More than 80 startups headquartered in 17 different countries from five continents have applied to become one of the 10 finalists at the Euroleague Basketball 2020 Fan XP Innovation Challenge that will take place next month in Barcelona. Each of the startups was tasked with finding solutions to offer the best fan experience possible in one of three fields: broadcast-related fan engagement; in-arena fan engagement and/or smart arena solutions; and fan engagement through digital platforms.

More than 80 startups apply for EB Fan XP

More than 80 startups headquartered in 17 different countries from five continents have applied to become one of the 10 finalists at the Euroleague Basketball 2020 Fan XP Innovation Challenge that will take place next month in Barcelona. Each of the startups was tasked with finding solutions to offer the best fan experience possible in one of three fields: broadcast-related fan engagement; in-arena fan engagement and/or smart arena solutions; and fan engagement through digital platforms.

From the startups that have applied, 10 finalists will be chosen from a jury to exhibit their projects at 4YFN, the startup exhibition of the Mobile World Congress with more than 25,000 attendees. They will also be able to present their pitches in a public session at the 4YFN conference, where a jury formed by top sports, tech, innovation, and investment specialists will select the winning startups.

4YFN is the world's most influential startup business platform enabling startups, investors and corporations to create, discover and launch new ventures together. Held alongside MWC, 4YFN is the forum for entrepreneurship.

The finalists will receive mentoring sessions with Euroleague Basketball executives to get first-hand insights from the elite sports sector, private networking opportunities to connect with sports/basketball professionals and jury members, and a chance to test the product at the EuroLeague Final Four in Cologne 2020.

Members of the jury include Dr. Stina Lundgren Högbom, the research and outreach manager at the SSE Center for Sports and Business in Stockholm; Sree Varma, founder, and CEO of iSportconnect, the largest global private network of sports business executives, and iSportconnect Capital, a new investor network providing investment opportunities for its members within the sport and leisure sector; Luis Vicente, sports transformation evangelist, working in senior executive roles or providing C-level consultancy services to some of the world's greatest brands in multiple sports; Dídac Lee, Co-Founder to Galdana Ventures, a fund of funds that invests in a selection of the best Venture Capital Managers globally, and member of the Board of Directors of FC Barcelona and the club's Head of Digital Area; and Susanne Timosci, a senior executive at Deutsche Fussball Liga who specializes in identifying, evaluating and enabling innovation opportunities through partnerships, JV's and M&A within the leagues' investment program "DFL4Equity".

The startups that applied were required to meet certain requirements: 1) possess a product or service that provides an innovative proposal to upgrade the fan experience in sports and generates new or expanded revenue opportunities for sports organizations, 2) possess a product or service with significant potential for growth and a unique value proposition for potential investors, 3) have been operating for at least two years and have at least two full-time workers, 4) possess at least one Minimum Viable Product, at least in private beta phase, and 5) have paying clients and/or users.

Euroleague Basketball and the EuroLeague Head Coaches Board (EHCB) joined forces Wednesday in Istanbul, Turkey to publicly announce the agreement reached between the parties to form a resolution body that will help solve disputes when clubs and head coaches choose to terminate contracts between them. The EuroLeague Head Coaches Board is the independent association that represents the collective before Euroleague Basketball and its clubs.

Euroleague Basketball Dispute Resolution Chamber announced by EB and EHCB

Euroleague Basketball and the EuroLeague Head Coaches Board (EHCB) joined forces Wednesday in Istanbul, Turkey to publicly announce the agreement reached between the parties to form a resolution body that will help solve disputes when clubs and head coaches choose to terminate contracts between them. The EuroLeague Head Coaches Board is the independent association that represents the collective before Euroleague Basketball and its clubs.

Eduard J. Scott, Euroleague Basketball Chief Operations Officer, Zeljko Obradovic, EuroLeague Head Coaches Board President, and Goran Sasic, EuroLeague Head Coaches Board Executive Director, shared the main principles of the new body with media who attended the joint press conference.

Since the summer of 2017, when a group of EuroLeague owners and representatives met with Euroleague Basketball executives in Chantilly to set the pillars for the organization's strategy, one of the key points was to strengthen and regulate relationships with the league's principal stakeholders, namely players, head coaches and referees.

Euroleague Basketball previously reached agreements with the ELPA (EuroLeague Players Association) in April 2019 and with UEBO (Union of Euroleague Basketball Officials) in September 2019.

