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October 15, 2024 — Today, Motorola and Euroleague Basketball proudly announce a new phase of their agreement through the launch of the joint ‘Bouncing For Good’ initiative. A project that, in line with Euroleague Basketball and Motorola’s ESG strategies – and with the help of Euroleague Basketball’s clubs and the One Team program – will organize multiple workshops and donate basketballs to schools and social entities around Europe, driving real social impact within local communities.

Motorola and Euroleague Basketball’s One Team program to promote sportsmanship and life values through basketball 

October 15, 2024 — Today, Motorola and Euroleague Basketball proudly announce a new phase of their agreement through the launch of the joint ‘Bouncing For Good’ initiative. A project that, in line with Euroleague Basketball and Motorola’s ESG strategies – and with the help of Euroleague Basketball’s clubs and the One Team program – will organize multiple workshops and donate basketballs to schools and social entities around Europe, driving real social impact within local communities.

Each participating club will develop a specific project led by its One Team coach, together with a local school or social entity, that is tailored to its community’s needs. As part of Motorola and Euroleague Basketball’s joint partnership, this initiative is designed to help bring basketball closer to schools and children in the community, encouraging art, sports values, and creativity through interactive workshops.

For the moment, five partnered clubs in association with schools and social entities across Poland, Italy, Greece, Spain and France will participate in the program, starting with Poland on October 15, 2024. Each school or social entity will participate in a workshop on sports values, led by the club’s One Team coaches, where children will be encouraged to get creative by painting a mural of the 'perfect basketball’, using their learnings on colors and associating them to sports and life values. A local artist will then capture the mural and replicate it on a real basketball.

After the workshop, Euroleague Basketball’s professional players will visit each group to present the specially painted basketball as a prize for the entity. In addition, the school or social entity will receive a signed team jersey to keep as a trophy, along with Euroleague One Team and Motorola-branded T-shirts, in addition to over 300 basketballs for the children to enjoy.

Jakub Schenk, One Team Ambassador from Trefl Sopot, will be the first player to participate in this initiative, and more from the other teams will be announced soon.

Motorola devices will play a central role throughout the workshops, offering the children a range of educational and engaging activities put on by the One Team coaches. They will also get the chance to connect with their basketball heroes during a live "Dream Call" with the participating players and connect in interactive group quizzes on Motorola phones, enhancing both learning and excitement.

Additionally, students will participate in other fun and enriching activities such as assembling puzzles featuring the images of the ambassadors, creating an interactive and enjoyable experience or conducting interviews with their coaches/teachers as they act as journalists for one day while capturing their insights on the importance of the initiative, with Motorola devices playing a supporting role in the educational activities.

“We’re incredibly proud to deepen our partnership with Euroleague Basketball through the ‘Bouncing For Good’ initiative, which allows us to work hand-by-hand with One Team, their CSR program that directly contributes to shaping the futures of children across Europe,” said Daniela Idi, EMEA Marketing Director at Motorola. “As part of this initiative, we are donating not only basketballs to promote the practice of the sport but also IT support, to schools and social entities that need it the most. By leveraging our technology in these workshops, we’re not just providing tools to support the teachings; we’re creating experiences that inspire creativity, promote sportsmanship, and foster meaningful social connections. It’s an initiative that perfectly aligns with our mission to empower communities and make a lasting difference.”

Abigail Martin Maldonado, Director of Sustainability and Development Projects at Euroleague Basketball: “We are very thankful to Motorola for supporting the launching of this ‘Bouncing For Good’ initiative. A very inspiring artistic and social initiative addressed to children in the community that will allow the club to convey on the importance not only of sports values but of the life values that One Team promotes to enhance communities."

Motorola and Euroleague Basketball’s One Team partner to promote sportsmanship and life values through basketball 

The One Team Managers and Coaches from each of the 38 clubs competing under the Euroleague Basketball umbrella came together in Barcelona, Spain, for the 14th edition of the One Team Annual Workshop.

