Euroleague Basketball & bwin mark the third consecutive renewal 

Euroleague Basketball and bwin, the online sports betting and gaming operator, are pleased to announce the renewal of their multi-year sponsorship agreement covering the Greek territory. The new four-year deal until 2026 marks the third consecutive renewal of their partnership, demonstrating the solid, long-standing relationship between the companies. 

bwin is the leader in sports betting, online casinos, and other games of chance in Greece and part of one of the biggest companies in the industry worldwide. bwin will continue to enjoy high visibility at Turkish Airlines EuroLeague and 7DAYS EuroCup games and will focus on developing experiential activations for all fans. 

"We are thrilled to renew our collaboration with bwin for four more years, as it shows once again the commitment and confidence of our partners," Roser Queralto, Chief Business Officer of Euroleague Basketball, said. "bwin is a key player in the industry, so having them as partners in such a traditional and important Euroleague Basketball market as Greece will be fundamental to continue offering the best possible product to our fans." 

Ioanna Beriou, Director of Corporate Affairs, bwin Greece said: "We are proud to continue our partnership with the EuroLeague, the biggest European basketball organization. We share the same values and our goal is to contribute to further promoting and developing basketball throughout Europe. As a brand, we have a rich and long-standing tradition of partnerships in the sports field, supporting sports clubs, federations, and events around the world. Our extensive experience with sponsorships will hopefully be an invaluable contribution to both the EuroLeague and the EuroCup. Our aspiration is to create the needed conditions so that through this cooperation greater goals are continuously achieved." 

As part of the agreement, bwin will develop money-can't-buy experiences for fans that focus on Turkish Airlines EuroLeague Final Four premium hospitality packages and innovative initiatives focused on new technologies. 

Euroleague Basketball & bwin mark the third consecutive renewal

Their long-term partnership will continue through 2026 

Euroleague Basketball, bwin mark third consecutive sponsorship renewal 

Crvena Zvezda leads the digital revolution, enters the world of phygital

Earlier this season, Crvena Zvezda mts Belgrade and its partners adidas and Authena, made it possible for their fans to become among the first in the sports world to own unique NFTs associated with the original jerseys of the club they love. Crvena Zvezda is the first basketball club in the world that will allow its fans to collect authentic, phygital jerseys of their favorite players. 

The jerseys that the players have been wearing this season, starting from the Round 2 game against Panathinaikos Athens, have a "digital twin" in the form of an NFT. These NFTs will be available as part of a unique Crvena Zvezda digital collection. 

Thirty-two jerseys - one for each member of the roster in home and away colors - were prepared with NFC tags. Those authentic jerseys will be auctioned after they are worn for the final time, in the Round 16 Turkish Airlines EuroLeague game at home against FC Barcelona. The auction process will be operated through the OpenSea platform and those interested will be able to purchase them with cryptocurrency.

The winners of the auction will be invited to the Round 18 EuroLeague game against Real Madrid on January 10, 2023, where they will have VIP seats and a special meet-and-greet where Zvezda players will hand over the authentic, signed jerseys. In addition to the possibility of reselling later, they will receive other benefits including access to exclusive video and photo materials from the club, an invitation to the club's New Year's cocktail party and more. 

"The loyalty of Crvena Zvezda fans is well known on a global level," the club's marketing director Janko Stankovic pointed out. Going phygital, blending the digital experiences with the physical ones, the club will bring the digital world closer to the growing population of its fans, both inside and outside Serbia.

"This project aims to repay them for their support and loyalty, but also to enable something completely different and new. For years, we have been trying to ensure that our fans get much more from the club than just a sense of belonging. We improved their experience in the hall, but also outside of it. Now we want to take full advantage of the Web3 technology revolution and provide our fans with added value, unseen until now in the sports world. We owe a lot of gratitude to the Authena Company, which recognized the work of our club and decided to start this new sports chapter with our club, and we also thank our partners from adidas, who recognized the potential of the idea and decided to support us." 