The Euroleague Basketball Dispute Resolution Chamber (DRC) is an independent body that through its Arbitration Code brings rapid contract termination dispute resolution between clubs and head coaches within the Euroleague Basketball governance system. The DRC Board, whose responsibility is to oversee the correct application of the Arbitration Code, is composed by Mr. Luigi Fumagalli, Mr. Andrea Fioravanti, and Mr. Jose Meirim. The list of DRC arbitrators is composed by Mr. Pierfilippo Capello, Mr. Lucas Ferrer, Mr. Martin Henssler, Mr. Jan Kleiner, Mr. Dennis Koolard, Mr. Emin Ozkurt, Ms. Lauren Page, Mr. Theodore Pistiolis and Mr. Bojan Urdarevic.

The DRC follows improvements agreed to last summer between Euroleague Basketball and the EuroLeague Head Coaches Board concerning the process for resolving overdue salary payment disputes to increase the security and minimize risk for head coaches who find themselves in this situation.

Eduard J. Scott, Chief Operations Officer, Euroleague Basketball, stated: "We are very satisfied to announce this agreement with the EHCB. Head coaches are important contributors to the EuroLeague competition, providing unquestionable leadership on the court. For the EuroLeague to continue to grow and improve further, their leadership off the court is also important. Our clubs wish to continuously support and better integrate our head coaches as well as our players and referees into that growth process. This is achieved through ongoing dialogue and improved working conditions, which positively contribute to making the EuroLeague better for our fans – the primary goal in everything that we do."

Zeljko Obradovic, President, EuroLeague Head Coaches Board, stated: "At the EuroLeague Head Coaches Board, we have a clear idea that our goal is to establish the right framework and a platform for growth for future generations of coaches and basketball in general. Part of that responsibility is being heard in governance, especially labor regulations and competition development and their implementations. Though there may be changes, the role of a coach on the court and off it is key for the sport, and we all understand our obligations and responsibilities associated with the job. However, we have rights that need to be protected."

Goran Sasic, Executive Director, EuroLeague Head Coaches Board, stated: "We see this as an important milestone that has been achieved in the very first year of the foundation of the EuroLeague Head Coaches Board, and I would like to thank all stakeholders who were involved in the discussions, particularly Euroleague Basketball and its clubs. Until today, all disputes between coaches and clubs were handled by BAT, CAS or in national courts, which are outside of the Euroleague governance system. Dispute resolution was not effectively utilized until now and we believe that the DRC can be more effective for everyone."

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iSportconnect is now a network partner with EB's 2020 FanXP Innovation Challenge.

iSportconnect will aid the challenge by promoting the competition across its channels and helping to expand the audience of this Euroleague Basketball (EB) event.

iSportconnect Joins Euroleague Basketball's 2020 FanXP Innovation Challenge As Media Partner

iSportconnect is now a network partner with EB's 2020 FanXP Innovation Challenge.

iSportconnect will aid the challenge by promoting the competition across its channels and helping to expand the audience of this Euroleague Basketball (EB) event.

EB's FanXP Innovation Challenge is a competition for start-ups, mainly in the arena of broadcasting, where companies can apply to take part in the challenge. Up to ten businesses will eventually be selected to attend the 4YFN conference, at which the finalists will participate in a number of activities aimed at benefitting the start-up.

In general, startups that participate are expected to contribute to the improvement of the fan experience and generate direct or indirect revenue opportunities through broadcast, in-arena or digital platforms, or a combination of these.

Jordi Bertomeu, President & CEO of Euroleague Basketball, has said of the event: "We are excited to find out what opportunities can be found in the crossroads of sports, fan experience, technology and innovation. Besides learning about the latest trends in technology and finding solutions to our most important challenges, it is always rewarding to spend time with startups as they instill in our organization a highly valuable mindset of entrepreneurship and innovation."

The conference will be hosted in the Spanish city of Barcelona, where iSportconnect & iSportconnect Capital Founder and CEO Sree Varma will be part of the jury overseeing the challenge and deciding the winner's of the 2020 edition.

"I am delighted to have once again been asked to be part of the jury to select the winning startup in the 2020 Fan XP Innovation Challenge. It is always fantastic to see the new ideas that are being created every year and I look forward to being part of it," said Sree.

Startups can now apply to participate at https://fanxp.euroleague.net/. Applications will remain open until January 10, 2020, and the selection of a maximum of 10 finalists will be announced by January 22, 2020.

