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At LDLC ASVEL, basketball transcends the court – it’s a catalyst for fostering community, growth, and inclusion. The club treats everyone as part of a family, ensuring that young participants feel supported and valued on and off the court. It’s more than a game; it’s about creating a sense of belonging and empowerment.

ASVEL opened its arms to Benjamin as part of its One Team program

Euroleague Basketball’s 38 One Team programs are dedicated to using the power of basketball to make a positive impact in communities across Europe. [LDLC ASVEL Villeurbanne](https://www.euroleaguebasketball.net/en/euroleague/teams/ldlc-asvel-villeurbanne/asv/)’s commitment to this mission is a shining example of how clubs can lead by example, fostering an inclusive environment where everyone, no matter their background, can thrive.

At ASVEL, basketball transcends the court – it’s a catalyst for fostering community, growth, and inclusion. The club treats everyone as part of a family, ensuring that young participants feel supported and valued on and off the court. It’s more than a game; it’s about creating a sense of belonging and empowerment.

In a compelling demonstration of how sport can inspire and unite, one of ASVEL’s young participants from the One Team program, Benjamin, received an exceptional opportunity. Benjamin had a very positive experience gaining confidence in himself and being able to communicate in English with the staff and players, overcoming his shyness, which he is very proud of: “The entire staff of the LDLC ASVEL pro team welcomed me warmly and was very kind to me."

This initiative highlights how ASVEL exemplifies the values of Euroleague Basketball’s One Team. “It’s a pleasure to share moments with guys as passionate as Benjamin," commented Pierre Poupet, ASVEL's first-team head coach. "They’re one of the reasons why we do this job, to create and share emotions. We were very proud and happy to help him come to practice, talk to us and experience everything from the inside. We need more Benjamins, and more moments like this." They will witness the dedication and effort of ASVEL’s top athletes up close and enjoy special interactions with several players, creating memories to last a lifetime.

This story reminds us of the transformative power of basketball and the vital role clubs play in shaping the future of our sport. 

He was able to gain confidence in himself and communicate in English with the staff and players

The 2025 edition of the One Team Games is in the books! Between January 14 to 17, the 38 clubs in the Euroleague Basketball family celebrated the One Team Games at a combined 28 games across the Turkish Airlines EuroLeague and BKT EuroCup, spreading the One Team mantra across the continent. Unforgettable memories were made, connections were strengthened with the club's ambassadors, and everybody united as one – because #WeAreAllOneTeam.

The 2025 One Team Games was once again a roaring success!

After the successful events put on in Poland and Italy in collaboration with Trefl Sopot and EA7 Emporio Armani Milan, respectively, Euroleague Basketball’s One Team and Motorola teamed up with Paris Basketball to organize yet another special day on December 18 at Campus Île-de-France Sport dans la Ville in Pantin, Paris, to deliver 400 basketballs to not only the young people from the Sport dans la Ville association that participated in the sport and life values workshop delivered last December 10 by One Team in association with Motorola, but also to local public schools and Paris Basketball One Team program.

Motorola and One Team’s “Bouncing for Good” brings joy to young people in Paris

After the successful events put on in [Poland](https://www.euroleaguebasketball.net/en/one-team/news/one-team-motorola-partnership-begins-with-community-events-in-sopot/) and [Italy](https://www.euroleaguebasketball.net/en/one-team/news/local-communities-in-milan-benefit-from-the-one-team-motorola-partnership/) in collaboration with Trefl Sopot and EA7 Emporio Armani Milan, respectively, Euroleague Basketball’s One Team and Motorola teamed up with [Paris Basketball](https://www.euroleaguebasketball.net/en/euroleague/teams/paris-basketball/prs/) to organize yet another special day on December 18 at Campus Île-de-France Sport dans la Ville in Pantin, Paris, to deliver 400 basketballs to not only the young people from the Sport dans la Ville association that participated in the sport and life values workshop delivered last December 10 by One Team in association with Motorola, but also to local public schools and Paris Basketball One Team program.