The 14th One Team Annual Workshop lit the fuse for the 2024-25 season

The One Team Managers and Coaches from each of the 38 clubs competing under the Euroleague Basketball umbrella came together in Barcelona, Spain, for the 14th edition of the One Team Annual Workshop.

Over the course of two days, those tasked with leading the clubs’ respective One Team programs were able to learn how to better implement the One Team methodology and further enhance the impact they can have on their communities.

"Sport is a great opportunity to unite people and promote a spirit of collaboration," said Maureen Reat, One Team Manager at LDLC ASVEL Villeurbanne. "I’m very proud of being a part of the program."

With a mixture of lectures and on-court activities, the One Team Managers and Coaches were able to take on information from different experts that they can then use with the participants of their respective programs. One Team has a profound impact on thousands of people across the continent year in, year out, and their personal growth is something that makes it all worth it.

"You will change the lives of other people because you will bring them to another level emotionally, intellectually in the domain of sports," noted Xaver Nassermann, One Team Coach at FC Bayern Munich. "This project, One Team, is the perfect platform for a better world."

The importance of community was a strong theme throughoutand the unique value that provides to the Euroleague Basketball social program. After all, despite the clubs going to battle on the hardwood during the Turkish Airlines EuroLeague and BKT EuroCup seasons, they are all ready to share the same goal off the court: being there to support groups who are in danger of exclusionto reduce inequalities in their communities.

"You can see in every country how we can have an impact in the community," added Roberta Meneghal, One Team Manager at Umana Reyer Venice. "Here, we can share experiences, emotions, learn, thoughts, and of course having fun."

Each passing year sees One Team positively impact the lives of more and more individuals, but there is still plenty of work to do. The objective is to further enhance the reach of the clubs’ programs and ensure that nobody feels at risk of being excluded from society.

"I do believe that we are making a big impact on people’s lives through the program," stated Matic Lisac, One Team Manager and Coach at Cedevita Olimpija Ljubljana. "I do believe that there will be even more impact in the coming years and that our impact will impact the lives of others."

After this two-day crash course learning about the One Team methodology and much more, the One Team Managers and Coaches in attendance at the One Team Annual Workshop will now look to put what they have learned into action during the 2024-25 season.

With an innovative model of interconnectedness across an entire continent, Euroleague Basketball and its clubs have developed in One Team a complete CSR program that brings together activities from each team in an integrated, impactful way, working under a theme of "community integration" that actively addresses targets of the United Nations Sustainable Development Goal 10 on Reduced Inequalities.

Each year, the One Team Awards identify how some of the 38 clubs competing in the Turkish Airlines EuroLeague and BKT EuroCup have gone above and beyond with their One Team programs. The 2023-24 season was no different, with local communities being positively impacted right across the continent.

On Tuesday, September 10, the second and final day of the 14th One Team Annual Workshop, the clubs discovered who won the Gold, Silver and Bronze Awards, as well as the Judge’s Award for Club Commitment and the Best One Team Ambassador Award.

Shortly before the One Team Awards ceremony, the clubs received a special video message from four-time EuroLeague champion Kyle Hines, who recently retired from playing basketball and served as the Global One Team Ambassador.

One Team, Euroleague Basketball's social responsibility program, is now in its 12th year and has been able to count on the support of Turkish Airlines since its inception, in addition to enjoying a long-term partnership with Special Olympics.

"The success of One Team as our corporate social responsibility arm responds to the passion, dedication and excellent work that all the One Team managers and coaches from the Turkish Airlines EuroLeague and the BKT EuroCup are doing, and it goes hand in hand with everything that we believe in at Euroleague Basketball," said Abigail Martin, the Director of Sustainability & Development Projects of Euroleague Basketball. 

"Once again in 2023-24, One Team programs delivered exceptional sessions by clubs in many different countries and I would like to express my gratitude and congratulate everyone involved in this year’s programs for their efforts and the fine results achieved to keep on changing lives for the better. And, of course, a special recognition to this season's award winners."