The startups that participate are required to satisfy the following conditions:

• Possess a product or service that provides an innovative proposal to upgrade the fan experience in sports and generates new or expanded revenue opportunities for sports organizations;

• Possess a product or service with significant potential for growth and a unique value proposition for potential investors;

• Company must have been operating for at least 2 years and have at least two full-time workers;

• Possess at least one Minimum Viable Product, at least in private beta phase;

• Have paying clients and/or users.

Visit https://fanxp.euroleague.net/ to apply or contact fanxp@euroleague.net for more information.

EuroLeague Academy, working to develop grassroots basketball at schools across various cities in Europe, took another step in that process by participating in the presentation of the Copa Colegial tournament at Colegio El Pilar in Valencia, Spain on Thursday.

EuroLeague Academy helps launch 2020 Copa Colegial

EuroLeague Academy, working to develop grassroots basketball at schools across various cities in Europe, took another step in that process by participating in the presentation of the Copa Colegial tournament at Colegio El Pilar in Valencia, Spain on Thursday.

Valencia Basket stars Fernando San Emeterio, Alberto Abalde and Leticia Romero – of Valencia's women team – joined the opening event of this year's 18th edition of the school tournament, which attracts more than 5,000 student participants from 200 schools in nine major Spanish cities, including five whose local clubs play in the Turkish Airlines EuroLeague or the 7DAYS EuroCup: Madrid, Barcelona, Vitoria-Gasteiz, Valencia and Malaga. A second presentation will be held on Friday in Madrid, which will have as many as 64 schools participating in both categories.

"I played in Copa Colegial with my classmates and friends, defending the colors of my school, and from that, I have good memories that will last for a lifetime," Abalde said.

"Copa Colegial is a very beautiful project because the mix of basketball and friendship and fun and education through sport is very positive in the formation of children," San Emeterio said. "I just regret that this competition did not exist when I was that age. I would love to have played in it."

"For me, Copa Colegial was an unforgettable experience," Romero said. "This model of formation through sports brings you to learn many things on a sporting level, but above all, it helps form you as a person and helps you to value yourself."

Euroleague Basketball and Fundacion Baloncesto Colegial, which runs the Copa Colegial, are in a five-year partnership that aims to increase the importance and presence of basketball among students. Together, they aim to offer young people the unique experience of representing their schools on the court and bonding through basketball with fellow students. The Copa Colegial finals take place in Valencia from May 22 to 24.

"We are very happy to begin our third year of collaboration with Copa Colegial and to keep on making the experience of these girls and boys as powerful as possible with the support of Euroleague Basketball players and clubs," said Abigail Martin, Euroleague Basketball's Director of Corporate Social Responsibility and Development Projects.

"I have been part of Copa Colegial for almost nine years and I believe that both Copa Colegial and EuroLeague Academy are important for the development not only of basketball but of kids' personalities, as well," Joe Arlauckas, Euroleague Basketball Ambassador and Copa Colegial Ambassador, said. "It gives them an ability to form friendships and learn how to be healthy and be connected to sport."

In Spain, anticipation for the school basketball season is felt nationwide, with the Copa Colegial offering young people the tournament itself, which advances from municipal to national elimination rounds for both male and female players; an all-star game; the award for the best student-athlete; and even a place in the school basketball hall of fame, which held its latest enshrinement ceremony in December. In 2020, Copa Colegial will be played in nine cities across Spain and features 211 schools and more than 6,800 players, male and female, playing over 700 games.

In addition to its cooperation with Copa Colegial in Spain, EuroLeague Academy organized tournaments in Athens, Istanbul, Tel Aviv and Vitoria-Gasteiz during its inaugural 2018-19 campaign, with the goal to expand the number of tournaments each season.

Euroleague Basketball joins the world basketball community in mourning the passing on Wednesday of David J. Stern, who led the sport to its greatest heights of global recognition during his 30-year tenure as NBA Commissioner. Mr. Stern underwent emergency surgery for a brain hemorrhage on Thursday, Dec. 12 and died on Jan. 1 in New York at age 77.

Euroleague Basketball mourns David J. Stern

Euroleague Basketball joins the world basketball community in mourning the passing on Wednesday of David J. Stern, who led the sport to its greatest heights of global recognition during his 30-year tenure as NBA Commissioner. Mr. Stern underwent emergency surgery for a brain hemorrhage on Thursday, Dec. 12 and died on Jan. 1 in New York at age 77.

