Motorola, owned by global technology company Lenovo, becomes a Premium Partner of the EuroLeague and the EuroCup. The agreement brings Motorola and Euroleague Basketball together until 2026

Euroleague Basketball and Motorola announce landmark premium sponsorship

### Motorola, owned by global technology company Lenovo, becomes a Premium Partner of the EuroLeague and the EuroCup

### The agreement brings Motorola and Euroleague Basketball together until 2026

Euroleague Basketball and Motorola have announced a multi-year sponsorship agreement that will make Motorola the premium Mobile Smartphone Partner of both premier European basketball club competitions, the Turkish Airlines EuroLeague and the BKT EuroCup, throughout 2026. The news will be announced officially, on January 9 at one of the Turkish Airlines EuroLeague's classic rivalries between powerhouses Bayern Munich and Real Madrid.

"We are thrilled to welcome Motorola and Lenovo to our growing family of strategic partners," Paulius Motiejunas, Euroleague Basketball CEO, said. "Just like Euroleague Basketball, Motorola is widely known for a rich history, innovation and passion. We are looking forward to joining forces in a mission to bring people together through technology and sport."

Motorola, a Lenovo company since 2014, has been at the forefront of innovation as a key factor in the transformation of smartphone technology. Euroleague Basketball, known for its premier basketball competitions across Europe, has consistently prioritised its fans and the unique atmosphere generated during its games. The collaboration with Motorola confirms this commitment, with a focus on meeting the evolving needs of the final user – the passionate basketball enthusiasts who make Euroleague events truly special.

Euroleague Basketball is the latest major global sports partnership agreed to by Motorola and Lenovo, joining other great organisations like Formula 1®, Ducati Corse, the Chicago Bulls, the Milwaukee Bucks, La Liga and the San Diego Padres, among others.

Fabio Capocchi, EMEA MBG General Manager, comments on the sponsorship: "In 2023, we saw tremendous success across EMEA for collaborations and partnerships that resonated with consumers' passion points. And now, we're kicking off the new year by becoming a sponsor of the Turkish Airlines EuroLeague  and BKT EuroCup, the top European competitions for basketball clubs. This is a momentous occasion for Motorola and an important milestone in our brand evolution."

Fabio Capocchi added further: "We strive to be a consumer-first brand and through our latest partnership, we can connect with consumers across the Euroleague community and empower them to live life through their own lens and passions. We're thrilled to partner with Euroleague Basketball and bring to life our joint ambition of being generators of positive change."

Lara Rodini, Global Sponsorships & Activation Director at Lenovo: "We are delighted to announce this new partnership with Euroleague Basketball, which underlines once again the importance for our company to be part of the sporting world to improve our brand awareness and positioning on a global stage. The two companies share important common values such as passion, strong motivation, dedication, focus on results and team spirit, and we will partner together in a world where fans represent a long story of human, sporting, social and ethics values."

Lara Rodini continues: "We are entering a tremendous opportunity, through the sponsorship of the Turkish Airlines EuroLeague and the BKT EuroCup, to connect thousands of people – passionate followers living in various countries – by giving the possibility to tell their story as they see it. This partnership will also allow Motorola to create exclusive content and engage fans worldwide to celebrate the excitement of the best of European basketball and to build lasting, impactful moments"

As part of the agreement, the global and iconic Motorola brand will be displayed across all EuroLeague and EuroCup games, in-arena and in-broadcast, as well as in the competitions' digital platforms and content.

Further initiatives designed to elevate the experience of EuroLeague and EuroCup fans through the wider Lenovo and Motorola infrastructure of technological capabilities will be announced at a later date.

"I am thrilled to announce our partnership with Motorola, one of the most iconic mobile technology brands, that shares our core values of a fan-centric approach and continuous innovation. Euroleague Basketball takes pride in its extensive presence across the region, making us one of the few brands properties capable of delivering a truly pan-European platform," states Gawain Davies, Euroleague Basketball Senior Director Corporate Partnerships & Licensing. "We look forward to working collaboratively with Motorola to deliver an enhanced experience for Euroleague fans across our diverse markets."