With the presence of  women’s first-team player Touty Gandega, 50 enthusiastic children aged 9 to 13 from Sport dans la Ville received their new basketballs and exhibited the “perfect ball” they created the previous week during a workshop.

These children come from some of the most socially disadvantaged areas of Paris, and through this donation, they will have the tools to continue their passion for sport and develop life skills that support their personal growth and future opportunities.

Amara Sy, Paris Basketball One Team ambassador: “As a former player and as Sports Director of Paris Basketball, I pay a great deal of attention to the One Team program. I've been its ambassador for the past 3 years. As a young person who grew up in the 18th arrondissement of Paris, I know just how empowering it is to have a basketball. Today, with Motorola and the EuroLeague, I'm very happy that we can offer 400 balls to all these children.”

“This initiative embodies our commitment to empowering young people through sports and technology,” said **Daniela Idi, EMEA Marketing Director at Motorola**. “By collaborating with Paris Basketball and Sport dans la Ville, we aim to create opportunities for growth, inspire dreams, and provide tools to help these students achieve their goals.”

The Sport dans la Ville association plays a critical role in providing young people from these disadvantaged neighborhoods with the tools to succeed, both on and off the court. Through the power of sport, they instill core values such as teamwork, perseverance, and discipline that help the children build confidence, open doors to professional opportunities, and pursue their dreams. The “Bouncing for Good” initiative is aligned with this mission, strengthening the collaboration between Euroleague Basketball and Motorola, and in this case Paris Basketball, to give these youngsters the confidence and support they need to thrive.

In addition, the program will continue on December 19, during the Paris Basketball vs. Fenerbahce Beko Istanbul game at Adidas Arena in Round 17 as a young participant from Sport dans la Ville will present the “perfect ball” to the 8,000 fans in attendance, highlighting the creative and empowering journey these children have embarked on. The “perfect ball” is the result of the kids’ collective effort to think express their thoughts and ideas about sports and life values painted in a real basketball.

This initiative also serves as the first chapter in a long-term partnership between Euroleague Basketball, Motorola, and Sport dans la Ville. Every year, this collaboration will support hundreds of young people, enriching Paris Basketball’s One Team program and fostering new connections, including meetings between these young participants and refugee minors in the club’s One Team program. Through sport, they will continue to bridge gaps, forge lasting friendships, and offer hope for a brighter future.

With its focus on community, empowerment, and sustainable change, “Bouncing for Good” is more than a donation – it's an investment in the future of Paris's youth, fostering the next generation of leaders, athletes, and dreamers.

The ‘Bouncing for Good’ initiative created by One Team, Euroleague Basketball’s social responsibility program, and Motorola got underway in Sopot, Poland, with the first sessions taking place at Primary School No. 9.

One Team-Motorola partnership begins with community events in Sopot

The ‘Bouncing for Good’ [initiative created by One Team, Euroleague Basketball’s social responsibility program, and Motorola](https://eur04.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.euroleaguebasketball.net%2Fen%2Fnews%2Fmotorola-and-euroleague-basketballs-one-team-partner-to-promote-sportsmanship-and-life-values-through-basketball%2F&data=05%7C02%7Cigor.petrinovic%40euroleague.net%7C4ce5a63b139c4cd7e82d08dcf414f6d0%7C2b3d64f0329542979f1528435f0a62ce%7C1%7C0%7C638653618091896302%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C0%7C%7C%7C&sdata=ZSgPK12AFtQgjBcPTKpZ81KLCWiEuick6VjqvcVYdFk%3D&reserved=0) got underway in Sopot, Poland, with the first sessions taking place at Primary School No. 9.

Last week, a workshop focused on sports values, led by Trefl Sopot’s One Team coaches, served as the tip-off of the project in Poland. During the session, apart from other educational activities developed with the help of Motorola devices, children were also encouraged to get creative by painting a mural of the 'perfect basketball’, using their learnings on colors and associating them to sports and life values. A local artist then captured the mural and replicated it on a real basketball. And today was the day to see some of the results of that previous work.