Mr. Stern was a monumental force for the growth of basketball at a global level during his stewardship of the NBA between 1984 and 2014. Before his retirement, Mr. Stern was a partner and inspiration to Euroleague Basketball.

"I am shocked by the sad news of David leaving us," Euroleague Basketball President and CEO Jordi Bertomeu said. "He devoted his life to basketball, a sport that cannot be understood without his contribution and revolutionary ideas. During his 30-year career as NBA Commissioner, he was a fundamental part of what we know as modern basketball, bringing the NBA to a global audience and unprecedented popularity. My deepest condolences, and those of all Euroleague Basketball clubs, go out to the NBA family, all his friends, and especially his wife Dianne and his two sons, Eric and Andrew."

With Mr. Stern's impetus, the two organizations collaborated on the NBA Europe Live series of preseason games over many seasons and opened the doors for recurrent exhibition games in the Unites States between NBA, EuroLeague and EuroCup teams. Mr. Stern was a regular at those games on both sides of the Atlantic and also attended the EuroLeague Final Four in Prague, Czech Republic in 2006.

Euroleague Basketball joins the outpouring of support from the world basketball community in wishing a complete and fast recovery to longtime NBA commissioner David Stern, who underwent emergency surgery for a brain hemorrhage on Thursday.

Euroleague Basketball extends best wishes to David Stern

Euroleague Basketball joins the outpouring of support from the world basketball community in wishing a complete and fast recovery to longtime NBA commissioner David Stern, who underwent emergency surgery for a brain hemorrhage on Thursday.

During his stewardship of the NBA for three decades between 1984 and 2014, Mr. Stern, 77, was a monumental force for the growth of basketball's popularity at a global level, as well as a partner and inspiration to Euroleague Basketball.

"On behalf of Euroleague Basketball, we offer our sincerest best wishes, thoughts and prayers to David Stern, an unprecedented leader for our sport and a personal friend of our organization," Jordi Bertomeu, President and CEO of Euroleague Basketball, said. "David has been a force for good far beyond the basketball court, as well. We sincerely hope that he will have a full and speedy recovery."

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Euroleague Basketball (EB) announced today the details around the 2020 Fan XP Innovation Challenge. Launched on December10, it invites tech startups to join the sports fan revolution by presenting new innovations to create unique fan experiences in professional sports.

Euroleague Basketball's startup challenge allies with the world's leading tech conference 4YFN

### **Applications open until January 10, 2020**

Euroleague Basketball (EB) announced today the details around the 2020 Fan XP Innovation Challenge. Launched on December10, it invites tech startups to join the sports fan revolution by presenting new innovations to create unique fan experiences in professional sports.

The Fan XP Innovation Challenge, an evolution of the previously held EB Tech Challenge, will be marked by a strategic partnership that will see 4YFN, a world leading startup event and part of the MWC, collaborate in the recruitment and reviewing of applicant startups, as well as host the final phase of the competition, to be held in Barcelona on February 24, 25 and 26.

4YFN joins long-time Euroleague Basketball partner University of La Salle-URL, who will continue to power the challenge in collaboration with its tech arm La Salle Technova, and new partners N3XT Sports, a strategic consulting firm specialized in sports technology, innovation and investments, who will provide continuous advisory support to the project.

"We are excited to find out what opportunities can be found in the crossroads of sports, fan experience, technology and innovation," Jordi Bertomeu, President & CEO of Euroleague Basketball, said. “Besides learning about the latest trends in technology and finding solutions to our most important challenges, it is always rewarding to spend time with startups as they instill in our organization a highly valuable mindset of entrepreneurship and innovation. And sharing this journey with partners as University of LaSalle-URL, 4YFN and N3xt Sports, who combine for an amazing level of expertise in this field, makes it even more thrilling!"

Startups can now apply to participate at https://fanxp.euroleague.net/. Applications will remain open until January 10, 2020, and the selection of a maximum of 10 finalists will be announced by January 22, 2020. Finalists will be invited to attend the 4YFN conference in Barcelona to participate in the following activities:

- A minimum of 4 remote and in-person mentoring sessions with Euroleague Basketball executives to receive guidance on how to best adapt their existing solutions to a professional sports environment.

- Free access to the 4YFN conference, including the Fan XP Innovation Challenge public events.

- Free exhibition space at the 4YFN conference to present their solution to the 25,000+ visitors.

