Euroleague Basketball and Dubai Media, through its flagship channel Dubai Sports TV, have announced a landmark agreement to broadcast the EuroLeague across the Middle East and North Africa (MENA) for the next five seasons.  

Dubai Media secures landmark broadcast agreement to air EuroLeague across the MENA region

Euroleague Basketball and Dubai Media, through its flagship channel Dubai Sports TV, have announced a landmark agreement to broadcast the EuroLeague across the Middle East and North Africa (MENA) for the next five seasons.  

The deal, secured by Euroleague Basketball’s strategic partner IMG, will bring the excitement and intensity of the premier basketball competition to more than 100 million households across the region on a free-to-air basis. 

Under the agreement, Dubai Sports TV will broadcast all Dubai Basketball games as well as a curated selection of the top games from across the league every week, offering audiences unparalleled access to one of the world’s most prestigious basketball competitions. Special focus will be placed on fixtures featuring Dubai Basketball, which will make its highly anticipated debut this season in an expanded 20-team format. The EuroLeague includes powerhouse clubs such as Real Madrid, FC Barcelona, FC Bayern Munich, Olympiacos Piraeus, Panathinaikos Athens, and reigning champions Fenerbahce Beko Istanbul. 

Speaking on the announcement, Mohamed AlMulla, CEO of Dubai Media, said: “This partnership reinforces Dubai Media’s commitment to delivering world-class sporting content to audiences across the region. Broadcasting the EuroLeague aligns with our vision of positioning Dubai as a global hub for premier sports and entertainment. With the debut of Dubai Basketball in the EuroLeague, this agreement not only elevates the competition’s presence in the region but also inspires a new generation of fans and athletes.” 

“I would like to thank Dubai Media and the Dubai Sports Council for their commitment to making the EuroLeague accessible to the widest possible audience in the MENA region,” said Paulius Motiejunas, Euroleague Basketball CEO. “In recent years, we have prioritized our strategic goal of expanding the EuroLeague into new territories, creating opportunities for more fans to experience the competition. Following last season’s outstanding Final Four in Abu Dhabi and this season’s debut of Dubai Basketball, this agreement is both a milestone and a significant step in our global growth strategy, ensuring the highest broadcast standards for fans across the region.” 

The EuroLeague 2025–26 season tips off on September 30, with seven games on opening night. Dubai Basketball will make history in its first EuroLeague appearance at Coca-Cola Arena in Dubai, facing off against Partizan Mozzart Bet Belgrade. 

Euroleague Basketball has approved alternative venues for Israeli teams to play their 2025-26 home games as per the impossibility of hosting games in Israel, due to the current situation.

Euroleague Basketball approves potential alternative venues for Israeli teams' home games

Euroleague Basketball has approved alternative venues for Israeli teams to play their 2025-26 home games as per the impossibility of hosting games in Israel, due to the current situation.

Maccabi Rapyd Tel Aviv and Hapoel Bank Yahav Jersualem have proposed hosting all its home games in Serbia's capital, Belgrade. Maccabi will play at Aleksandar Nikolic Hall while Hapoel will host its home games at Ranko Zeravica Sports Hall.

Hapoel IBI Tel Aviv have proposed playing their home games at Arena 8888 in Sofia, Bulgaria, with selected games played at Arena Botevgrad as per Arena 8888 unavailability.

The Israeli teams played their home games last two seasons at alternative venues due to security concerns derived from the ongoing armed conflict in the region, with the aim always being to ensure the safety and well-being of players, staff, and fans.

Euroleague Basketball will continue to monitor the evolution of the situation, while staying in contact with all related parties, and will announce any modifications regarding the above decisions in the case that the situation in the region returns to normal.

Euroleague Basketball has announced that the Round 1 and Round 2 games involving Anadolu Efes Istanbul have been relocated to Podgorica, Montenegro.

EuroLeague Round 1 and Round 2 Anadolu Efes games relocated to Podgorica

Euroleague Basketball has announced that the Round 1 and Round 2 games involving Anadolu Efes Istanbul have been relocated to Podgorica, Montenegro.

**Round 1:** Anadolu Efes Istanbul - Maccabi Rapyd Tel Aviv will be played on September 30 at 19:45 local time.

**Round 2:** Anadolu Efes Istanbul - Hapoel IBI Tel Aviv will be played on October 3 at 19:30 local time.

Both games will take place at MORACA in Podgorica, Montenegro. 

This decision has been taken considering Turkish and Israel government recommendations.

