October 15, 2024 — Today, Motorola and Euroleague Basketball proudly announce a new phase of their agreement through the launch of the joint ‘Bouncing For Good’ initiative. A project that, in line with Euroleague Basketball and Motorola’s ESG strategies – and with the help of Euroleague Basketball’s clubs and the One Team program – will organize multiple workshops and donate basketballs to schools and social entities around Europe, driving real social impact within local communities.
Each participating club will develop a specific project led by its One Team coach, together with a local school or social entity, that is tailored to its community’s needs. As part of Motorola and Euroleague Basketball’s joint partnership, this initiative is designed to help bring basketball closer to schools and children in the community, encouraging art, sports values, and creativity through interactive workshops.
For the moment, five partnered clubs in association with schools and social entities across Poland, Italy, Greece, Spain and France will participate in the program, starting with Poland on October 15, 2024. Each school or social entity will participate in a workshop on sports values, led by the club’s One Team coaches, where children will be encouraged to get creative by painting a mural of the 'perfect basketball’, using their learnings on colors and associating them to sports and life values. A local artist will then capture the mural and replicate it on a real basketball.
After the workshop, Euroleague Basketball’s professional players will visit each group to present the specially painted basketball as a prize for the entity. In addition, the school or social entity will receive a signed team jersey to keep as a trophy, along with Euroleague One Team and Motorola-branded T-shirts, in addition to over 300 basketballs for the children to enjoy.
Jakub Schenk, One Team Ambassador from Trefl Sopot, will be the first player to participate in this initiative, and more from the other teams will be announced soon.
Motorola devices will play a central role throughout the workshops, offering the children a range of educational and engaging activities put on by the One Team coaches. They will also get the chance to connect with their basketball heroes during a live "Dream Call" with the participating players and connect in interactive group quizzes on Motorola phones, enhancing both learning and excitement.
Additionally, students will participate in other fun and enriching activities such as assembling puzzles featuring the images of the ambassadors, creating an interactive and enjoyable experience or conducting interviews with their coaches/teachers as they act as journalists for one day while capturing their insights on the importance of the initiative, with Motorola devices playing a supporting role in the educational activities.
“We’re incredibly proud to deepen our partnership with Euroleague Basketball through the ‘Bouncing For Good’ initiative, which allows us to work hand-by-hand with One Team, their CSR program that directly contributes to shaping the futures of children across Europe,” said Daniela Idi, EMEA Marketing Director at Motorola. “As part of this initiative, we are donating not only basketballs to promote the practice of the sport but also IT support, to schools and social entities that need it the most. By leveraging our technology in these workshops, we’re not just providing tools to support the teachings; we’re creating experiences that inspire creativity, promote sportsmanship, and foster meaningful social connections. It’s an initiative that perfectly aligns with our mission to empower communities and make a lasting difference.”
Abigail Martin Maldonado, Director of Sustainability and Development Projects at Euroleague Basketball: “We are very thankful to Motorola for supporting the launching of this ‘Bouncing For Good’ initiative. A very inspiring artistic and social initiative addressed to children in the community that will allow the club to convey on the importance not only of sports values but of the life values that One Team promotes to enhance communities."