- Opportunity to present their pitch in a public session at the 4YFN conference, where a jury formed by top sports, tech, innovation and investment specialists will select the winning startups. (Jury members to be announced soon.)

- Private sessions with top Euroleague Basketball executives to expand knowledge and receive insights on the sports and basketball industries.

- Private networking opportunities to connect with sports/basketball professionals and jury members.

- Potential pilot test to validate concept at an official Euroleague Basketball event.

- Potential investment opportunities and investor meetings.

The startups that participate are required to satisfy the following conditions:

• Possess a product or service that provides an innovative proposal to upgrade the fan experience in sports and generates new or expanded revenue opportunities for sports organizations;

• Possess a product or service with significant potential for growth and a unique value proposition for potential investors;

• Company must have been operating for at least 2 years and have at least two full-time workers;

• Possess at least one Minimum Viable Product, at least in private beta phase;

• Have paying clients and/or users.

In general, startups that participate are expected to contribute to the improvement of the fan experience and generate direct or indirect revenue opportunities through broadcast, in-arena or digital platforms, or a combination of these.

Visit https://fanxp.euroleague.net/ to apply or contact fanxp@euroleague.net for more information.

On Tuesday, the Euroleague Commercial Assets (ECA) Shareholders Executive Board met in Athens, Greece to review the progress of the EuroLeague and to align key strategic decisions.

ECA Shareholders Executive Board meets in Athens

On Tuesday, the Euroleague Commercial Assets (ECA) Shareholders Executive Board met in Athens, Greece to review the progress of the EuroLeague and to align key strategic decisions.

The meeting started with Jordi Bertomeu, Euroleague Basketball President & CEO, congratulating the clubs for the 20th anniversary of their organization, a milestone that will be celebrated with different activities throughout the season. Mr. Bertomeu also provided attendees with relevant information on the current status and recent development of the competition, namely:

* All-time record figures in EuroLeague attendance and ticket sales revenues, with 15% and 3% year-on-year increases, respectively.

* Global broadcast coverage including new agreements and renewals in the former Yugoslavia, Greece, Spain, Turkey, Australia, Brazil, Bulgaria, China, Indonesia, Philippines and Poland.

* Continuous digital footprint growth, highlighted by a 6% growth in EuroLeague.net unique users and 19% growth in page views; remarkable growth in social media engagement, ranging from 57% to 196%, depending on the platform; and 193% growth in potential reach on third-party digital media outlets.

* Report on collective approach and the latest activity around innovation and digital transformation, including future plans to grow individual and collective efforts in this area. An agreement was reached to create a new company that will focus entirely on strengthening the league's efforts to identify opportunities in this field and create synergies and processes between all EuroLeague clubs.

* Status update on relationships with key stakeholders, including the creation of the Euroleague Basketball Dispute Resolution Chamber to resolve contract termination disputes between clubs and head coaches, in agreement with the EuroLeague Head Coaches Board (ELHCB).

Executive Board members agreed to continue defining the principles and roadmap for a transition towards increasing the stability of the EuroLeague through increasing the number of long-term licensed clubs.

The clubs also approved several business initiatives:

* New Arena Customer Experience Standards to be implemented league-wide starting 2020-21, including a game-day staff training program to assist clubs and their arenas in meeting required service standards to deliver a quality experience to all EuroLeague fans.

* Moving the annual Euroleague Basketball Business Summit to spring with the next edition to be held on 9-10 March 2020 in Istanbul, Turkey; maintaining the goals to share and align club, league and partner strategies, and partners, as well as sharing best practices, knowledge and networking opportunities.

* Execution of collective licensing and e-commerce plans starting in 2020.

The Executive Board members reviewed the 2018-19 financial closing and the 2019-20 budget of Euroleague Ventures, the commercial joint venture between Euroleague Basketball and IMG. The company has projected a year-on-year revenue increase of 15.7%. Finally, the attendees reviewed the draft 2020-21 and 2021-22 Euroleague Basketball competition calendars.

Nielsen Sports & Entertainment executives attended the meeting to provide attendees with key insights around research and the importance of data for effective decision-making. Representatives from Amazon senior management also were present to share information on how to digitally expand the reach of the EuroLeague through technology for the benefit of fans anywhere in the world.

All will be presented for formal approval at the next ECA Shareholders Meeting.