With the aim of providing yet another unforgettable sport values experience for the community, Motorola and One Team organized another session with 50 children from the same school. They were present for a special event that saw them take part in multiple activities together with Trefl Sopot One Team Ambassadors, Jakub Schenk and Andy Van Vliet, and this group of children received a wide variety of material donations.

There was a signed jersey by a Trefl Sopot player up for grabs, as well as a selfie with a player, while the kids also had a session using Motorola’s innovative technology that saw them solve selfie puzzles featuring the two players at the event. The children got to see the ‘Perfect Ball’ – a specially painted basketball –based on the mural they had painted on the workshop, and a little later, 50 basketballs were given away to the children. A total of 200 extra basketballs will be given away by Motorola and Euroleague Basketball during the year to help the promotion of the game of basketball and the practice of sport in public schools and the work of sport and social values.

Once the kids had taken part in the fun tasks, they had a group photo together, as a lasting memory from the day. They were all there in their new T-shirts, which featured the One Team and Motorola logos, while Motorola’s technology was key throughout the event, keeping everyone connected and enhancing the learning experience.

Barbara Lewandowska-Paluch, Marketing & Communication Manager, Trefl Sopot said: "Activities for the local community are in the DNA of Trefl Sopot. We are happy that from this season, thanks to our participation in the EuroCup, we can be part of the One Team family. We are aware of how much good the program has brought throughout Europe, and we are glad that we can join in it and use our power as a club to help others and make good influence. Thanks to the generosity of Motorola, we can support schools not only with equipment but also a great experience of a valuable workshop. The One Team–Motorola initiative is great for Trefl Sopot to join. We are very excited, and we look forward to every session of our local One Team program this season."

For the moment, five partnered clubs in association with schools and social entities across Poland, Italy, Greece, Spain and France will participate in this sport and life values initiative, with more workshops and donations to come in the upcoming months.

October 15, 2024 — Today, Motorola and Euroleague Basketball proudly announce a new phase of their agreement through the launch of the joint ‘Bouncing For Good’ initiative. A project that, in line with Euroleague Basketball and Motorola’s ESG strategies – and with the help of Euroleague Basketball’s clubs and the One Team program – will organize multiple workshops and donate basketballs to schools and social entities around Europe, driving real social impact within local communities.

Motorola and Euroleague Basketball’s One Team program to promote sportsmanship and life values through basketball 

October 15, 2024 — Today, Motorola and Euroleague Basketball proudly announce a new phase of their agreement through the launch of the joint ‘Bouncing For Good’ initiative. A project that, in line with Euroleague Basketball and Motorola’s ESG strategies – and with the help of Euroleague Basketball’s clubs and the One Team program – will organize multiple workshops and donate basketballs to schools and social entities around Europe, driving real social impact within local communities.

Each participating club will develop a specific project led by its One Team coach, together with a local school or social entity, that is tailored to its community’s needs. As part of Motorola and Euroleague Basketball’s joint partnership, this initiative is designed to help bring basketball closer to schools and children in the community, encouraging art, sports values, and creativity through interactive workshops.

For the moment, five partnered clubs in association with schools and social entities across Poland, Italy, Greece, Spain and France will participate in the program, starting with Poland on October 15, 2024. Each school or social entity will participate in a workshop on sports values, led by the club’s One Team coaches, where children will be encouraged to get creative by painting a mural of the 'perfect basketball’, using their learnings on colors and associating them to sports and life values. A local artist will then capture the mural and replicate it on a real basketball.

After the workshop, Euroleague Basketball’s professional players will visit each group to present the specially painted basketball as a prize for the entity. In addition, the school or social entity will receive a signed team jersey to keep as a trophy, along with Euroleague One Team and Motorola-branded T-shirts, in addition to over 300 basketballs for the children to enjoy.