Anadolu Efes Istanbul v Hapoel IBI Tel Aviv (2025-10-03T17:30:00.000Z)

Anadolu Efes Istanbul v Maccabi Rapyd Tel Aviv (2025-09-30T17:45:00.000Z)

Euroleague Basketball is proud to announce that the 2026 EuroLeague Final Four will take place in Athens, Greece, returning the prestigious event to one of basketball’s most storied destinations.

Athens to host 2026 EuroLeague Final Four 

Euroleague Basketball is proud to announce that the 2026 EuroLeague Final Four will take place in Athens, Greece, returning the prestigious event to one of basketball’s most storied destinations.

The 2026 EuroLeague Final Four will be held at the Telekom Center Athens, a venue with a capacity of over 18,000 spectators. Originally built in 1994 and extensively renovated for the 2004 Olympic Games, Telekom Center Athens has since hosted countless legendary basketball moments. The semifinals will take place on May 22, followed by the Championship Game on May 24.

This will mark the second time the Greek capital hosts the Final Four, the first being in 2007. Nearly two decades later, the EuroLeague's showcase event returns to the iconic venue, reaffirming Athens’ status as a cornerstone of European basketball.

“Athens is a city with a deep basketball heritage and one of the most passionate fan bases in Europe. We are thrilled to return in 2026 to Athens, a city that has hosted some of the most unforgettable moments in EuroLeague history," said Dejan Bodiroga, President of Euroleague Basketball. “Greece remains a key market for Euroleague Basketball, with two top-level clubs competing annually, an incredibly devoted fan community, and strong appeal as a global tourist destination. Bringing the Final Four back to Athens is a natural decision, one we are confident will deliver another spectacular event.”

"The return of the Final Four to Athens reflects the strong commitment we continue to build with our traditional markets" said Paulius Motiejunas, Euroleague Basketball CEO. “The city’s commitment to basketball, combined with its rich history and the passion of Greek fans, makes it an ideal stage for our biggest event. I would like to thank the Greek Government and the Ministry of Sports for their confidence in Euroleague Basketball. Their support and commitment have been instrumental in bringing the Final Four back to Athens after nearly two decades. With their continued backing, we are confident that we will once again deliver an unforgettable event.”

Hosting the Final Four again in Athens highlights Euroleague Basketball’s focus on delivering world-class live experiences for fans while strengthening the competition’s global profile.

EuroLeague Final Four to be played at Telekom Center Athens for the second time

Euroleague Basketball joins the Italian and global basketball family in mourning Giorgio Armani, the legendary fashion designer and passionate basketball patron, who passed away on Monday at the age of 91.

Euroleague Basketball mourns Giorgio Armani

Armani purchased Olimpia Milano in 2008 from Giorgio Corbelli, becoming the club’s sole owner and ushering in a new golden era. Under his stewardship, the team reclaimed its place among Europe’s elite, capturing six Italian League crowns, four Italian Cups, and five Italian Supercups. In 2021, Olimpia Milano returned to the EuroLeague Final Four for the first time since 1992, a milestone achievement in the club’s modern history. Courtside seats in Milan and across the continent often featured Armani himself, a testament to his deep devotion to the game and his players.

 

“Giorgio Armani was a pioneer, a global cultural leader, and a true friend of our sport,” said Dejan Bodiroga, Euroleague Basketball President. “I am deeply grateful for his invaluable contribution and support to Euroleague Basketball, his passing leaves an irreplaceable void, but his legacy will inspire generations to come.”

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Beyond basketball, Armani was a towering figure in global culture. He founded the Armani brand in 1975, revolutionizing the fashion industry and later expanding into entertainment, sport, and luxury hospitality. Known as the pioneer of red-carpet fashion, his influence extended far beyond the runway, shaping how generations experienced elegance and lifestyle. Among countless accolades, he was awarded the Knight Grand Cross of the Order of Merit of the Italian Republic in 2021, the nation’s highest civilian honor.

 

"Mr. Armani’s showed that basketball could stand proudly alongside art, fashion, and culture, enriching the game with values that transcended the court. We are profoundly grateful for everything he gave to European basketball" stated Paulius Motiejunas, Euroleague Basketball CEO.

 

Giorgio Armani will be remembered not only as one of the greatest designers of all time, but also as a generous supporter of sport, a visionary leader, and a proud ambassador of Italian excellence.

Euroleague Basketball has been recognized with two nominations at the 2025 Sports Business Awards, following a landmark season that blended innovation, storytelling, and celebration of the league’s 25th anniversary.