For the fifth time since the start of the season, Euroleague Basketball President and CEO Jordi Bertomeu met with local press before a Turkish Airlines EuroLeague game to update them on the issues of the day for the competition, its fans and its stakeholders. On Thursday, the setting was the German capital of Berlin, where ALBA was hosting Zalgiris Kaunas in Round 11 of the Turkish Airlines EuroLeague Regular Season. Mr. Bertomeu was joined by ALBA Berlin CEO Marco Baldi.

Jordi Bertomeu meets German media in Berlin

For the fifth time since the start of the season, Euroleague Basketball President and CEO Jordi Bertomeu met with local press before a Turkish Airlines EuroLeague game to update them on the issues of the day for the competition, its fans and its stakeholders. On Thursday, the setting was the German capital of Berlin, where ALBA was hosting Zalgiris Kaunas in Round 11 of the Turkish Airlines EuroLeague Regular Season. Mr. Bertomeu was joined by ALBA Berlin CEO Marco Baldi.

### **Jordi Bertomeu, Euroleague Basketball President and CEO**

"Good afternoon, everyone, and thank you for joining us today. We're happy to be in this country, in this city. Many good things have happened for us in Germany, especially this year, and I think that we are trying to enjoy this very special year for us, having two German teams in the EuroLeague. These are two teams that for us are very important because they represent the concept of a club that we love in terms of good management and in terms of a very professional approach to how we believe professional competitions have to be run. So, we identify our values in the values of our teams here in Germany, both Bayern Munich and ALBA Berlin. We are very proud and happy to have those teams with us, but we also have good news with us in our 7DAYS EuroCup, with Oldenburg doing a very good job, qualifying for the next phase of the EuroCup. Also, it's a very important year for us to come back to Germany for our Final Four, to Cologne. We are very excited to have this opportunity, the first opportunity to be in Cologne. We had two positive experiences in this amazing arena, but never before in Cologne. The fact that in only 11 days, all the tickets have been sold out, I think that represents how much our fans love this event. And it's relevant and significant the fact that the majority, or at least the country where we sold more tickets, is Germany. I think that 22 percent of the tickets have been sold here, so I think that's also good news for us. Being here in Germany, it's an amazing place for us because we can only talk about good things.

"To finish, I think the competition, in its first season with 18 teams, is confirming that the system that was implemented four years ago is working very well, something that will stay in the future. It's a concept that allows us to have these games where all the teams meet the other teams. We can have rivalries and we have the opportunity for our fans to enjoy all of our EuroLeague teams. I believe the fact that we increased the number of teams to 18 has been a very good decision, and I believe that, once again – it's probably too early with 11 game days to make assessments – but so far, I think we can say that we are happy because all the numbers, all the metrics, tell us that we have increased in attendance, in audience, and we signed new and better TV deals. All the metrics we have when making assessments about how the competition is going are positive."

**About ALBA's chances to become a long-term licensed team**.

Jordi Bertomeu: "Indeed, we have this vision. We believe that to complete the design of the league, we need to have 16 teams in equal conditions. We believe that if we started with 11 clubs as owners of the league with this long-term license, this group has been increased by two clubs, at least for a temporary period, with Bayern Munich and ASVEL Villeurbanne. We want to complete that with three more clubs with the same conditions in the near future. It is no secret that for us Germany has been a very important market. I just explained how good we are doing here in Germany, so as a natural consequence of this, ALBA is in the top of our candidates. To make it happen needs some work still, needs that the EuroLeague clubs establish the calendar for this process, and also it needs some commitment from both sides. But I am confident that, based on our view of the club, based on our long relationship with ALBA, we will manage to have good news for the future. A future that you cannot think to be very, very short term. So, it's not going to happen next year. I just want to be clear and to avoid misunderstanding. It's not going to happen next year. But we are working on that, and clearly, I cannot deny, because it's public, that we would love to have ALBA in this group in the future."

**About long-term licensed clubs' need to make down payments.**

Jordi Bertomeu: "When I said it's going to take some time, it's because we have to work internally to establish the mechanism and procedures for making it happen. There are many. One of them is also to make the assessment of the value of the EuroLeague license. We are working with some external consultancy company. It's an internal work; we have to reach a consensus with the clubs. We are trying to identify something that we're never done, which is to understand the value of one EuroLeague club. We have no tradition of trading EuroLeague teams, but I believe that in the future we will see probably things like that happen. Probably in the long term. But the first step is to have a fair and right assessment of the value of our clubs based on the technical structures, technical criteria that help us to define the value of a company, as happens with other companies in other businesses. But this is where we are. As I said, internally we still have some homework to do."

