remaining on the game clock, Joel Bolomboy received a pass and gained control of the ball while airborne. He then landed with his left foot, took one step and landed with his right foot before moving his left foot again. This is a travelling violation. Following that action, he initiated a dribble by lifting his left foot before releasing the ball and he changed his pivot foot again. ***Incorrect no call***

- With 1:14 remaining on the game clock, Yago Dos Santos is guarded by Jan Vesely who attempted to play defense. Vesely contacted Dos Santos’s hips and legs causing illegal contact that should have been called as a personal defensive foul. ***Incorrect no call***

- With 1:12 remaining on the game clock, Yago Dos Santos initiated an act of shooting on a drive to the basket and his shot was legally blocked by Jan Vesely who touched the ball. A personal defensive foul was called on Vesely. ***Incorrect call***

- With 1:06 remaining on the game clock, Nicolas Laprovittola dribbled the ball in the frontcourt and was guarded by Mike Daum, who created contact with both hands restricting his freedom of movement. A personal defensive foul was called. ***Correct call***

- With 29.3 seconds remaining on the game clock, Joel Bolomboy gained control of the ball via a defensive rebound and was guarded by Jan Vesely. In an attempt to steal the ball, Vesely touched Bolomboy’s face. A personal defensive foul should have been called. ***Incorrect no call***

- With 26.0 seconds remaining on the game clock, Joel Bolomboy and Jan Vesely had both hands firmly on the ball so that neither player could gain control of the ball. The officials called a held ball. ***Correct call***

- This is a reviewable play according to the Euroleague Basketball Bylaws (Appendix XIII – Article 4.3 Act of Violence - Article 5 Head Coach Challenge). The play was challenged by Zvezda head coach, Ioannis Sfairopoulos. Upon review, the referees confirmed their initial decision because none of the actions met the criteria for an act of violence. ***Correct*** ***decision***

- The game was then resumed with a jump ball situation in the closest circle between Joel Bolomboy and Jan Vesely, with 26.0 seconds remaining in the game clock and 20 seconds left in the shot clock.

  In that situation, if the defensive team would gain control of the ball, they would be awarded with new 24 seconds on the shot clock, but if the offensive team gained control of the ball, the shot clock would be resumed and the time remaining to pass to the front court would be 4 seconds.
In the toss, Joel Bolomboy tapped the ball towards Mike Daum and the game clock was resumed correctly when the jumper touched the ball. The shot clock resumed correctly when the offensive player took control of the ball.. When the game clock showed 20.4 and the shot clock 15 seconds, the referees should have called an 8-second violation by Zvezda. ***Incorrect no call***
- With 14.9 seconds remaining on the game clock, after several protests and gestures by Barcelona head coach, Joan Penarroya, and Barcelona bench personnel, a technical foul was called. ***Correct call***

- This is not a reviewable play according to the Euroleague Basketball Bylaws (Appendix XIII – Article 4.1 Game Clock Error). This article states that "an error/malfunction occurs in the shot and/or game clock and it does not start/stop/countdown correctly at any time in the game before or after the ball is in play. The referees will review the footage to determine the following issues only: how much time actually expired and how much time (if any) is remaining on the shot and/or game clock in the quarter or overtime. If the referees find evidence that a made basket was scored after the expiration of the shot or game clock, the basket will not count as long as the error is still correctable according to the rules."

  The game clock and the shot clock started correctly in the previous play and therefore an 8-second violation cannot be decided on the monitor after review with the Instant Replay System. ***Incorrect decision***

- The game was incorrectly resumed with a throw-in for Barcelona in the frontcourt where the supposed 8-second violation was committed.

- With 20.4 seconds remaining on the game clock, Nicolas Laprovittola received the ball to inbound the ball and he kept the ball for 4.81 seconds before he released a pass to Jan Vesely. This action is legal. ***Correct no call***

Crvena Zvezda Meridianbet Belgrade v FC Barcelona (2024-10-18T18:00:00.000Z)

October 15, 2024 — Today, Motorola and Euroleague Basketball proudly announce a new phase of their agreement through the launch of the joint ‘Bouncing For Good’ initiative. A project that, in line with Euroleague Basketball and Motorola’s ESG strategies – and with the help of Euroleague Basketball’s clubs and the One Team program – will organize multiple workshops and donate basketballs to schools and social entities around Europe, driving real social impact within local communities.

Motorola and Euroleague Basketball’s One Team program to promote sportsmanship and life values through basketball 

October 15, 2024 — Today, Motorola and Euroleague Basketball proudly announce a new phase of their agreement through the launch of the joint ‘Bouncing For Good’ initiative. A project that, in line with Euroleague Basketball and Motorola’s ESG strategies – and with the help of Euroleague Basketball’s clubs and the One Team program – will organize multiple workshops and donate basketballs to schools and social entities around Europe, driving real social impact within local communities.