Euroleague Basketball receives two nominations at 2025 Sports Business Awards

Euroleague Basketball has been recognized with two nominations at the 2025 Sports Business Awards, following a landmark season that blended innovation, storytelling, and celebration of the league’s 25th anniversary.

Euroleague Basketball has been nominated for Best Sports Marketing Campaign – International for its season-long 25th anniversary campaign. Celebrating a quarter-century of top-tier European basketball, the effort combined heritage and innovation with retro game nights, digital fan voting, custom branding, and a global tribute to the All-25 EuroLeague Team in at the Final Four in Abu Dhabi. With more than 77 million impressions and participation from 29 basketball legends, the campaign honored the past while looking firmly to the future.

In partnership with IMG, the 2025 EuroLeague Final Four – which was held for the first time in the Middle East – was nominated for the Sports Innovation Award. Hosted at Etihad Arena in Abu Dhabi, the event marked a historic step in Euroleague Basketball’s global journey. IMG’s world-class production brought the spectacle to life with a record 24 cameras, including immersive in-stanchion angles and RF Steadicams roaming courtside. The Final Four reached new heights in terms of social media engagement, too, reaching 40.56 million, with 208.6 million impressions on all platforms.

Beyond the games, Final Four week featured a series of engaging activations, ranging from the 25th anniversary celebrations to the Adidas NextGen EuroLeague Finals, mic’d-up players, and live digital shows. The result was an 81% increase in global fan engagement and a clear signal of intent: to keep pushing boundaries and growing the game.

Together, these nominations highlight a season defined by ambition, creativity, and connection, with fans at the heart of it all.

2025 Sports Business Awards Nominations:

**• Sports Innovation Award:** EuroLeague Final Four 2025 – Abu Dhabi – IMG & Euroleague Basketball

**• Best Sports Marketing Campaign – International:** Euroleague Basketball

EuroLeague Basketball and Sportal.bg, Bulgaria’s leading digital sports media, part of the international Ringier Sports Media Group (RSMG), are proud to announce a new official media partnership that will span over the upcoming Euroleague season.

Euroleague Basketball and Sportal.bg announce Official Media Partnership for the 2025-26 season

EuroLeague Basketball and [Sportal.bg](http://Sportal.bg), Bulgaria’s leading digital sports media, part of the international Ringier Sports Media Group (RSMG), are proud to announce a new official media partnership that will span over the upcoming Euroleague season.

Through this collaboration, [Sportal.bg](http://Sportal.bg) becomes the Official Premium Media Partner of the Euroleague in Bulgaria, offering basketball fans unparalleled access to Europe’s top basketball competition.

The agreement will provide Bulgarian fans with:

- **Comprehensive coverage** of all EuroLeague and BKT EuroCup games, including news, reports, statistics, and live results.
- **Exclusive digital content**, such as interviews with players and coaches, behind-the-scenes stories, and premium video highlights.
- **Strengthening the dedicated EuroLeague section** on [Sportal.bg](http://Sportal.bg), ensuring fans have a one-stop destination for everything related to the competition.
- **Fan engagement initiatives**, including polls, interactive features, and competitions with prizes such as merchandise and match tickets.

"We are delighted to welcome [Sportal.bg](http://Sportal.bg) as our Official Media Partner in Bulgaria," said Alex Ferrer Kristjansson, Chief Marketing Communications Officer of Euroleague Basketball. "Bulgaria is a passionate basketball market, and through [Sportal.bg](http://Sportal.bg)’s digital leadership and innovative technologies, we will be able to bring the EuroLeague experience closer and in a more engaging way to its fans and create even stronger connections with the community. At the same time, this partnership reflects EuroLeague’s ambition to explore and strengthen our presence in diverse markets across the European ecosystem, ensuring that basketball’s growth and excitement reach fans everywhere."

"At [Sportal.bg](http://Sportal.bg), we are committed to delivering the best possible sports experience to our readers," added Stilian Shishkov, CEO of [Sportal.bg](http://Sportal.bg) and Managing Partner at Ringier Sports Media Group. "Partnering with the Euroleague, the organizer of the most prestigious basketball competitions in Europe, allows us to combine our editorial excellence with exclusive content and unique fan experiences. Together, we aim to elevate basketball coverage in Bulgaria to a new level."

Euroleague Basketball is delighted to announce the renewal of its longstanding partnership with Movistar Plus+, securing the exclusive broadcast rights of the EuroLeague and non-exclusive rights of the BKT EuroCup in Spain through the 2030-31 season.

