New EuroLeague license allocation criteria approved for 2020-21
ECA Shareholders met on Thursday, July 11 in Munich, Germany to review the progress of the competitions and to agree on key topics for its future.

ECA Shareholders Meeting officially tips off the 2019-20 season

New EuroLeague license allocation criteria approved for 2020-21

ECA Shareholders met on Thursday, July 11 in Munich, Germany to review the progress of the competitions and to agree on key topics for its future.

The meeting was opened by Euroleague Basketball’s President & CEO, Jordi Bertomeu, with the announcement of the club elected 2018-19 Gianluigi Porelli EuroLeague Executive of the Year, Paulius Motiejunas, President of Zalgiris Kaunas, who received the award for the second consecutive time.

Uli Hoeness, President of FC Bayern Munich then welcomed the ECA Shareholders to his club’s hometown.

"It is a pleasure and an honor to have the EuroLeague clubs for the first time in Munich today. It is incredible to be part of the EL board meeting," Mr. Hoeness said. "We are traditionally a football team, but as you well know, since eight years ago, we are also a basketball club and that has quickly become a big part of our identity. After the mandate of our club members in 2010 to create a professional and ambitious basketball team, this project started to grow, and we have seen a great spike in interest in basketball in Munich and in Germany. But at Bayern Munich we always have the ambition to evolve, and a clear example of our upcoming projects is the new arena. We want our fans to enjoy basketball – that's our goal."

The meeting continued with Euroleague Basketball executives providing club and domestic league representatives with an update on the main performance indicators, which yet again showed impressive growth, led by a remarkable rise in digital audience, which more than doubled compared to 2017-18.

Attendees also:

* Heard the officiating department report, including: communication and transparency protocols; the proposed number of referees on the Euroleague Basketball list; education and evaluation programs; as well as the instant replay system.

* Agreed on important improved working conditions for 2019-20 proposed by the different stakeholders unions:

					* EuroLeague Players Association (ELPA): approved proposals for the 2019-20 season calendar, neutral second medical opinion, overdue payments, practices, training camp conditions and travel.
					* EuroLeague Head Coaches Board (ELHCB): approved proposals on overdue payments, death and total permanent disability liquidation payments, as well as the introduction of a new Euroleague Basketball dispute resolution chamber.
					* Union of Euroleague Basketball Officials (UEBO): ratifies the final proposal from Euroleague Basketball to UEBO.

* Approved the companies' 2018-19 closing accounts and the 2019-20 budgets, as well as the new clubs' economic distribution amounts and criteria for the upcoming season, which increases over 16% compared to 2018-19.

* Approved proposed changes in the competition Bylaws, including game rule changes as proposed by the ECA Shareholders Executive Board.

* Approved new Financial Stability Fair Play Regulations, including: increased transparency mechanisms; improved club budgets valuation criteria; further progressive reduction in the maximum shareholders contribution allowed, reaching 40% in the 2022-23 season; and revised sanctions structure.

* Approved the implementation of an In-Arena Code of Conduct starting October 2019, applicable to all individuals in any given EuroLeague and EuroCup arena, to ensure a fun, welcoming, safe and enjoyable experience for all participants.

* Approved the proposed 2019-20 team lists for the Turkish Airlines EuroLeague and the 7DAYS EuroCup.
 

ECA Shareholders also approved new EuroLeague Club Licensing Rules to be in force starting with the 2020-21 season. The new rules aim at providing clubs, independently of their territory of origin, with equal and clear opportunities of accessing the competition and opportunities to remain in it, concretely:

* Allocating two licenses from the EuroCup competition, for the Champion and Runner-Up.

* Substituting Domestic League access by three Associated Annual Wild Cards *.

* Removing the maximum limit of clubs per country.

* Of the two EuroCup clubs qualifying for the EuroLeague season, the one placed the highest in the standings at the end of that next EuroLeague season will remain in competition for the following season if it has reached the Playoffs**. Should this happen, access for the following season will be granted only to the EuroCup Champion.

* As a result, the eighteen licenses available for 2020-21 will be allocated as follows:

				* 11 Licensed Clubs
				* 2 Associated Wild Cards (ASVEL Villeurbanne, FC Bayern Munich)
				* 2 EuroCup licenses (Champion and Runner-Up)
				* 3 Associated Annual Wild Cards*
 

Additionally, attendees also agreed on maintaining the obligation of clubs to participate in their respective Domestic Leagues to be able to obtain a EuroLeague/EuroCup license, with exceptions only made by the ECA Shareholders Executive Board after the evaluation of a specific situation that may prevent a club from meeting this requirement.