This collaboration between Euroleague Basketball and Motorola signifies a shared dedication to pushing the boundaries of innovation while keeping fans at the heart of the game. As the partnership unfolds, both organisations are excited to introduce groundbreaking advancements that will enhance the fan experience in the world of European basketball.

Euroleague Basketball dismisses investigation surrounding 2021 EuroCup Finals officiating

As announced on August 3, 2023, Euroleague Basketball conducted an internal investigation through an independent investigator, in light of the alleged intent to bribe one of the crew members officiating Game 2 of the 2021 EuroCup Finals, as publicly stated by one of these, Mr. Mykola Ambrosov.

As a result of the investigation, and based on the evidence that was gathered and analyzed, it is ruled that there is no clear evidence that allows to establish an attempt of bribing, which therefore renders the case inconclusive against the related individuals, and has been therefore dismissed.

Euroleague Basketball remains committed to protecting the integrity of its competitions, applying the strictest monitoring protocols to detect any possible acts that may threaten the fair play principles which sit at the core of its values.

The pregame show also won top honors in the sporting events category at the BEA Italia ceremony. This marks the seventh award in the past five years that the Final Four pregame shows, produced in partnership with Filmmaster, have won.

At the 10th annual BEA Italia, held at the Auditorium in Rome on Wednesday, November 22, the Final Four pregame show [beat out the Ferrari World Finals 2022](https://besteventawards.it/eubea_events/2023-turkish-airlines-euroleague-final-four-kaunas/) (silver) and the pregame show for the international football match between Italy and England in Naples in March 2023 (bronze).

One day later, the Final Four pregame show [was chosen second for the BEA World](https://beaworldfestival.com/eubea_events/2023-turkish-airlines-euroleague-final-four-kaunas/), out of 15 finalists. The FIFA World Cup Opening Ceremonies won, while the Final Four pregame show was ahead of the Heineken Village from the F1 race in Brazil (bronze), the UEFA Champions League Kick Off Show and the FIFA Fan Festival, among others.

Final Four pregame show takes silver at World Best Event Awards

The pregame show, called ‘Echoes of Glory’, was designed to express an energetic wave that, generated by the DJ’s console, spanned across the court, resonating throughout the benches and spreading the arena’s energy also towards those fans following the event from television. Echoes of Glory fully represents the essence of sport production at its best: moments of great audience engagement, where entertainment becomes the central element of the experience itself. The outstanding live performances, their perfect combination with technical innovation and Augmented Reality, the heart-felt passion that basketball evokes in its fans and Filmmaster’s expert know-how were essential ingredients to engage the audience.

In total, the BEA World featured 83 agencies from 30 countries with nearly 200 shortlisted projects. Euroleague Basketball and Filmmaster will join forces again for the pregame show at the 2024 Final Four in Berlin, Germany, which promises to be a world-class event once again.

The pregame show at the 2023 Turkish Airlines EuroLeague Final Four in Kaunas, Lithuania, produced by Filmmaster, was chosen as the silver medal recipient in the category of sporting events at the World Best Event Awards (BEA World).

Euroleague Basketball has approved that Hapoel Tel Aviv B.C. will play all of its upcoming home games at Aleksandar Nikolic Hall in Serbia's capital, Belgrade. 

Hapoel Tel Aviv B.C. to play its EuroCup home games in Belgrade, Serbia

Euroleague Basketball has approved that Hapoel Shlomo Tel Aviv will play all of its upcoming home games at Aleksandar Nikolic Hall in Serbia's capital, Belgrade. Hapoel will play its first home game there against Joventut Badalona on November 22 at 19:00 Local Time. 

 

This decision has been taken following the request of Euroleague Basketball to present an alternative arena located out of Israel to host its upcoming BKT EuroCup home games, given the impossible nature of hosting games in Tel Aviv due to security concerns derived from the ongoing armed conflict in the area. All Hapoel Shlomo Tel Aviv home games played in Belgrade will take place behind closed doors until further notice, as decided by Euroleague Basketball.