### One Team Gold Program winner: Cedevita Olimpija Ljubljana

The winner of this year’s One Team Gold Program award is Cedevita Olimpija Ljubljana, which helped create unforgettable memories for those in the club’s One Team program. Together with Youth Care Centre Malci Belic, Cedevita helped young people at risk with learning difficulties using use basketball as a force for good as they improved their social skills. The participants, four to 12 children aged between seven and 13, also received small gifts from Cedevita’s sponsors and partners, NLB d. d. and IKEA.

Notably, Cedevita organized a collaborative trip with Umana Reyer Venice that saw the participants travel to Italy and watch the EuroCup game between the two teams, while they even had a chance to take part in a basketball session together. Another trip was organized to Zagreb, Croatia, as the participants were able to enjoy a domestic league game and enjoy a tour of Cibona’s facilities. Cedevita ensured a strong media presence regarding the program, too.

"We are happy to win the award, we are very honored. I think we have put in a lot of work this year and we are very grateful our work has been recognized," said Matic Lisac, Cedevita Olimpija's One Team Manager. "We will continue doing this good work and we hope to impact even more lives than we did in the last seasons."

### One Team Silver Program: LDLC ASVEL Villeurbanne

In second place is LDLC ASVEL Villeurbanne, which takes home the One Team Silver Program prize. During a year-long partnership with SESSAD (Service Éducation Social Soin A Domicile), ASVEL’s One Team program aided young people with intellectual disabilities during weekly sessions lasting 90 minutes. There were 65 participants aged between seven and 52, with sport being used to help promote integration.

One major event that ASVEL put on for their One Team participants involved organizing, with the help of several sponsors, a trip to visit FC Bayern Munich ahead of the two teams’ EuroLeague clash before posting a fantastic behind-the-scenes video afterward. ASVEL’s One Team program featured many success stories, including one participant becoming a volunteer. The club’s One Team Ambassadors also earned plenty of praise for the way in which they helped the program.

"I feel great about this honor. I want to thank Euroleague Basketball for organizing the work that all the teams made in the One Team programs and I want to thank all the One Team participants. Without them, none of this is possible," said Valentine Traclet, the One Team Manager for ASVEL. 

### One Team Bronze Program winner: EA7 Emporio Armani Milan

Rounding out the podium is EA7 Emporio Armani Milan, which has secured the One Team Bronze Program award. Now in the sixth year of its partnership with Laureus Sport For Good Italia, Milan helped 20 children across two groups on a weekly basis, with these individuals deemed to be at risk of stepping outside of the law or living in distressing situations. Psychological well-being and social inclusion were focused on by Milan’s One Team program.

Milan was able to do particularly well when it came to getting sponsors and partners to support the club’s efforts. During the Milano City Marathon, Milan did a joint event, while its merchandising sponsor, Scalo Milano, other partners and One Team employees took part in the marathon, with all the proceeds generated going towards the club’s One Team program. Milan was open to new ideas and improvements, leading to more coverage in the local press, and data collected found that many new participants had signed up for the program in 2023-24.

"We are very honored to receive this One Team award. For us it is a sign of the growth of our project," said Michele Samaden, the One Team Manager for Milan. "Every year we try to expand our impact and this is possible thank to all our community, our community partner, our social partner and the entire fantastic team behind the scenes. Also, we thank all the people who worked on the project in the past, and who all contributed for the project to be better."

 

### Judge’s Award for Club Commitment: Baskonia Vitoria-Gasteiz

Twice a week, Baskonia Vitoria-Gasteiz holds its One Team program in support with Gizarterako Association and Michelin. The program includes 16 at-risk children aged between five and 12, who are the sons and daughters of the women supported by Gizarterako. Baskonia uses basketball to teach important life lessons, and it also included plenty of buy-in from the club’s One Team Ambassador, Khalifa Diop.

In what was the 10th anniversary of Baskonia’s One Team program, the club made commemorative T-shirts and put together a special video that featured prominent figures from the program’s history. The club put on other events, too, such as basketball camps, practices with club staff and sponsored events. Overall, the feedback Baskonia received was very positive.

"We are really happy to receive this award. This reflects the effort and the commitment we made this season," Dorleta de la Presa, Baskonia's One Team Manager, said. 