Each participating club will develop a specific project led by its One Team coach, together with a local school or social entity, that is tailored to its community’s needs. As part of Motorola and Euroleague Basketball’s joint partnership, this initiative is designed to help bring basketball closer to schools and children in the community, encouraging art, sports values, and creativity through interactive workshops.

For the moment, five partnered clubs in association with schools and social entities across Poland, Italy, Greece, Spain and France will participate in the program, starting with Poland on October 15, 2024. Each school or social entity will participate in a workshop on sports values, led by the club’s One Team coaches, where children will be encouraged to get creative by painting a mural of the 'perfect basketball’, using their learnings on colors and associating them to sports and life values. A local artist will then capture the mural and replicate it on a real basketball.

After the workshop, Euroleague Basketball’s professional players will visit each group to present the specially painted basketball as a prize for the entity. In addition, the school or social entity will receive a signed team jersey to keep as a trophy, along with Euroleague One Team and Motorola-branded T-shirts, in addition to over 300 basketballs for the children to enjoy.

Jakub Schenk, One Team Ambassador from Trefl Sopot, will be the first player to participate in this initiative, and more from the other teams will be announced soon.

Motorola devices will play a central role throughout the workshops, offering the children a range of educational and engaging activities put on by the One Team coaches. They will also get the chance to connect with their basketball heroes during a live "Dream Call" with the participating players and connect in interactive group quizzes on Motorola phones, enhancing both learning and excitement.

Additionally, students will participate in other fun and enriching activities such as assembling puzzles featuring the images of the ambassadors, creating an interactive and enjoyable experience or conducting interviews with their coaches/teachers as they act as journalists for one day while capturing their insights on the importance of the initiative, with Motorola devices playing a supporting role in the educational activities.

“We’re incredibly proud to deepen our partnership with Euroleague Basketball through the ‘Bouncing For Good’ initiative, which allows us to work hand-by-hand with One Team, their CSR program that directly contributes to shaping the futures of children across Europe,” said Daniela Idi, EMEA Marketing Director at Motorola. “As part of this initiative, we are donating not only basketballs to promote the practice of the sport but also IT support, to schools and social entities that need it the most. By leveraging our technology in these workshops, we’re not just providing tools to support the teachings; we’re creating experiences that inspire creativity, promote sportsmanship, and foster meaningful social connections. It’s an initiative that perfectly aligns with our mission to empower communities and make a lasting difference.”

Abigail Martin Maldonado, Director of Sustainability and Development Projects at Euroleague Basketball: “We are very thankful to Motorola for supporting the launching of this ‘Bouncing For Good’ initiative. A very inspiring artistic and social initiative addressed to children in the community that will allow the club to convey on the importance not only of sports values but of the life values that One Team promotes to enhance communities."

Motorola and Euroleague Basketball’s One Team partner to promote sportsmanship and life values through basketball 

Euroleague Basketball has announced the following disciplinary sanctions pertaining to incidents that occurred in Round 2 of the 2024-25 Turkish Airlines EuroLeague season.

Round 2 disciplinary sanctions

- Mr. Tarik Biberovic, a player of Fenerbahce Beko Istanbul, has been sanctioned with a one-game suspension and a fine of €5,000 for attempted physical aggression against another individual, during the game between Anadolu Efes Istanbul and Fenerbahce Beko Istanbul, under 27.2.e) of the Euroleague Basketball Disciplinary Code.
- Mr. Elijah Bryant, a player of Anadolu Efes Istanbul, has been sanctioned with a one-game suspension and a fine of €10,000 for attempted physical aggression against another individual, during the game between Anadolu Efes Istanbul and Fenerbahce Beko Istanbul under 27.2.e) of the Euroleague Basketball Disciplinary Code.
- Mr. Sertac Komsuoglu, an individual related to Fenerbahce Beko Istanbul, has been sanctioned with a fine of €4,000 for actions that represent a that represent a lack of respect towards the referees, during the game between Anadolu Efes Istanbul and Fenerbahce Beko Istanbul under 27.2.b) of the Euroleague Basketball Disciplinary Code.

 

*These decisions may be appealed before the Appeals Judge.*

Maccabi Playtika Tel Aviv v Anadolu Efes Istanbul (2024-10-15T18:05:00.000Z)

Fenerbahce Beko Istanbul v Crvena Zvezda Meridianbet Belgrade (2024-10-15T17:45:00.000Z)