 

Hapoel Shlomo Tel Aviv has received the support of the Belgrade Municipality and the Serbian Government and will take the necessary security measures to protect the integrity of all individuals, which remains the ultimate priority for Euroleague Basketball and its clubs.

 

Euroleague Basketball will continue to monitor the evolution of the situation, staying in contact with all related parties, and will announce any modifications regarding the above decisions if necessary.

Hapoel Shlomo Tel Aviv to play its EuroCup home games in Belgrade, Serbia

Euroleague Basketball, the premier basketball league in Europe, announced today its extended partnership with OlyBet, one of Europe's leading gaming, sports and entertainment brands. OlyBet is the new Premium Partner for both the Turkish Airlines EuroLeague and the BKT EuroCup until the end of the 2024-25 season. 

OlyBet becomes the Premium Partner of Euroleague Basketball until 2025

Euroleague Basketball, the premier basketball league in Europe, announced today its extended partnership with OlyBet, one of Europe's leading gaming, sports and entertainment brands. OlyBet is the new Premium Partner for both the Turkish Airlines EuroLeague and the BKT EuroCup until the end of the 2024-25 season. 

This follows the success of the partnership between Euroleague Basketball and OlyBet at the 2023 Turkish Airlines EuroLeague Final Four in Kaunas, Lithuania. Over the next two seasons, OlyBet will get the equivalent of a front-row seat at EuroLeague and EuroCup games, with the brand's name being given a prominent position for all things related to Euroleague Basketball. OlyBet will also become the new Premium Sponsor for both of Euroleague Basketball's competitions – the Turkish Airlines EuroLeague and the BKT EuroCup – in Lithuania, Spain, Estonia and Latvia until the end of the 2024-25 season.

In order to maximize the partnership, Euroleague Basketball and OlyBet Group will develop a list of activations focused on the digital ecosystem and the fan experience. Through these initiatives EuroLeague and EuroCup fans have the chance to further increase their engagement with Europe's two top club basketball competitions during the season.

"We are excited to strengthen our ties with OlyBet Group, a dynamic and forward-thinking partner that shares our passion for European basketball," said Paulius Motiejunas, the CEO of Euroleague Basketball. "I've witnessed the incredible impact of OlyBet Group's involvement in European basketball firsthand. This extended partnership promises an exciting future for fans and the sport alike."

Corey Plummer, the CEO of OlyBet Group, said: "We are driven by a shared vision of elevating the sports entertainment experience for fans. This partnership with Euroleague Basketball marks a significant milestone in our journey, and we are committed to delivering thrilling sports moments. Together with Euroleague Basketball, we are excited to set new standards for engagement and entertainment in European basketball."

Euroleague Basketball celebrated a trio of prizes at the Sports Business Awards 2023, which were announced on Friday in London. Euroleague Basketball and its partners were nominated in seven different categories and ultimately chosen among the best in three of them.

Euroleague, partners pocket three Sports Business Awards prizes


 

Euroleague Basketball celebrated a trio of prizes at the Sports Business Awards 2023, which were announced on Friday in London. Euroleague Basketball and its partners were nominated in seven different categories and ultimately chosen among the best in three of them.

 

The Silver Award for the Most Successful Sports Event Broadcast went to Euroleague Basketball and IMG Productions for the 2023 EuroLeague Final Four. It was one of five finalists in that category, which was won by beIN MEDIA GROUP for the FIFA World Cup Qatar 2022.

 

The EuroLeague Maze, produced by Euroleague Basketball, won the Silver Award for the Best Sports Related Commercial or Promotional Video. There were 10 finalists in this category and The EuroLeague Maze was the runner-up to the video made by the Sport and Recreation Alliance for its bid for the United Kingdom to host the International Working Group on Women and Sport. 

 

In the category of Sports Innovation Award, the 2023 Turkish Airlines EuroLeague Final Four Referees Bodycam received the Bronze Award.  The Euroleague Basketball and MindFly initiative was one of seven finalists in the category, which was won by the Fulham Reach Boat Club for its Boats Not Bars program.