### Best One Team Ambassador Award: Juancho Hernangomez

Last but not least, the Best One Team Ambassador Award goes to Panathinaikos AKTOR Athens’s Juancho Hernangomez. He received wonderful feedback in his first season as a One Team Ambassador, attending every session and going beyond his duties. The Spaniard regularly took part in drills with the participants and was an advocate of the One Team program when talking with his teammates.

Hernangomez went out of his way to promote One Team on social media, while he also bought gifts for everyone, including a signed framed photograph for the One Team program.

Best One Team programs and Ambassador from the 2023-24 season honored with awards

For Arthur Parmentier, a 28-year-old with Asperger’s who is part of LDLC ASVEL Villeurbanne’s One Team program, he has been able to take a big step forward thanks to the club’s work with S.A.M.S.A.H La Traboule.

A One Team success story: LDLC ASVEL Villeurbanne

Asperger's syndrome is a form of autism that is mainly characterized by difficulties in social interaction and repetitive or restricted behaviors, although it does not present any delays in language or cognitive development. For Arthur Parmentier, a 28-year-old with Asperger’s who is part of LDLC ASVEL Villeurbanne’s One Team program, he has been able to take a big step forward thanks to the club’s work with S.A.M.S.A.H La Traboule.

Over the course of the last four years, Arthur has made sure to attend ASVEL’s One Team sessions on a Wednesday and Saturday. When Arthur first started coming to these sessions, he was not in the best physical condition and struggled with a lot of social disturbances, which made it difficult for him to connect with the other participants. He was also deeply rooted in his daily routine, often repeating the same activities, with a lot of screen time and gaming.

Therefore, encouraging Arthur to start playing basketball was not the easiest of tasks, particularly as it would result in a change to his routine. To start with, he was initially accompanied by his existing structure in order to ensure a smooth transition into the program, with those in charge understanding the importance of adapting to his needs and abilities. Not long after, Arthur was able to integrate himself into the group and create a bond with the others; now, he is an important part of the setup and the club.

By partaking in basketball thanks to ASVEL and One Team, Arthur’s physical condition has improved significantly over the last four years. He has also built strong connections with the other participants, with real friendships being born. Such has been his enjoyment in the program that he has become a volunteer at ASVEL, supporting the One Team coaches during the teenagers’ session as an assistant coach. For Arthur, this role is very important for him, and he has had a marked improvement in his delivery to a young audience.

Every Friday afternoon, Arthur shows a determination to try to be the best coach he can be. This allows him to get out of his home, in addition to the training he does during the week. As such, it is crucial that Arthur maintains a healthy lifestyle, such as reducing his screen time and eating well. During the sessions, he has been able to build empathy for the other participants and understand the negative emotions that may affect them.

Notably, Arthur and the rest of ASVEL’s One Team participants were able to fly to Munich for a special One Team trip, which was in collaboration with FC Bayern Munich. Arthur had never been on a plane and it was a real step forward for him to go far away from home without his parents in a new environment. Now, he is a success story that many will look to emulate.

ASVEL has developed its One Team program together with SESSAD (Service Éducation Social Soin A Domicile) Emile Zola and S.A.M.S.A.H La Traboule, an organization that supports young people with intellectual disabilities by helping them to better integrate through sport, accompanying them in their daily lives and assisting their parents. In the program, 65 participants aged seven to 52 participate with the common goal of learning and sharing, while also focusing on communication skills, teamwork and trust.

Overcoming personal challenges and blossoming into a key member of the community is easier said than done. Rok, a 16-year-old from Dolenjska in Slovenia, was nevertheless able to do just that, thanks in large part to the impact of Cedevita Olimpija Ljubljana and its One Team program.

A One Team success story: Cedevita Olimpija Ljubljana

Overcoming personal challenges and blossoming into a key member of the community is easier said than done. Rok, a 16-year-old from Dolenjska in Slovenia, was nevertheless able to do just that, thanks in large part to the impact of Cedevita Olimpija Ljubljana and its One Team program.