Ardu Prime CEO visits Euroleague headquarters

Euroleague Basketball CEO Marshall Glickman welcomed the Director and CEO of Ardu Prime, Mr. Sotiris Promponas, and Ardu Prime's Crypto Services General Manager, Mr. Aris Christidis, for meetings at Euroleague Basketball headquarters in Barcelona, Spain, on Monday. 

Ardu Prime, an award-winning financial institution that provides CFD trading and investment services,[ joined the Euroleague Basketball family of partners last October](https://www.euroleaguebasketball.net/news/ardu-prime-euroleague-basketball-join-forces-in-new-marketing-partnership) as a Turkish Airlines EuroLeague and 7DAYS EuroCup Premium Partner.

Mr. Promponas held talks with Glickman on ways to strengthen Ardu Prime's brand and market on a global scale through its partnership with Euroleague Basketball and developing specific innovative online activations for the current season.

Real, Marvel, adidas team up for Avengers collection

Real Madrid has joined forces with adidas and Marvel to launch a limited edition Marvel's Avengers line for Los Blancos' football and basketball teams. The new clothing collection references many Marvel Universe superheroes including Captain America, Iron Man, Hulk, Black Widow, Thor and Black Panther. 

One of the first players to try it on was Fabien Causeur, who was part of the promotional photoshoot along with his teammates Sergio Llull, Walter Tavares, Anthony Randolph and Guerschon Yabusele, football stars Toni Kroos and Marcos Asensio, and women's football first-team players Ivana Andres and Teresa Abelleira. 

"It's pretty cool. I am very excited. I'm such a geek about all these licenses. I love Marvel, I have followed them and have the physical copies at home. So I would say I'm a pretty big fan," Causeur said. 

Real's basketball team will wear Marvel's Avengers-themed uniforms in two official games: in the Turkish Airlines EuroLeague showdown against EA7 Emporio Armani Milan and in the Spanish League game against Carplus Fuenlabrada. They will also wear Marvel's Avengers clothing in training sessions. Both football squads, men's and women's, will wear a Captain America t-shirt in pre-game warmups and an Avengers hoodie before heading onto the pitch. 

"It's really nice that Real Madrid, adidas and Marvel are working together. Like I said, I'm pretty excited, like a kid. It is going to be a special game, I would say, there are going to be nice pictures for social media," Causeur said. "It's a collectible jersey. I'm going to keep it and probably put it on the wall when I retire because it's going to be a good memory. Hopefully, we will win that game so it gets better!"

This is adidas's first clothing collection with a shared theme for all sections of the club. Previously, adidas, Real and Star Wars launched a clothing line for the basketball team in May 2021. 

The entire Marvel's Avengers collection is on sale now at [adidas.com](http://adidas.com) and at official Real Madrid stores. 

FC Bayern Munich has shown great innovation and creativity by making a virtual assistant, "Ben", available for any inquiries that its fans might have. This is an important step in the right direction for European basketball as a whole as Bayern becomes one of the first clubs on the continent to implement this technology with a chatbot.

Since the beginning of October, Bayern fans have been able to interact with Ben about any questions they might have, ranging from information about tickets, the arena, latest news, the team, and a whole lot more.

<center>
<blockquote class="twitter-tweet"><p lang="de" dir="ltr">Wir präsentieren: Den <a href="https://twitter.com/hashtag/FCBB?src=hash&amp;ref_src=twsrc%5Etfw">#FCBB</a>-Chatbot! 🤖<br><br>Als erster Basketball-Klub Europas bieten wir mit unserem virtuellen Assistenten &quot;Ben&quot; seit Anfang Oktober den Website-Usern Lösungen für die verschiedensten Anfragen an - in Sekundenschnelle &amp; automatisiert!<a href="https://twitter.com/hashtag/WeBallTogether?src=hash&amp;ref_src=twsrc%5Etfw">#WeBallTogether</a> <a href="https://t.co/qEmtBAELS7">pic.twitter.com/qEmtBAELS7</a></p>&mdash; FC Bayern Basketball (@FCBBasketball) <a href="https://twitter.com/FCBBasketball/status/1585270747219492865?ref_src=twsrc%5Etfw">October 26, 2022</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