Jakub Schenk, One Team Ambassador from Trefl Sopot, will be the first player to participate in this initiative, and more from the other teams will be announced soon.

Motorola devices will play a central role throughout the workshops, offering the children a range of educational and engaging activities put on by the One Team coaches. They will also get the chance to connect with their basketball heroes during a live "Dream Call" with the participating players and connect in interactive group quizzes on Motorola phones, enhancing both learning and excitement.

Additionally, students will participate in other fun and enriching activities such as assembling puzzles featuring the images of the ambassadors, creating an interactive and enjoyable experience or conducting interviews with their coaches/teachers as they act as journalists for one day while capturing their insights on the importance of the initiative, with Motorola devices playing a supporting role in the educational activities.

“We’re incredibly proud to deepen our partnership with Euroleague Basketball through the ‘Bouncing For Good’ initiative, which allows us to work hand-by-hand with One Team, their CSR program that directly contributes to shaping the futures of children across Europe,” said Daniela Idi, EMEA Marketing Director at Motorola. “As part of this initiative, we are donating not only basketballs to promote the practice of the sport but also IT support, to schools and social entities that need it the most. By leveraging our technology in these workshops, we’re not just providing tools to support the teachings; we’re creating experiences that inspire creativity, promote sportsmanship, and foster meaningful social connections. It’s an initiative that perfectly aligns with our mission to empower communities and make a lasting difference.”

Abigail Martin Maldonado, Director of Sustainability and Development Projects at Euroleague Basketball: “We are very thankful to Motorola for supporting the launching of this ‘Bouncing For Good’ initiative. A very inspiring artistic and social initiative addressed to children in the community that will allow the club to convey on the importance not only of sports values but of the life values that One Team promotes to enhance communities."

Motorola and Euroleague Basketball’s One Team partner to promote sportsmanship and life values through basketball 

The One Team Managers and Coaches from each of the 38 clubs competing under the Euroleague Basketball umbrella came together in Barcelona, Spain, for the 14th edition of the One Team Annual Workshop.

The 14th One Team Annual Workshop lit the fuse for the 2024-25 season

The One Team Managers and Coaches from each of the 38 clubs competing under the Euroleague Basketball umbrella came together in Barcelona, Spain, for the 14th edition of the One Team Annual Workshop.

Over the course of two days, those tasked with leading the clubs’ respective One Team programs were able to learn how to better implement the One Team methodology and further enhance the impact they can have on their communities.

"Sport is a great opportunity to unite people and promote a spirit of collaboration," said Maureen Reat, One Team Manager at LDLC ASVEL Villeurbanne. "I’m very proud of being a part of the program."

With a mixture of lectures and on-court activities, the One Team Managers and Coaches were able to take on information from different experts that they can then use with the participants of their respective programs. One Team has a profound impact on thousands of people across the continent year in, year out, and their personal growth is something that makes it all worth it.

"You will change the lives of other people because you will bring them to another level emotionally, intellectually in the domain of sports," noted Xaver Nassermann, One Team Coach at FC Bayern Munich. "This project, One Team, is the perfect platform for a better world."

The importance of community was a strong theme throughoutand the unique value that provides to the Euroleague Basketball social program. After all, despite the clubs going to battle on the hardwood during the Turkish Airlines EuroLeague and BKT EuroCup seasons, they are all ready to share the same goal off the court: being there to support groups who are in danger of exclusionto reduce inequalities in their communities.

"You can see in every country how we can have an impact in the community," added Roberta Meneghal, One Team Manager at Umana Reyer Venice. "Here, we can share experiences, emotions, learn, thoughts, and of course having fun."

Each passing year sees One Team positively impact the lives of more and more individuals, but there is still plenty of work to do. The objective is to further enhance the reach of the clubs’ programs and ensure that nobody feels at risk of being excluded from society.

"I do believe that we are making a big impact on people’s lives through the program," stated Matic Lisac, One Team Manager and Coach at Cedevita Olimpija Ljubljana. "I do believe that there will be even more impact in the coming years and that our impact will impact the lives of others."