**About the calendar.**

Jordi Bertomeu: "I will find a solution, but first I have to consider it as a problem. If you ask the players, they will probably have a different opinion. Players love games and they don't like practices very much. some coaches think a different way, and we have to respect all the opinions, and basically, opinions that come from someone like [ALBA head coach] Aito [Garcia Reneses], one of the most well-reputed coaches that we have in Europe. The calendar has been an issue for years and will always be an issue; we cannot deny thins. The growth of the EuroLeague has probably caused some problems in terms of the calendars of the domestic leagues; we cannot deny this. But in the end, we are talking about games with an average attendance close to 10,000 spectators. So, I am not very much in favor of reducing these kinds of games. I am not sure that basketball will take benefits from reducing games where we have 10,000 spectators on average, when there is no other competition that brings these numbers. I believe that what we have is a calendar that I cannot deny is busy, but when we talk about professional sports, we have to understand that things evolve. The time that we had one game a week is over, and the needs of our clubs, the needs of our fans, are different. And we have, all of us -- managers, coaches and players -- to adapt to a new reality. Because then what we are doing is to grow our business, and we don't have clubs with profits. The economy of the system tells us that players and coaches are the beneficiaries of this business, which is fair, totally fair. In the end, we are all partners in this adventure."

**About what ALBA has to do to get a long-term license.**

Jordi Bertomeu: "It's not any particular area that we want them to improve. It's just because when we enter in a system like the one we have in the EuroLeague, and we enter into it on a permanent basis, then the clubs suffer much more pressure from the league than the clubs that are participating one year in, one year out. We are building this process today around these 11 clubs and in the future around 16 clubs. The club structure has to be prepared for that. I don't think that's anything the club cannot afford, because as I said at the beginning, when we are here in Germany, we enjoy our relationship with the clubs in terms of the structure, the business orientation and the professionalism of our clubs. I am not going to enter into details, because honestly if I mention all of them, they're absolutely irrelevant because they are small details. What I will say, to make it short, is that to be in these 16 teams will be very demanding on a daily basis and we all have to adapt our structure to the new situation, that's all. I think it's more from our side than the ALBA Berlin side that we have to work, honestly."

**About EuroCup teams moving to the EuroLeague and back.**

Jordi Bertomeu: "Clubs with long-term licenses are safe because they have long-term licenses. We cannot affect them by this system. But what we introduced, by adding one more team to this promotion-relegation system, a possibility that we didn't have before, is that the club that performs well in the EuroLeague can stay in the EuroLeague, not at the expense of one long-term license team, but at the expense of the EuroCup runner-up of the same season. This mechanism gives us the guarantee that the system will not be blocked. We will always have a team coming from the EuroCup to the EuroLeague. I believe that the system is quite simple. This promotion-relegation system is a game only among the teams that come from the EuroCup and the teams that come the next season from the EuroCup. It's not going to affect the others."

**About increasing long-term licenses but leaving only 18 teams total.**

Jordi Bertomeu: "I believe so. So, I understand that from a calendar standpoint, 18 is a number that makes our calendar busier, but it's a good number because we keep the balance between territory distribution and the quality of the teams. Probably we can keep the same balance going further, but not much further than, probably, 20 or 22. But when we have this in front of us, we also have to consider the national leagues. Going further than 18 will make impossible to combine the national leagues with the EuroLeague. That's something we don't have in our mind in this moment. So, 18 will be the number in the short- or mid-term, because we believe that going to more than 18 will make the participation of our teams in the domestic league impossible. And we don't want to do it."

**About the importance of ALBA obtaining a license.**

Marco Baldi: "It's not so much about what competition you participate in. It's more about planning security. We are a club that is working within the market, on the market, so we depend on our activities. If we can describe where we are going to play and against whom we are going to play, and we can offer, let's say, the premium product, of course, this is a big help. It's a huge help. That's what I think Jordi mentioned before, in his words, that there is an advantage for the clubs who know that next year, the year after and so on, they are going to participate in this competition. By the way, also on the players' market this means something. I cannot say it means 10,000 more or one million more, but what I can say is that it provides planning security, and this is something very valuable."