At any time in the day, Ben is available to aid supporters with almost anything that comes to mind during the day or night. That said, the AI is constantly learning, so Ben is given a helping hand from Bayern employees during the hours of 9:00 and 17:00 CET. Bayern has therefore asked for patience during the first period that Ben is available.

 

For the time being, Bayern fans are only able to interact with the chatbot in German.

Bayern offers extra support to its fans with chatbot

BT Sport will broadcast all games played by the London Lions, as well as semifinals do-or-die showdowns and the most crucial moment of the season, the 7DAYS EuroCup Final.

Rachel Knight, sports rights director, BT Sport, said: "We are looking forward to bringing British basketball fans more coverage of European club basketball, including the London Lions' bid to win the 7DAYS EuroCup."

BT Sport broadcasts in the UK and Republic of Ireland, offering five linear TV channels, six interactive BT Sport Extra channels, and is available on BT TV, Sky, Virgin Media and Talk Talk. BT Sport is also available online and via the App, on mobile and large-screen devices, and operates the pay-per-view channel BT Sport Box Office.

"We are delighted to welcome BT to our family of broadcasters," Alex Ferrer Kristjansson, Euroleague Basketball Marketing and Communication Senior Director, said. "Together with the addition of London Lions to the roster of 2022-23 7DAYS EuroCup teams, it was of high priority to find the right partner that would allow us to bring this content to the biggest number of fans possible and help us grow the appeal for professional basketball in the UK. BT is the perfect fit to achieve that."

BT Sport to broadcast the 2022-23 7DAYS EuroCup in the UK and Ireland

NOVASPORTS interview with Euroleague Basketball CEO Marshall Glickman

Euroleague Basketball CEO Marshall Glickman talked to NOVASPORTS during his visit to Greece, where he attended the Round 1 game between Panathinaikos Athens and Real Madrid.

Glickman, [who was named new CEO last September 14](https://www.euroleaguebasketball.net/news/euroleague-basketball-names-new-leadership/?pageTitle=Homepage&historyUrl=/), talked to NOVASPORTS reporter Chris Kaouris about the present and the future of Euroleague Basketball with the competition's TV rights-holder.

Listen to the whole interview [HERE](https://open.spotify.com/episode/2AhxIeYsOrCjAkYWcfVvR6).

Euroleague Basketball CEO Marshall Glickman talked to NOVASPORTS during his visit to Greece, where he attended the Round 1 game between Panathinaikos Athens and Real Madrid. Glickman talked about the present and the future of Euroleague Basketball with the competition's TV rights-holder.

Ardu Prime, Euroleague Basketball join forces in new marketing partnership

EuroLeague Basketball is pleased to welcome Ardu Prime, an award-winning financial institution, as its official Premium Partner. Founded in 1999, Ardu Prime provides CFD trading and investment services and has been steadily gaining ground in the industry. The agreement will last until 2024.

Becoming a Premium Partner of the two top Pan-European basketball club competitions, Turkish Airlines EuroLeague and 7DAYS EuroCup, offers Ardu Prime a perfect showcase with which to increase its footprint and presence in the European market.

With trust and innovation as its core values, Ardu Prime seeks to offer a new era of trading services to all its customers. Its devotion to establishing long-lasting, meaningful relationships with those customers is evidenced by Ardu Prime also becoming the presenting partner of [EuroLeague Fantasy Challenge](https://euroleaguefantasy.euroleaguebasketball.net/en/home), where tens of thousands of fans compete every season to become the best fantasy managers on the continent.