After this two-day crash course learning about the One Team methodology and much more, the One Team Managers and Coaches in attendance at the One Team Annual Workshop will now look to put what they have learned into action during the 2024-25 season.

With an innovative model of interconnectedness across an entire continent, Euroleague Basketball and its clubs have developed in One Team a complete CSR program that brings together activities from each team in an integrated, impactful way, working under a theme of "community integration" that actively addresses targets of the United Nations Sustainable Development Goal 10 on Reduced Inequalities.

Basketball not only fosters physical and mental well-being but also serves as a bridge for relationships. Dolomiti Energia Trento and Wolves Twinsbet Vilnius's latest initiative exemplifies this mission, creating a memorable and groundbreaking experience for people with disabilities, particularly those who are blind or visually impaired. 

Technology and innovation make basketball more inclusive

Basketball not only fosters physical and mental well-being but also serves as a bridge for relationships. [Dolomiti Energia Trento](https://www.euroleaguebasketball.net/en/eurocup/teams/dolomiti-energia-trento/trn/) and [Wolves Twinsbet Vilnius](https://www.euroleaguebasketball.net/en/eurocup/teams/wolves-twinsbet-vilnius/wol/)'s latest initiative exemplifies this mission, creating a memorable and groundbreaking experience for people with disabilities, particularly those who are blind or visually impaired. 

Wolves's game versus Dreamland Gran Canaria was special for a large group of children and young people with hearing disabilities. During the game, a unique touch was added as the arena cube displayed a live interpreter translating the TV commentators’ play-by-play into sign language, making the game more accessible for the fans in the crowd. The initiative aims to spark interest in basketball among the deaf community, promote an active lifestyle, and enhance social inclusion through the sport. According to Titas Servutas, Wolves's One Team program manager, the project’s societal impact is undeniable: “Sometimes, we focus too much on the general population and overlook those whom life has treated unfairly. This program is specifically designed to help these individuals integrate into basketball, foster the growth of their community, and view the game from a fresh perspective."

More recently, on Tuesday, January 28, 2025, during the BKT EuroCup game between Trento and Wolves, Trento set the stage for an extraordinary event. Among the spectators, approximately 15 were blind or visually impaired fans who enjoyed the game in a way that had never been experienced before at Il T Quotidiano Arena. With the help of a dedicated radio commentary and the electrifying energy of the arena, these fans were fully immersed in the action of the game. For many of the visually impaired attendees, the event marked their first-ever live basketball game. This sentiment underscores the unique impact of the initiative, which proved that basketball is a sport for everyone, regardless of physical or sensory abilities. 

The success of this initiative has paved the way for its continuation. With the support of the Associazione Marcotti Osvaldo, Trento plans to replicate this inclusive experience in the upcoming games. The organization’s dedication to inclusion doesn’t stop here. "Through collaborations within our community and beyond, we strive to create a society that is more attentive on the field, in the arena, and in everyday life,“ stated Massimo Komatz, director of the Fondazione Aquila for Sport Trentino.  

These initiatives highlight the incredible potential of technology in enhancing accessibility and promoting inclusion in sports. By combining innovative tools, Trento and Wolves have set a benchmark for how sports can bring people together regardless of their physical or sensory abilities. Both teams' efforts demonstrate that basketball is more than just a game – it’s a vehicle for inclusion, empowerment, and connection.  

Trento and Wolves have made their games more accessible to fans

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Airidas, one of Zalgiris Kaunas's One Team participants in the 2022-23 Turkish Airlines EuroLeague season, took full advantage of the club's program and ended up discovering a new lifelong passion. This Part 2 video takes a deeper look of his day-to-day life and his One Team journey, as well as his experience at the 2023 EuroLeague Final Four in Kaunas, Lithuania.