**About other clubs going in the right direction to join the EuroLeague.**

Jordi Bertomeu: "I think the EuroLeague has been very clear in the last years that we have some markets where we want to improve our footprint, or to have a footprint, from one side. And from the other side, there are some traditional basketball markets that we believe the EuroLeague has to have a presence in. In the first category, I think we have always mentioned Germany, France and the UK as our strategic markets, and our intention is to move our sport more north to these three big markets. Decisions like the one we made on ASVEL Villeurbanne and Bayern Munich have to be understood in the framework of this vision. Germany will remain as a priority, because we believe that to have at least two teams in Germany is something worthy and important for us. France, again. UK, probably you believe it's a dream to have a team in a market with no basketball tradition. We are people who like to take challenges, so we are working in these directions. But, also, there are markets like Russia and the Balkan area that corresponds with the Adriatic League region that also are very good territories for basketball and have to be taken into account. So, we are working basically in these two areas, for different reasons, the ones I mentioned."

**About the competitive level between the EuroCup and the EuroLeague.**

Jordi Bertomeu: "The EuroLeague is a very difficult competition. I never played this competition, but I know that it's difficult. It's tough. And we have seen teams like Fenerbahce that are suffering. A team like Zalgiris, that has been in the playoffs the last couple of years, and even the Final Four, is suffering. And if you see the standings, there is not a big difference between some clubs and others. So, when we have 10 games played, and we're going to play the 11th, I think it's very early to say if we are disappointed with the performance of one team or another. Valencia started bad but now seems to be getting better. The calendar is difficult, the calendar is not symmetric, so it's difficult sometimes to compare one team with another, for instance, if some team played seven games away but only three or four at home. I think that to make this kind of assessment during the season is difficult because the competition is very difficult. It's very tough and we have seen in the last years that many teams are competing to enter the playoffs. I think last year until the very last day we had five or six teams competing for the playoff spots. So, I believe that those teams will perform well, and I don't see a big difference between clubs. Budget probably always has an impact on the clubs, but we've seen in our past that not always the richest clubs win the competition. So that's sports."

**About Olympiacos playing only in the EuroLeague.**

Jordi Bertomeu: "You have to take into consideration that what happened with Olympiacos has to do only with Greek basketball and with the conflict they have internally in the Greek federation, with the Greek League and all these things that you probably know better than I do. The only thing as a league that we can say is that we cannot be contaminated by problems that other leagues have. And we will not be contaminated for that. That's why we accept Olympiacos in the EuroLeague because the fact that they decided not to play in the Greek League was a decision that I am not in favor of or against. I have no opinion about that. But it's clear that it was taken as a consequence of a conflict they have internally in Greece. And we cannot interfere in this problem and we cannot be affected by this problem in any way. They have to evaluate if what they did is the right thing to do, if that will help them to solve the problem in Greece, if that will help them to perform better in the EuroLeague. I don't know. What's the impact of the decision on the reputation of the club, too. There are many elements that have to be taken into consideration, but it's their responsibility, not our responsibility. The only thing we have to do is not to suffer in any way for this, otherwise the league will lose its own personality. And the EuroLeague is clearly a product that people identify with regardless of what happens with the domestic leagues."

**About 16 teams with long-term licenses being on equal in terms.**

Jordi Bertomeu: "When we talk about clubs with licenses, we talk about clubs that are owners of the company. So, when clubs are owners of the company, all of them have the same rights."

**About clubs being the sole owners.**

Jordi Bertomeu: "We never had the idea to open the company to third-party investors. We have other shareholders who are important stakeholders in basketball, as are the domestic leagues. We have nine national leagues that are also shareholders of the company. But we don't have third parties that are not related to the game itself, either as a league or as a team."

**About clubs playing exclusively in EuroLeague.**

Jordi Bertomeu: "No, because as I said when I talked about the number of teams, when I want our teams to leave the domestic leagues, I will propose a league with 24 clubs and 46 game days. It's as simple as this. But I am not doing this. I am trying to keep the number that, despite the numbers with the calendars that we were talking about before, allows our clubs to keep playing in the national leagues. So again, what happened with Olympiacos, it's not that it's not our business. All this business is our business. But it's a different thing when some league has internal problems, that are not sport problems. We have to protect our league and not be contaminated by this problem. So, we had a rule that if a club is not participating in a domestic league it cannot participate in the EuroLeague. But in this case, we approved an exception based on this argument. If Olympiacos had been relegated to the second division as a consequence of the sports results, it might have been a different situation. But it was not the case. Our business is to protect our league, and in this case protecting our league from any kind of contamination from something that is not working properly."