"We are excited to welcome Ardu Prime to the EuroLeague Basketball family," Roser Queralto, Chief Business Officer of Euroleague Basketball, said. "In such an innovative and dynamic industry as online trading, it was important for us to partner with a company that meets the highest standards of credibility and trust. We share Ardu Prime's aim to provide a new experience to its customers, just as EuroLeague Basketball does each new season."

Ardu Prime was honored at the prestigious 2022 Ultimate Fintech Awards as the "Most Trusted Broker - Europe" and recognized as the "Most Innovative Broker" with the "Best Trading Conditions" on a global basis.

Sotirios Promponas, CEO of Ardu Prime, said: "It's a privilege to be partnering with two large-scale sporting properties such as the Turkish Airlines EuroLeague and 7DAYS EuroCup. As we expand, grow and embark on a new era, we believe this is just the beginning of a successful cooperation that together will strengthen our brand and market footprint on a global scale."

Ardu Prime becomes a Premium Partner until 2024

FEDCOM MEDIA brings French fans closer to Euroleague basketball

### French, Monégasque fans can enjoy EuroLeague, EuroCup on SKWEEK through 2026

### Revolutionary new streaming platform to show over 450 live games per season

Euroleague Basketball has awarded FEDCOM GROUP the exclusive broadcasting rights, both for live and on-demand streaming in France and Monaco, and non-exclusive broadcasting rights in DOM-TOM-CROM\* territories, for Europe’s premier men’s basketball competitions for the next four seasons. FEDCOM GROUP is a market leader in the international grain and fertilizer business. FEDCOM’s acquisition of these rights follows its sponsorship of Euroleague Basketball and its long history of involvement in football as a Main Partner and now Legacy Partner of AS Monaco Football Club.

FEDCOM GROUP enters the highest level of the sports streaming industry with the launch of SKWEEK, a streaming service that was developed together with Endeavor Streaming, a global leader in premium video distribution and monetization for live and on-demand content across sports, entertainment, media and lifestyle.

“We are delighted to bring basketball fans in France and Monaco new and compelling coverage of Europe’s elite competitions, with all games commentated on in French by an exciting lineup of presenters and expert analysts,” said Oleg Petrov, FEDCOM GROUP.

Additionally, one game per round in both the Turkish Airlines EuroLeague and 7DAYS EuroCup, including some games of the local teams, will be shown to all fans in the region on a free-to-access basis. Those games can be viewed by fans on connected devices, making the sport even more accessible than ever before.

French and Monégasque fans will be able to watch the best pan-European basketball competitions anytime and anywhere, including on smartphones, tablets, Smart TVs, PCs and laptops. SKWEEK does not require any long-term contract and instead offers its service for an affordable fee of €7.99 per month (including a seven-day free trial) or €69.99 for an annual pass (discounted to €49.99 for a short period around the launch).

"I am really thrilled about this partnership between FEDCOM GROUP and Euroleague Basketball that will bring our premium basketball to SKWEEK,” Marshall Glickman, Euroleague Basketball CEO, said. "Starting now, SKWEEK will become a fundamental partner to broaden horizons and support our strategy to enlarge new audiences in one of Euroleague Basketball´s biggest markets.”

France is one of the most important strategic markets for Euroleague Basketball, having experienced a 43% fan base growth between 2018-2019 and 2021-22. France and Monaco will be represented in the Turkish Airlines EuroLeague during the 2022-23 season by reigning French champion LDLC ASVEL Villeurbanne and 2021 7DAYS EuroCup champion AS Monaco. The 7DAYS EuroCup will also have plenty of French flavor this season with both Mincidelice JL Bourg en Bresse and Paris Basketball representing the country.

*\*DOM-TOM-CROM countries and territories: Clipperton Island, French Southern and Antarctic Lands, French Polynesia, French Guiana, Guadeloupe, Martinique, Mayotte, New Caledonia, Saint-Martin, Saint-Barthélemy, Saint Pierre and Miquelon, Reunion Island, Wallis and Futuna.*