He has been a regular attendee at the Youth Care Centre Malci Belic over the last five years, where he has been able to engage in One Team activities in each of the last two years. Back in elementary school, Rok sadly became the target of ridicule and mockery due to his failures, with his classmates often laughing at him and teasing him. His family also struggled financially, which created an instability that had a negative effect on his early years.

As a result of the financial difficulties encountered at home, Rok sometimes had to go without things that many other children took for granted, and he even went to live at the Youth Care Centre Malci Belic. That led to Rok feeling withdrawn and shy, resulting in a deep-seated anxiety about failure and a lowering of his self-esteem. Solitary activities, therefore, became his preferred choice.

Since he started to go to the Youth Care Centre Malci Belic and was introduced to Cedevita’s One Team program, he has been able to develop as an individual in a non-judgmental environment. Through One Team, Rok found a sense of belonging, something he desperately needed. Over time, he began to understand that rather than be fearful of failure, it is just part of the learning process. Thanks to the supportive environment around him during the One Team sessions, with mentors and peers on hand to provide assistance, he has started to see improvements in his social life and academic performance after gaining confidence in his abilities.

Rok also had the chance to enjoy trips alongside his peers that were put on by Cedevita, like when the club’s One Team participants went to Italy for the team’s BKT EuroCup fixture against Umana Reyer Venice. The impact of the One Team sessions continued to have a positive effect on Rok, who gradually started to approach his challenges in a different manner; rather than view them as obstacles, he used them as opportunities to grow

Such was the impact of the One Team program on Rok that he soon became a vocal advocate of the work conducted by Cedevita and the Youth Care Centre Malci Belic, actively recommending the project to everyone and tirelessly promoting it to his friends. In doing so, he epitomized the essence of One Team: fostering inclusivity, understanding, and a shared sense of adventure.

Cedevita Olimpija Ljubljana and Youth Care Centre Malci Belic Ljubljana have successfully worked in partnership for the club's One Team program since the 2020-21 campaign. Last season's program included eight weekly sessions and involved four to 12 people aged between seven and 13. The goal was to help young people with certain disabilities equip themselves for everyday life by using the sport of basketball to emphasize social skills, such as motivation, reliability and personal responsibility. 

Being in prison is never easy, especially at a young age. For one 20-year-old inmate at the General Directorate of the Juvenile Penitentiary Centre (CPJ), FC Barcelona and its One Team program has helped play a key role in his personal growth.

A One Team success story: FC Barcelona

Being in prison is never easy, especially at a young age. For one 20-year-old inmate at the General Directorate of the Juvenile Penitentiary Centre (CPJ), FC Barcelona and its One Team program has helped play a key role in his personal growth.

During a two-year stint in prison, this individual was able to take advantage of the One Team sessions put on by Barcelona. While he had problems when it came to controlling his emotions, particularly anger, at the start of the process, two years on he is now a far more caring, understanding person who is now a part of society.

Just a couple of years ago, the attitude problems he dealt with often led to confrontations with many people, including his colleagues, i.e. the fellow inmates taking part in the sessions, the professionals and, at times, even the officials during the activities. When playing basketball, he would become nervous and verbally abuse his teammates and the teacher, so a challenge was set for him to begin to internalize the values that he was learning through both basketball and the One Team program. These, of course, relate to teamwork and respect, as well as a positive attitude, perseverance and showing an effort to improve as an individual.

Notably, he never stopped participating in the One Team sessions and was one of the most consistent attendees. Over time, his regular presence led to him becoming an important part of the group and a reference point for others, with his motivation and desire to help others seeing him become a role model. By taking part in so many sessions, he was able to generate a closer bond with the educator and actively helped when it came to the management and preparation of the training material. What’s more, the change in his attitude saw him begin to express his feelings and show gratitude for the project, while he even stepped in as a mediator in any conflicts.

Through his active participation in the project, he was able to develop his communication and emotional management skills, which in turn had a positive impact in his ability to control his anger and annoyance. Before, he admits that he would take that frustration with him out onto the street. By working on his patience and empathy, two skills he struggled with at the beginning of his involvement in the One Team sessions, he put himself on a good path that has aided him in his later return to society.