Airidas puts his passion into action thanks to One Team

Airidas, [one of Zalgiris Kaunas's One Team participants](https://www.euroleaguebasketball.net/one-team/news/airidass-success-story-how-one-team-helped-him-find-himself/) in the 2022-23 Turkish Airlines EuroLeague season, took full advantage of the club's program and ended up discovering a new lifelong passion. This Part 2 video takes a deeper look of his day-to-day life and his One Team journey, as well as his experience at the 2023 EuroLeague Final Four in Kaunas, Lithuania.

Andra Kniukstaite, Zalgiris's One Team Manager, said: "Airidas’s example, as well as all the others, only encourages us to act more and continue to do what we started, because it is important, valuable and beneficial for society."

One Team, supported by Turkish Airlines as the One Team Founding Patron and with the collaboration of Special Olympics as Proud Partner, uses basketball to achieve real social impact in our communities. With an innovative model of interconnectedness across an entire continent, Euroleague Basketball and its clubs have developed a complete CSR program that brings together activities from each team in an integrated, impactful way, working under the theme of "community integration" that actively addresses targets of the United Nations Sustainable Development Goal 10 on Reduced Inequalities.

One Team-BKT Legacy Project opens refurbished courts in Athens

Watch last week's One Team Games action!

The 12th One Team Annual Workshop took place near Barcelona last week, allowing Turkish Airlines EuroLeague and 7DAYS EuroCup clubs to meet in person again to learn even more about the program and how best to implement its methodology during the 2022-23 season.

One Team Annual Workshop celebrates 12th edition

One Team, Fenerbahce Beko Istanbul and BKT carried out an educational session for the Fenerbahce Beko Istanbul One Team participants following the Sustainability Goal 13, Climate Action. The session was held on the new indoor refurbished court where the participants had an open debate with the qualified guests on climate crisis and gained awareness on how to take good care of the planet through various basketball exercises.

One Team-BKT legacy project: Climate Change Session

Euroleague Basketball’s One Team, together with Fenerbahce Beko Istanbul and BKT, executed a SDG 5 session with its One Team participants, supported by qualified guests and One Team Ambassador, Ismet Akpinar. In this session, One Team participants had the opportunity to reflect on imposed stereotypical assumptions on genders and its negative effects, meanwhile encouraging to take action towards gender equality by using the power of basketball. 

One Team-BKT legacy project: Gender Equality Session

Two newly-refurbished basketball courts opened in Istanbul thanks to a joint project between One Team, Euroleague Basketball's social responsibility program, and its partner BKT. The indoor and outdoor courts are located at the public TEB Atasehir Anatolian High School, the partner of Fenerbahce Beko Istanbul's One Team program.

One Team and BKT open new courts in Istanbul

One Team, BKT open new courts in Istanbul

Valencia successfully completes One Team program

Datome, Melli, Hines highlight players' One Team role

Get ready for the One Team Walking Challenge!

Get ready for One Team Walking Challenge

AX Armani Milan celebrates One Team achievements

LDLC ASVEL One Team Program

One Team IX - IES Peset Aleixandre Paterna (La Coma)

One Team welcomes Final Four volunteers

Zalgiris's Lauvergne, One Team stars discuss self-confidence

One Team with Kyle Hines

One Τeam: Coach... Sasha!

Finding motivation with Joffrey Lauvergne and One Team

One Team Life Skills - EP 2 | Communication

One Team Life Skills - EP 1 | Respect

One Team Games offered message of inspiration

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At [Cedevita Olimpija Ljubljana](https://www.euroleaguebasketball.net/en/eurocup/teams/cedevita-olimpija-ljubljana/lju/), basketball is a platform for education, personal growth, and community engagement. This season, they have taken that philosophy a step further by introducing an internship program for six children from its One Team program, offering them hands-on experience in game-day operations and how the club works. Consequently, the initiative not only gives kids valuable behind-the-scenes experience but also helps them develop important life skills such as teamwork, responsibility, and problem-solving. 