 

The other categories for which Euroleague Basketball and its partners were nominated but did not finish on the podium were: Best Sports Marketing Initiative (Taking Basketball to a Global Fanbase – Euroleague Basketball and UNRVLD); Best Sports Community or CSR Scheme – non-football (One Team – Euroleague Basketball); Sports Technology of the Year (EuroLeague TV VR – Yerba Buena VR); and Sponsorship/Partnership of the Year (Taking Basketball to a Global Fanbase – Euroleague Basketball and UNRVLD).

 

The Sports Business Awards, launched in 2017, highlight and reward achievement by those behind the scenes in the sporting industry and celebrate the vital influence of business within sport by recognizing the organizations, teams and individuals who excel in their roles.

- **A three-year deal has been agreed between Euroleague Basketball and Enerjisa Commodities.**
- **Enerjisa Commodities is the global trading arm of Turkiye’s leading private sector energy generation company Enerjisa Uretim.**

Euroleague Basketball and Enerjisa Commodities, a global energy trading company specializing in power, gas and environmental commodities, have reached a partnership agreement that will make Enerjisa Commodities, Euroleague Basketball's Official Green Partner in Turkiye.

Enerjisa Commodities is an internationally recognized organization that is active in more than 25 countries, with the company being active in power, gas, and environmental commodities.  Among other verticals, Enerjisa Commodities is one of the energy industry leaders with emission reduction strategies for third parties and projects on their green transition to offsetting their carbon footprint. As well as investing in renewable and sustainable energy, Enerjisa Commodities also aims to create awareness among the public on the importance of green energy for a sustainable future.

The deal will run across three seasons from the current 2023-24 through the 2025-26 campaigns.

Enerjisa Commodities specializes in electricity trading in organized in Turkiye and Europe, participation in cross-border electricity capacity auctions, natural gas trade, power plant imbalance management services, customized solutions for renewable power plants, International green environmental commodities trading and solution partner for voluntary green certifications.

"We are very proud that an important leader in the sector like Enerjisa Commodities has seen the benefits of partnering with Euroleague Basketball," said Paulius Motiejunas, CEO of Euroleague Basketball. "Turkiye is one of Euroleague Basketball’s most important markets, with a large fan base, and it is very important for us to partner with a company to help developing and amplifying environmental consciousness."

“I believe this agreement is the beginning of a long-running and inspiring relationship between Euroleague Basketball and Enerjisa Commodities” İhsan Erbil Bayçöl, Chairman of Enerjisa Commodities said. “We are so excited and proud to become the official green partner of this remarkable organization. This partnership means a lot more than a sponsorship activity to us. We regard this agreement as a great opportunity to reach millions of people and organizations through this fascinating game and make them join us in the journey to a sustainable future.”

ENERJISA COMMODITIES BECOMES EUROLEAGUE BASKETBALL'S OFFICIAL GREEN PARTNER IN TURKIYE

Euroleague Basketball CEO Paulius Motiejunas discussed a wide range of topics during an interview with S Sport, including but not limited to the decision for Maccabi Playtika Tel Aviv to play all of its upcoming home games at Aleksandar Nikolic Hall in Serbia's capital, Belgrade. There were also questions about the present and the future of Euroleague Basketball with the competition's TV rights-holder in the second part of this interview, which was recorded after the Euroleague Commercial Assets' shareholders meeting held on October 24 in Istanbul, Turkiye.

 

You can watch the full interview [HERE](https://www.youtube.com/watch?v=GnmwmarfGzw).

Euroleague Basketball CEO Paulius Motiejunas.

S Sport's full interview with Euroleague Basketball CEO Paulius Motiejunas

Euroleague Basketball CEO Paulius Motiejunas spoke to S Sport after the Euroleague Commercial Assets' shareholders meeting held on October 24, in Istanbul, about the decision for Maccabi Playtika Tel Aviv to play all of its upcoming home games at Aleksandar Nikolic Hall in Serbia's capital, Belgrade. You can see the video [HERE](https://www.youtube.com/watch?v=_KxeLzJ37yU).