Having internalized the One Team methodology and become a role model for the group, he has shown that perseverance and hard work truly pays off. The others were able to see how he used sports to positively build his personal development and escape from reality in a stress-relieving activity, so long as the right attitude is applied. He is now out of prison after gaining his freedom in progressive steps, having had scheduled outings before returning to the center until the end of his sentence.

Importantly, he expressed gratitude and stated that the One Team sessions allowed him to focus during his time in prison, while also giving him the tools to reach his personal ambitions and learn valuable lessons, which he will carry during this new opportunity he has been given.

Through its One Team program, Barcelona, alongside its Foundation and the General Directorate of the Juvenile Penitentiary Centre (CPJ), worked with 15 to 20 men aged between 18 and 24. The goal of the program was to use basketball as a tool for education and learning values, which these individuals could then take with them as they look to reenter society and gain future employment.

The ‘Bouncing for Good’ initiative created by One Team, Euroleague Basketball’s social responsibility program, and Motorola got underway in Sopot, Poland, with the first sessions taking place at Primary School No. 9.

One Team-Motorola partnership begins with community events in Sopot

The ‘Bouncing for Good’ [initiative created by One Team, Euroleague Basketball’s social responsibility program, and Motorola](https://eur04.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.euroleaguebasketball.net%2Fen%2Fnews%2Fmotorola-and-euroleague-basketballs-one-team-partner-to-promote-sportsmanship-and-life-values-through-basketball%2F&data=05%7C02%7Cigor.petrinovic%40euroleague.net%7C4ce5a63b139c4cd7e82d08dcf414f6d0%7C2b3d64f0329542979f1528435f0a62ce%7C1%7C0%7C638653618091896302%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C0%7C%7C%7C&sdata=ZSgPK12AFtQgjBcPTKpZ81KLCWiEuick6VjqvcVYdFk%3D&reserved=0) got underway in Sopot, Poland, with the first sessions taking place at Primary School No. 9.

Last week, a workshop focused on sports values, led by Trefl Sopot’s One Team coaches, served as the tip-off of the project in Poland. During the session, apart from other educational activities developed with the help of Motorola devices, children were also encouraged to get creative by painting a mural of the 'perfect basketball’, using their learnings on colors and associating them to sports and life values. A local artist then captured the mural and replicated it on a real basketball. And today was the day to see some of the results of that previous work.

With the aim of providing yet another unforgettable sport values experience for the community, Motorola and One Team organized another session with 50 children from the same school. They were present for a special event that saw them take part in multiple activities together with Trefl Sopot One Team Ambassadors, Jakub Schenk and Andy Van Vliet, and this group of children received a wide variety of material donations.

There was a signed jersey by a Trefl Sopot player up for grabs, as well as a selfie with a player, while the kids also had a session using Motorola’s innovative technology that saw them solve selfie puzzles featuring the two players at the event. The children got to see the ‘Perfect Ball’ – a specially painted basketball –based on the mural they had painted on the workshop, and a little later, 50 basketballs were given away to the children. A total of 200 extra basketballs will be given away by Motorola and Euroleague Basketball during the year to help the promotion of the game of basketball and the practice of sport in public schools and the work of sport and social values.

Once the kids had taken part in the fun tasks, they had a group photo together, as a lasting memory from the day. They were all there in their new T-shirts, which featured the One Team and Motorola logos, while Motorola’s technology was key throughout the event, keeping everyone connected and enhancing the learning experience.

Barbara Lewandowska-Paluch, Marketing & Communication Manager, Trefl Sopot said: "Activities for the local community are in the DNA of Trefl Sopot. We are happy that from this season, thanks to our participation in the EuroCup, we can be part of the One Team family. We are aware of how much good the program has brought throughout Europe, and we are glad that we can join in it and use our power as a club to help others and make good influence. Thanks to the generosity of Motorola, we can support schools not only with equipment but also a great experience of a valuable workshop. The One Team–Motorola initiative is great for Trefl Sopot to join. We are very excited, and we look forward to every session of our local One Team program this season."