Movistar Plus+ and EuroLeague Extend Broadcast Partnership Until 2031

Euroleague Basketball is delighted to announce the renewal of its longstanding partnership with Movistar Plus+, securing the exclusive broadcast rights of the EuroLeague and non-exclusive rights of the BKT EuroCup in Spain through the 2030-31 season.

This five-season extension, secured by Euroleague Basketball’s strategic partner IMG, signed a full year ahead of the current agreement’s expiration, reinforces Movistar Plus+’s unwavering commitment to delivering premium sports content to its subscribers. The renewal ensures that Spanish basketball fans will continue enjoying world-class coverage of the two premier club basketball competitions for years to come.

Spain will be prominently represented in the expanded 20-team EuroLeague during the 2025-26 season, with Baskonia Vitoria-Gasteiz, FC Barcelona, Real Madrid, and Valencia Basket all set to compete in what promises to be the most competitive edition yet, while Baxi Manresa will make its debut in the BKT EuroCup.

“We are delighted to renew our partnership with Movistar Plus+, a platform widely known for their premium quality and excellence, which makes it the perfect home for the EuroLeague and the EuroCup”, said Paulius Motiejunas, Euroleague Basketball CEO. “Spain remains one of our most strategic markets, and this renewal is key to ensuring the delivery of high-quality broadcasts and premium editorial content, further enhancing the fan experience. This long-term agreement highlights the strength of our collaboration and ensures that Spanish fans will continue to enjoy world-class coverage as the EuroLeague embarks on an exciting new chapter of competition and growth.”

As part of the agreement, Movistar Plus+, owned by Spanish telecommunications leader Telefónica, will broadcast every EuroLeague fixture featuring Spanish teams, as well as a curated selection of the top games from across the league. Starting September 30, the top two games of each round will be available to all Movistar Plus+ customers. For fans seeking the complete EuroLeague experience, up to five games per round—including every game involving Spanish clubs, will be available through Movistar’s enhanced sports package across multiple channels.

“This is a new step in Movistar Plus+'s strategy to strengthen our commitment to top-level sports and to continue shaping, in this new phase, an unmatched content offering featuring the best of the main competitions. The EuroLeague is the highest expression of basketball, and we will strive to meet the highest standards in every game.” states Daniel Domenjo, Movistar Plus+ CEO

Movistar Plus+ will also continue to give significant prominence to non-live EuroLeague content, offering fans an immersive experience beyond the games. This includes exclusive interviews, in-depth pre- and post-game shows for selected matchups, and the fan-favorite program *Eurofighters*. Produced by Movistar’s top-tier editorial team, *Eurofighters* provides expert analysis, insider access, and premium editorial content that reviews each EuroLeague round in detail.

This renewed alliance between Euroleague Basketball and Movistar Plus+ not only secures premium coverage for Spanish fans but also reinforces the EuroLeague’s growing influence and popularity in one of Europe’s most passionate basketball markets.

As the EuroLeague prepares for an exciting 2025–26 season — one that will mark a significant expansion from 18 to 20 teams — the league’s Annual Workshops continued in Barcelona on July 3 with a series of key offseason meetings. Professionals from the Business, Media and Medical areas from the EuroLeague clubs came together to share knowledge, align priorities, and shape the league’s direction both on and off the court.

Executives from the marketing, media, and business departments participated in sessions centered on innovation, fan engagement, and commercial development. The day began with a welcome from Euroleague Basketball CEO Paulius Motiejunas and featured a high-level review of the 2024–25 season, including strong progress in digital reach, brand visibility, and revenue growth.

The agenda also included a panel where clubs were able to share their experiences and best practices during the season, a keynote with an industry expert focused on content creating and distribution, and the results of [the Euroleague Marketing Awards](https://www.euroleaguebasketball.net/en/news/devotion-marketing-awards-2024-25-panathinaikos-zalgiris-and-fenerbahce-lead-the-way/), which celebrated outstanding achievements in areas such as content, fan campaigns, and sponsor activations.

Meanwhile, on the same day, EuroLeague club doctors held their annual medical meeting. The session provided a platform to exchange insights on player health, performance monitoring, and injury prevention. Topics included the analysis of injury trends, evaluation of digital medical tools, and continued efforts to standardize best practices across clubs, with the goal of improving athlete care and operational consistency.

These workshops form a core part of Euroleague Basketball’s offseason roadmap, bringing together a wide range of stakeholders to reflect, collaborate, and plan for the future. With the Annual Workshops culminating in September with the One Team workshop, dedicated to the league’s social responsibility efforts, the collective focus remains on strengthening the foundations of long-term, sustainable growth.