This program was the result of the club's desire to provide young people a real-world understanding of what goes into organizing a professional basketball event. While many fans only see the excitement of the game itself, a significant amount of planning, coordination, and effort happens before the first whistle blows. 

### The interns’ responsibilities  

On game days, the One Team interns arrive early at the arena to assist the OT Managers, Matic and Samo, who are instrumental in guiding them, ensuring that they understand each responsibility while also encouraging them to ask questions and take initiative. Their responsibilities included arranging VIP seating and preparing guest lists to ensure a seamless experience for high-profile guests and sponsors. They also helped organize merchandise in the fan shop, gaining insights into retail management and customer interaction, while they learn about pricing strategies and how promotions are communicated.

The participants engage fans by setting up activities in the fan zone and managing pre-game entertainment, enhancing the overall game-day atmosphere. They learned to use various digital tools for event management, including spreadsheets and social media and explored sponsorship placements and arena branding strategies.

To reinforce their learning, the interns documented their experiences in worksheets that covered literacy, digital skills, and emotional intelligence. The club general manager, Davor Užbinec, took some time to help the children with their working sheets and gave them some words of encouragement. The collaborative atmosphere made the interns feel welcome, motivating them to fully engage with their tasks. 

<center>
<blockquote class="twitter-tweet"><p lang="sl" dir="ltr">Teden, posvečen projektu <a href="https://twitter.com/OTEuroleague?ref_src=twsrc%5Etfw">@OTEuroleague</a> še vedno poteka, zato nadaljujemo tam, kjer smo ostali!<br><br>V okviru našega projekta varovanci Mladinskega doma Malči Beličeve ne spoznavajo le košarkarske igre, temveč se naučijo tudi vse o organizaciji same košarkarske tekme. Tako so nam na… <a href="https://t.co/Grklgksf2Z">pic.twitter.com/Grklgksf2Z</a></p>&mdash; Cedevita Olimpija Ljubljana (@KKCedOL) <a href="https://twitter.com/KKCedOL/status/1879827182375117145?ref_src=twsrc%5Etfw">January 16, 2025</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

### Building key competencies 

Beyond their direct responsibilities, the internship helped the children develop important competencies that will benefit them in any future career path: 

•	Reading literacy – They had to read and understand game-day instructions, event schedules, and guest lists, which helped improve their ability to process information quickly and accurately. 

•	Multilingualism – Since the club interacts with international players, officials, and sponsors, the interns were exposed to multiple languages. 

•	Mathematical & technological skills – From recording the number of spectators and drawing bar graphs to understanding how LED advertisements are programmed. 

•	Digital competence – Using email accounts professionally, responding to official messages, and navigating the club’s website for game-day details. 

•	Social & emotional learning – They reflected on the emotions they observed among staff members, including teamwork, stress management, and problem-solving. Also, they learned how to regulate emotions in a fast-paced work environment. 

•	Entrepreneurial thinking – Interns gained an understanding of sponsorship dynamics, including why certain brands receive more visibility, how advertisement timing is determined, and what factors influence ticket pricing. 

•	Cultural awareness – They explored the traditions of opposing teams, identifying symbols related to the city and country of the visiting team. 

"I never realized how much work goes into preparing a basketball game. It was fun setting up the fan zone, and I liked working with the team," said one of the Cedevita Olimpija interns. "I feel important when we help prepare the arena, I can sit next to the court and much more. I hope I will be able to work this kind of job one day.” 

### Investing in the next generation 

This internship program is more than just a short-term initiative. It’s an investment in the next generation of sports professionals, event organizers, and community leaders. By providing young people with an opportunity to engage with the club in a meaningful way, Cedevita hopes to inspire future careers in sports management, marketing, and event coordination, as they say: “Maybe one day, some of these interns will be the ones leading the next generation of One Team participants or working full-time with KK Cedevita Olimpija.”

This internship provided them with a comprehensive understanding of the behind-the-scenes operations of a professional basketball game, equipping them with valuable skills for future careers in sports management.

NAUJIENOS