For the moment, five partnered clubs in association with schools and social entities across Poland, Italy, Greece, Spain and France will participate in this sport and life values initiative, with more workshops and donations to come in the upcoming months.

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Our Stories

Airidas, one of Zalgiris Kaunas's One Team participants in the 2022-23 Turkish Airlines EuroLeague season, took full advantage of the club's program and ended up discovering a new lifelong passion. This Part 2 video takes a deeper look of his day-to-day life and his One Team journey, as well as his experience at the 2023 EuroLeague Final Four in Kaunas, Lithuania.

Airidas puts his passion into action thanks to One Team

Airidas, [one of Zalgiris Kaunas's One Team participants](https://www.euroleaguebasketball.net/one-team/news/airidass-success-story-how-one-team-helped-him-find-himself/) in the 2022-23 Turkish Airlines EuroLeague season, took full advantage of the club's program and ended up discovering a new lifelong passion. This Part 2 video takes a deeper look of his day-to-day life and his One Team journey, as well as his experience at the 2023 EuroLeague Final Four in Kaunas, Lithuania.

Andra Kniukstaite, Zalgiris's One Team Manager, said: "Airidas’s example, as well as all the others, only encourages us to act more and continue to do what we started, because it is important, valuable and beneficial for society."

One Team, supported by Turkish Airlines as the One Team Founding Patron and with the collaboration of Special Olympics as Proud Partner, uses basketball to achieve real social impact in our communities. With an innovative model of interconnectedness across an entire continent, Euroleague Basketball and its clubs have developed a complete CSR program that brings together activities from each team in an integrated, impactful way, working under the theme of "community integration" that actively addresses targets of the United Nations Sustainable Development Goal 10 on Reduced Inequalities.

One Team-BKT Legacy Project opens refurbished courts in Athens

Watch last week's One Team Games action!

The 12th One Team Annual Workshop took place near Barcelona last week, allowing Turkish Airlines EuroLeague and 7DAYS EuroCup clubs to meet in person again to learn even more about the program and how best to implement its methodology during the 2022-23 season.

One Team Annual Workshop celebrates 12th edition

One Team, Fenerbahce Beko Istanbul and BKT carried out an educational session for the Fenerbahce Beko Istanbul One Team participants following the Sustainability Goal 13, Climate Action. The session was held on the new indoor refurbished court where the participants had an open debate with the qualified guests on climate crisis and gained awareness on how to take good care of the planet through various basketball exercises.

One Team-BKT legacy project: Climate Change Session

Euroleague Basketball’s One Team, together with Fenerbahce Beko Istanbul and BKT, executed a SDG 5 session with its One Team participants, supported by qualified guests and One Team Ambassador, Ismet Akpinar. In this session, One Team participants had the opportunity to reflect on imposed stereotypical assumptions on genders and its negative effects, meanwhile encouraging to take action towards gender equality by using the power of basketball. 

One Team-BKT legacy project: Gender Equality Session

Two newly-refurbished basketball courts opened in Istanbul thanks to a joint project between One Team, Euroleague Basketball's social responsibility program, and its partner BKT. The indoor and outdoor courts are located at the public TEB Atasehir Anatolian High School, the partner of Fenerbahce Beko Istanbul's One Team program.

One Team and BKT open new courts in Istanbul

One Team, BKT open new courts in Istanbul

Valencia successfully completes One Team program

Datome, Melli, Hines highlight players' One Team role

Get ready for the One Team Walking Challenge!

Get ready for One Team Walking Challenge

AX Armani Milan celebrates One Team achievements

LDLC ASVEL One Team Program

One Team IX - IES Peset Aleixandre Paterna (La Coma)

One Team welcomes Final Four volunteers

Zalgiris's Lauvergne, One Team stars discuss self-confidence

One Team with Kyle Hines

One Τeam: Coach... Sasha!