* Adriatic League Champion to have priority for one of the three annual associated club wild cards due to not having either a licensed nor a multi-year associated club.

** This mechanism will be applied to the current EuroCup Champion (Valencia Basket) and EuroCup Runner-Up (ALBA Berlin) at the end of the 2019-20 season.

Three Euroleague Basketball clubs have been honored for their outstanding efforts off the court by being presented with the annual Devotion Marketing Awards.

Zalgiris takes top prize in Devotion Marketing Awards

Three Euroleague Basketball clubs have been honored for their outstanding efforts off the court by being presented with the annual Devotion Marketing Awards.

The announcement of the winners was a highlight of the Euroleague Basketball Business Summit, which took place in Barcelona on Wednesday and allowed top executives from Turkish Airlines EuroLeague and 7DAYS EuroCup clubs to exchange ideas and gain valuable insights from sports industry professionals.

To enter the Devotion Marketing Awards, clubs were invited to present a marketing initiative they had carried out during the 2018-19 season in areas such as digital strategy, sponsorship activation, brand development, ticketing and game presentation.

In first place, the Gold Award winner was Zalgiris Kaunas for its campaign to attract fans to attend their first games ever at Zalgirio Arena. Called #ZalgirisVirgin (or #ManoPirmas in Lithuanian), the project started with a focus group discussion to pinpoint the reasons why fans were not going to watch games live. The results were then analyzed, and a "first-timer package" was developed, giving new fans a scarf, a booklet with fan chants and a diploma, signed by the team's head coach, Sarunas Jasikevicius, to record their first visit to a home game.

"First of all, on behalf of Zalgiris Kaunas, I want to thank all the clubs and the EuroLeague for evaluating #ZalgirisVirgin as the best campaign of the season," Akvile Dagilyte, Communications Director for Zalgiris Kaunas, said. "Secondly, I want to thank our existing fans who liked the idea and worked hard all season to find other people who had never been to a Zalgiris game and kept pushing them to come. We still have much work to do next season, as well. Finally, it's amazing to work in an evolving club and be a part of the professional, ambitious and creative team working here, which makes projects like this happen."

Just as in last season's action on the court, second place was taken by Anadolu Efes Istanbul with its #WhereIStand project, which saw the Turkish club aim to become the center of attraction independent of sporting results. The overall brand identity restructuring strategy placed fans at the heart of the Efes community, converting game days into unforgettable events and helping achieve a significant increase in ticket sales. A new logo release, the launch of mini-documentary series involving the club's ex-players and coaches, and the development of a new merchandising strategy were among some of the steps taken towards that new brand identity.

The bronze award winner was FC Bayern Munich, which submitted its entry in the category of Brand Development & Corporate Social Responsibility, with a campaign following the motto: "A world like a court with a society like a team." Bayern developed a project called FCBB HELPSIDE, giving their various social activities a stage to increasingly involve fans, partners and all residents of Munich.

Congratulations to the winning clubs, and to all the others who submitted outstanding entries!

Euroleague Basketball is pleased to welcome Winline, one of the leading online gaming companies in Russia, as the newest member of its family of partners. The deal will see Winline become the Official Betting Partner of Euroleague Basketball in Russia until 2022.

Winline becomes Euroleague Basketball partner in Russia

Euroleague Basketball is pleased to welcome Winline, one of the leading online gaming companies in Russia, as the newest member of its family of partners. The deal will see Winline become the Official Betting Partner of Euroleague Basketball in Russia until 2022.

The Russian capital is the home of Turkish Airlines EuroLeague champion CSKA Moscow, as well as four other teams from four of Russian's biggest cities competing in either the EuroLeague or the 7DAYS EuroCup, assuring that this collaboration opens new and exciting opportunities for Russian fans.

"With its excellent reputation and loyal customer base, Winline is exactly the type of business Euroleague Basketball seeks in a partner," Roser Queralto, Euroleague Basketball Chief Business Development Officer, said. "Russia is a key market for Euroleague Basketball, which makes this partnership even more special."

Winline was founded in 2009 and has since become one of the largest betting companies in Russia. Joining forces with Euroleague Basketball is a natural step in Winline's quest to expand its customer base in the country. In March, Winline signed a three-year sponsorship with CSKA Moscow, too. The cooperation with Euroleague is expected to help increase the popularity of basketball and grow the sport's fanbase in Russia.

"We are happy to expand our presence in basketball as an official partner of Euroleague Basketball," Timur Dzhumaniyazov, Winline's vice president of marketing and strategy, said. "We are confident that this partnership will bring more emotion and excitement to basketball in Russia."