Finding motivation with Joffrey Lauvergne and One Team

One Team Life Skills - EP 2 | Communication

One Team Life Skills - EP 1 | Respect

One Team Games offered message of inspiration

Our latest videos

After the successful events put on in Poland and Italy in collaboration with Trefl Sopot and EA7 Emporio Armani Milan, respectively, Euroleague Basketball’s One Team and Motorola teamed up with Paris Basketball to organize yet another special day on December 18 at Campus Île-de-France Sport dans la Ville in Pantin, Paris, to deliver 400 basketballs to not only the young people from the Sport dans la Ville association that participated in the sport and life values workshop delivered last December 10 by One Team in association with Motorola, but also to local public schools and Paris Basketball One Team program.

Motorola and One Team’s “Bouncing for Good” brings joy to young people in Paris

After the successful events put on in [Poland](https://www.euroleaguebasketball.net/en/one-team/news/one-team-motorola-partnership-begins-with-community-events-in-sopot/) and [Italy](https://www.euroleaguebasketball.net/en/one-team/news/local-communities-in-milan-benefit-from-the-one-team-motorola-partnership/) in collaboration with Trefl Sopot and EA7 Emporio Armani Milan, respectively, Euroleague Basketball’s One Team and Motorola teamed up with [Paris Basketball](https://www.euroleaguebasketball.net/en/euroleague/teams/paris-basketball/prs/) to organize yet another special day on December 18 at Campus Île-de-France Sport dans la Ville in Pantin, Paris, to deliver 400 basketballs to not only the young people from the Sport dans la Ville association that participated in the sport and life values workshop delivered last December 10 by One Team in association with Motorola, but also to local public schools and Paris Basketball One Team program.

With the presence of  women’s first-team player Touty Gandega, 50 enthusiastic children aged 9 to 13 from Sport dans la Ville received their new basketballs and exhibited the “perfect ball” they created the previous week during a workshop.

These children come from some of the most socially disadvantaged areas of Paris, and through this donation, they will have the tools to continue their passion for sport and develop life skills that support their personal growth and future opportunities.

Amara Sy, Paris Basketball One Team ambassador: “As a former player and as Sports Director of Paris Basketball, I pay a great deal of attention to the One Team program. I've been its ambassador for the past 3 years. As a young person who grew up in the 18th arrondissement of Paris, I know just how empowering it is to have a basketball. Today, with Motorola and the EuroLeague, I'm very happy that we can offer 400 balls to all these children.”

“This initiative embodies our commitment to empowering young people through sports and technology,” said **Daniela Idi, EMEA Marketing Director at Motorola**. “By collaborating with Paris Basketball and Sport dans la Ville, we aim to create opportunities for growth, inspire dreams, and provide tools to help these students achieve their goals.”

The Sport dans la Ville association plays a critical role in providing young people from these disadvantaged neighborhoods with the tools to succeed, both on and off the court. Through the power of sport, they instill core values such as teamwork, perseverance, and discipline that help the children build confidence, open doors to professional opportunities, and pursue their dreams. The “Bouncing for Good” initiative is aligned with this mission, strengthening the collaboration between Euroleague Basketball and Motorola, and in this case Paris Basketball, to give these youngsters the confidence and support they need to thrive.

In addition, the program will continue on December 19, during the Paris Basketball vs. Fenerbahce Beko Istanbul game at Adidas Arena in Round 17 as a young participant from Sport dans la Ville will present the “perfect ball” to the 8,000 fans in attendance, highlighting the creative and empowering journey these children have embarked on. The “perfect ball” is the result of the kids’ collective effort to think express their thoughts and ideas about sports and life values painted in a real basketball.

This initiative also serves as the first chapter in a long-term partnership between Euroleague Basketball, Motorola, and Sport dans la Ville. Every year, this collaboration will support hundreds of young people, enriching Paris Basketball’s One Team program and fostering new connections, including meetings between these young participants and refugee minors in the club’s One Team program. Through sport, they will continue to bridge gaps, forge lasting friendships, and offer hope for a brighter future.

With its focus on community, empowerment, and sustainable change, “Bouncing for Good” is more than a donation – it's an investment in the future of Paris's youth, fostering the next generation of leaders, athletes, and dreamers.

ÖNE ÇIKAN HABERLER